At the end of the day - whether you liked the press conference or not and whether you think your phone is defective or not - Apple was already tried in the media. The press conference was damage control and pretty transparent to most who were watching and understand remotely how PR and marketing work.
In other words - the damage has been done. While Apple is still a great company - to many, they have a "ding" against them. How big of a ding - who can say. And I'm not being pro or con here - but objective.
At the end of day - only the future will decide whether this issue was bad or had no affect on Apple in terms of customer loyalty, brand image, etc.
This is all true, but let's look at who are making the biggest fuss out of this:
*Gizmodo - who are now obviously anti-apple
*"Antenna Expert" Bloggers - who's apple loyalty is suspect at best
*The Press - "The media loves a failure in a string of successes" pretty much sums that up
*People in low coverage areas - I don't live in the states but I'm willing to bet that places like NY, Washington, California and Illinois get decent coverage so these are mainly people in the less wealthy states. Not exactly great potential to be long term Apple customers.
Now let's look at who is NOT making a big fuss out of this:
*AnandTech - arguably unbiased about anything and the best resource for hardware review and analysis
*Slashgear
*Consumer Reports - again, arguably unbiased but this one is a bit confusing:
Initially, they gave the iPhone 4 a great review but couldn't "recommend it" due to the antenna problem. Afterward, they said "The Bumper solves the signal-strength problem. ... But these options all put the onus on consumers to solve or pay for a fix. We're still calling on Apple to provide an acceptable free solution to the iPhone 4's signal-loss problem."
Interestingly Apple did just that but strangely CR still isn't happy (I guess their website is getting more hits these days?). Nonetheless, if they weren't to go against their word, they would fit perfectly in this category as well.
*Not the 0.55 (or whatever large majority) percent who don't have a problem with their iPhone
So tell me, does the future of the iPhone still seem so bleak?