I am not saying they don't tell you there is a throttle speed. I am just saying that they don't do enough to clarify what you are really paying for. Listen to the videos. They never say data cap.
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Not even a little bit of a stretch. It's what they do. Listen to their ads. They never say data cap. Thomas Middleditch makes it sound like you will have reliable unlimited data to stream whatever you want. But that's not what they sell is it? It's word play, and adding tiny text or disclaimers on their website doesn't change that fact.
Here are two of them where they never say anything about caps:
I am paying for unlimited data and the best streaming service. If they throttle speeds then they can't claim the later.