This is probably temporary, and by that I mean this product will be discontinued. They're obviously working on the new Apple Television which will eventually replace the Apple TV.
Actually, while I see that the community doesn't care much for this observation, I wouldn't be surprised if it were true. Considering Apple makes you buy a whole $1000 monitor in order to get all those cool Thunderbolt ports (come on Apple, where's the inexpensive Thunderbolt breakout box for third party monitors?), I wouldn't be shocked to see Apple making you buy a whole $1500 TV to get your AirPlay and iTunes streaming. Plus, they continue to describe Apple TV as a "hobby". That doesn't inspire confidence in its long-term survival as a product.