I fail to see how the pope has anything to do with this. Regardless, I feel like readers of theatres date blowing this way outbid proportion.
The OP stated what happened and asked forms possible tememdy. People just went with it. The reality is, he spent time reserving the phone, he spent time going to pick the phone up, nothing was mentioned at any point in time except when the phone wasn't there.
Things happen. Sure. But all you get is "sorry come back tomorrow" when the phone might not be in stock for days or weeks? That's just an "I don't care about your problems" response.
I had a bunch of issues with my T-Mobile order but they took care of me without even asking. Among other things they knocked $10 off my monthly bill for as long as I have this device. That's a $120 "we're sorry we f'd up". I'm not saying a monetary payout is necessary here, but they didn't even promise to follow up and try and find him the phone that was reserved. At the very least, that could have and should have been done.
I have found that Apple's customer service is great, except for device launches. During that time they care about moving the most product in the least amount of time. I stood in line in Nashus NH last year and it was pandemonium. Long story short, they started the line with a random person in the crowd and I didn't get my phone. Nobody cared, and I certainly learned my lesson.