Well after never buying a 3rd party set of headphones because I just never had headphones in much aside from the gym or running, I bought these with my apple credit. The comfort factor I cannot overstate compared to the apple ones. Can't even tell they're in my ears. The sound is leaps beyond the apple headphones as well. Bass delivery/response is huge although my only complaint is that the highs suffer leaving one to possibly use treble booster. Overall very good though I'm not sure it's worth $100. I find the cloth cord to not be very streamlined and hangs kind of crappy from your ears. I'm hoping this gets better with the cord being out of the packaging for awhile.