Which is why it won't happen, of course.
This whole post can be summarised as "mess", which coincidentally is also how the entire Mac lineup can be summarised at the moment.
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Updated MacBook Air and MacBook Pro With USB-C May Still Be Unveiled in June
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This whole post can be summarised as "mess", which coincidentally is also how the entire Mac lineup can be summarised at the moment.
I think that's what they're doing, but the MBA may still have to serve for a little bit longer as the budget option until a desirable, but still slightly outdated retina MB takes its place.
It would be kinda funny if they went ALL-IN with their current love of horrible product names and released the 13" MacBook Air2 / 11" MacBook Air mini 2 and the New 15" Macbook PRO and New 13" MacBook Pro..
..Just so they can keep selling the old stuff a bit longer..
..Just so they can keep selling the old stuff a bit longer..
You must be like me : Ever hopeful!
While I am not a harsh Tim Cook blaster, I have to say that he must shuffle department responsibilities soon.
He is clearly not the visionary type (Usually money men never are) and by now should have found another reality extortionist, presenting stuff.
A salesman capable of selling bird food to coo coo clock owners is not needed, however Apple is getting so fragmented trying to occupy (they haven't interrupted anything in ages) new markets and product niches, that they neglect their core businesses.
While people say that not every team works on every project, I bet the good ones are double or triple stressed.
News about new watchbands should be forbidden or never presented. Whoever launches them should do their own advertising.
Never mind the most exciting and magical pipe line in the last 15 years (or whatever they said)
All I see are pipe dreams.
Boy, would I like a meeting with their top brass to tell them all what users are thinking.
Maybe a round of town hall meetings all over the country like the presidential candidates are doing with different age and user specifics could help them.
I am so disappointed that I have become an Apple complainer.
I can't even buy stock, as I have too many doubts they'll make it in the end.
Tim,
I don't have enough money to pay for a lunch with you, however my input would be more valuable to Apple than what the well to do are paying you for charity.
Ready when you are!
That won't happen for a while. The MacBook seems to be following the MBA history, so we won't expect the price point to reach $899 for at least a couple of more years
The fact you think WWDC should be canceled due to not "wow"-ing you with product announcements is clear evidence you are not the target audience.
Imagine Apple also upgrading the Air with a FHD IPS display. That would make the Air the perfect laptop. Probably the same reason why Apple will never do that.
It's nowhere near as bad as when Sculley, Spindler, and Amelio were around. There is probably 1 too many iPad (iPad mini 2) but the main distinction is that the Pros support the Pencil and Smart Connector accessories, and the "other" iPads don't. It may make sense to drop the "mini" from the smaller iPad name so that it is just "iPad" in 2 available sizes and "iPad Pro" in 2 available sizes.
As for the MacBook, it is highly likely we'll eventually get back to just "MacBook" and "MacBook Pro." The MacBook is where the Air was in 2009 (i.e. updated, but not yet ready for mainstream pricing). Probably by the time the Cannon Lake version comes out in 2018, it will be ready for a price drop and maybe a modest redesign. Air will stick around until then just so that there is a cheaper option, but it may see no upgrades, or just get Skylake and nothing else.
Intel's focus has been on mobile processors, so the iMac isn't really that out of date. I wonder if Mac Mini will simply be phased out or otherwise de-emphasized (already it lacks the quad-core version), since for most the MacBook is the "gateway" Mac.
Right? God forbid they give customers something they've been asking for since 2011. The rMacbook is great, love the screen, but that single USB-C port and weak processor kills it for anyone doing more than web surfing, word processing, and light photo/video editing. Conversely, the Air has plenty of power but that screen looks like trash compared to the new retinas. Why is it so dang hard for Apple to give customers what they want instead of what Apple thinks they should want?
I didn't say wwdc should be cancelled. OS X doesn't pertain me to me? iOS don't? Really. I'm expecting them to bring hardware update.
Honestly, this forced compromising and line-up which is so overly careful composed sometimes makes me reluctant to buy any Mac at all. Just give the customers a choice. I don't need Pro specs, I just need a laptop with good screen, good battery life and a decent keyboard. You can't get that from Apple.
No one wants a laptop with a lousy keyboard and no ports.
I know I sound like a broken record ..
But..
apple.com/feedback
I already have something drafted/ready if the new rMBP is as bad as I fear ;-)
That might be true on iOS, but Mac developers are notorious for taking longer to add new features and update their apps. I've still got apps that don't support a simple dark mode icon. I hide them in Bartender, lol.
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Someone else has probably already said this, but this whole touchbar thing is a play to get people used to having a display in the keyboard area. Eventually hardware keyboard buttons will go away, hopefully replaced by at least a tactile display technology to simulate keys. I'm not sure how having any sort of touch screen on a Mac can't be viewed as a move to eventually merge iOS and MacOS. They're just taking their sweet time with it.
It isn't a weak processor. Anyone who says so hasn't actually used one. You can do a heck of a lot more than web surfing, word processing, and light photo/video editing on it. It isn't an Atom. Anyway, Apple has always been a company that delivers what they think customers want, not what customers say they want. Remember what Henry Ford allegedly said about faster horses.
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It's likely the top selling Mac. The lack of ports is not an issue for most people, and the keyboard is pretty good once you get used to it. Remember the chicklet keyboards felt weird at first for those coming from traditional desktop keyboards.
You mean other than price point, size, and options that it currently offers which no other Mac laptop offers? Other than those?
I know right and each one contradicting a previous one...
From you in post #14: "Get rid of wwdc. It is no longer "wow" event."
WWDC is a conference for developers. They have in the past used the keynote at that conference to make product announcements but the focus is on individuals and organizations that develop for the Apple ecosystem; benefits to Apple consumers and prospective consumers are secondary and possibly tangential.
I would also like to see some new hardware announcements. I'd really like updates to the Mac Pro line. That isn't very likely to happen but I will not see that in any way to be a failure of WWDC. WWDC's primary purpose is to facilitate the sessions and labs so valuable to developers as well as other benefits to that constituency such as networking opportunities, inspiration, and one on one consultation with Apple subject matter experts.
In any case, you don't like it, that's fine. I don't think those at Apple producing this event or the roughly 5000 attendees are losing sleep over that.
To all who keep pining away for a "Retina" MacBook Air: the battery needed for such a machine would be a lot bigger than the one that's there now, requiring a larger chassis, if you wanted the same battery life. You'd basically have a 13" MacBook Pro. Or, you'd have to live with a lot less battery life, which I doubt many customers would appreciate.
The machine you keep asking for is simply not possible with today's battery technology.