It's always been about the money, not the app.
Amazon doesn't want to give apple a piece of the subscription revenue.
Amazon Prime subscriptions are more than just video, so giving Apple a 30% cut is not an option.
They're probably still haggling that part out.
To be factual that number reflects the number of all sold Apple Devices, not users. The maximum number of users is less then a third of that. Still to your point a good number. I am sure Amazon is well aware of the numbers and how moving its apps to Apple will impact their business at any given point in time. When it makes business sense to do so they will, if not then they won't.If Amazon wants access to Apples billion + user base, they'd be wise to do it.
10 bucks says the app was ready and a prototype already existed, but Apple didn't like Amazon's terms or vice versa and then the hardball came.Be shocked since ATV4 was released back in 2015.
Sounds like iMessage and FaceTime, no.
Well, the whole reason why I never bought the ATV4 was because I couldn't get Amazon Prime on it. If there is to be no Amazon Prime Video app, then I have no reason to get ATV5 either.
Why does a business need a hobby? Especially if doing things right would have meant dominating the market.Can't blame them though. They've always been consistent about ATV being not of a hobby than a serious product and it shows.
This has nothing to do with being unable to make the app work correctly. It's simply Amazon taking another dig at Apple and being difficult.
Amazon doesn't sell the Apple TV or Google Chromecast because they don't want those products competing with their own Fire TV. They don't sell the Google Home and will not sell the Apple HomePod, again because they don't want them competing with their Alexa. Their entire reason for not offering an Amazon Prime Video app for the Apple TV again was to push people to their own competing device instead.
Then it ties up another device. Also, it's just another unnesssissary step...I understand why people are upset about not having Amazon Prime on their ATV, but don't people realize that viewing Amazon Prime on an iPhone or iPad, and then using airplay to the ATV works like a charm? The phone acts as a perfect remote for Amazon. Am I crazy? I know it's not native to ATV but this is such an easy workaround.
I don't understand why Amazon is being sluggish with this.
Sure, they sell their own streaming media hardware, but it's so cheap it's doubtful they make a profit on it. The profit is in Prime subscriptions, and an ATV4 owner with Prime video available is a lot more likely to subscribe to Prime than one without.
I already said I'd subscribe to prime when they decide to support my platform. Looks like it might be a bit longer. I also don't want five different devices hanging off my TV when the ATV4 should be capable of all.
That's a much different deal. We're talking about a retailer refusing to sell a product because they make their own competing version now. That's not the same as a consumer electronics company not making one of their proprietary features available to the competition. These are completely different things. It'd be like a grocery store refusing to sell Cheerios cause they sell their own Oat-Os, vs Porsche not giving their engines to Kia to put in their cars.
Or maybe Amazon wants the same special deal Apple gave Netflix, instead of giving away 30% right off the top. And maybe Apple is resisting offering the same special deal to Amazon.
Amazon is also a consumer electronics company
There is no transaction that happens between Apple and Amazon if Amazon doesn't sell services through the app, if Prime Subscription is not paid through the app, then Apple is not involved. Amazon understands this and yet won't release a streaming only app with no option to buy services through the app. From where I stand, the ball has been in the Amazon's court for a long time.It's always been about the money, not the app.
Amazon doesn't want to give apple a piece of the subscription revenue.
Amazon Prime subscriptions are more than just video, so giving Apple a 30% cut is not an option.
They're probably still haggling that part out.
There is no transaction that happens between Apple and Amazon if Amazon doesn't sell services through the app, if Prime Subscription is not paid through the app, then Apple is not involved.
Amazon understands this and yet won't release a streaming only app with no option to buy services through the app. From where I stand, the ball has been in the Amazon's court for a long time.
It's been their official stance on ATV. It's up to investors and us armchair CEO to interpret its meaning.Why does a business need a hobby? Especially if doing things right would have meant dominating the market.
This...I genuinely no longer care about Apple TV's Amazon app.
But not because I'm indifferent. Far from it. I enjoy Amazon Prime on my TV now because I own an Insignia 55" television which has Roku built in. Everything *except* Apple TV can be found on it: Sling TV, Amazon Prime, Netflix, Hulu, HBO Now, Showtime Anytime, Crackle, CBS All Access, etc.
My Apple TV box was my go-to streaming device for several years, but the purchase of a new TV made it a no-brainer. And THAT is what Apple's issue seems to be now... not holding out for the right conditions by which it might agree (with Amazon in this case) on a streaming app, but whether the Apple TV can indeed hold out *as* a primary device. The television industry didn't wait for Apple or Amazon for their boxes. Instead, the manufacturers started preloading their devices with technology to make streaming boxes irrelevant.
I now have a TV for which I only ever use the Apple TV to play my iTunes videos. Meanwhile, every time I turn on my television, my needs are mostly met: my local broadcast channels, Sling TV for my cable, and the other services for everything else.
If Apple was smart, they would already have put an app on Roku. Instead, they're jerking around with Amazon on devices that may not even be there in a few years.
Agreed. Frankly the echo ecosystem is fantastic (I never thought I would like it, we now own five dots and use them all the time!). I am looking forward when Amazon comes out with a superior fire TV and perhaps just getting rid of the Apple TV all together!
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Then it ties up another device. Also, it's just another unnesssissary step...
I understand why people are upset about not having Amazon Prime on their ATV, but don't people realize that viewing Amazon Prime on an iPhone or iPad, and then using airplay to the ATV works like a charm? The phone acts as a perfect remote for Amazon. Am I crazy? I know it's not native to ATV but this is such an easy workaround.
I think Amazon well understood that Apple TV doesn't include a browser, if the app existed the buying option would not exist and it would have a note saying to buy content through a web browser, desktop or mobile. I will repeat what I said earlier, Amazon could have made a streaming only app, just like it does with iOS app, which is just a streaming app and no content can be bought through the app as far as I know. If they can do streaming only app for iOS, they can also do that for tvOS.Prime is not the main problem. The problem is that there's no way to buy extra Amazon media through Apple TV without paying Apple a fee.
For example, if my daughter wants to buy a non-included TV show episode, or my wife wants to buy a non-Prime movie to show the kids.
- With Roku, there's no fee so you can do it all within the Amazon video app.
- With the iPad, you can at least open a browser to Amazon's retail site and buy the media that way, then come back and view it in the video app. Awkward, but workable for savvy people (not for my wife!!).
- With Apple TV, there is not even the browser option. The ONLY way to do it all on ATV is to pay Apple a fee that normally was very likely more than Amazon makes on the media itself.
It's Apple's greed that has stopped the app all this time. Apple can sell its own iTunes media without paying a fee to a third party just for the ability, yet no one else can.
comparing "do sometime right, sell a lot of proctuct & have haps customers ready to buy more" and "do something half right, sell some product and have moaning, unsatisfied customers" I'd say its not the best stance for Apple. Someone there doesn't want it to succeed for some reason.It's been their official stance on ATV. It's up to investors and us armchair CEO to interpret its meaning.