Am I missing something? What's the catch?
Let's say you purchase the iPhone 6S 16GB at $649. Over 24 months (a 2-year payoff plan) that is roughly $27 a month. With this new option, a customer would pay that for 12 months and have roughly $324.50 paid off, or half of the phone. At this point, they can either: 1) continue paying $27 for 12 more months or 2) trade-in their iPhone 6S 16GB and purchase the iPhone 7 32GB (wishful thinking) at $649 and continue paying $27 for 12 more months until the next iPhone.
Verizon gets an iPhone 6S 16GB that they will likely be able to sell for more than $324.50 to another customer.
Nothing changes in what the customer was paying for monthly, at all.
Am I missing something? I've been on airplanes all day, so my brain may not be functioning. Why wouldn't someone want to do this?
*** Except for the fact that you're paying $27 (or more for other models) for the rest of your f***ing life.***