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But what ratio is HD that all content is now shown in? TV's and movies are not native 1136/640.

Movies come in many different aspect ratios. But middle ground or more common is 16:9. Making the iPhone a 16:9 ratio makes it fit most movies with little or no letterboxing.
 
If I am going to by HD content form iTunes to play on my iPhone why would I want it down scaled.

I figure fitting the aspect ratio is important so there's no cropping [of HD content], but is a tiny amount of scaling on a 4" display really going to make much difference?

I mean, Fox, ABC, ESPN all broadcast at 720P, and I doubt you'd seeing much picture degradation on a 1080P set (even though scaling is occurring and more noticeable on a 30-60+ inch TV).

This move is mostly about retaining the "magic" retina PPI while expanding the screen real estate to a logical A/R and minimizing the development headache. :)

I'm really looking forward to the new iPhone :D
 
Looks like you need a math lesson.

Let's start by defining the word "ratio"

ra·tio[ ráyshō ]ra·tios Plural

NOUN
1. proportional relationship: a proportional relationship between two different numbers or quantities
"The ratio of teachers to students at that school is 1 to 27"
2. mathematics one number divided by another: a quotient of two numbers or expressions arrived at by dividing one by the other

Next, let's look at what the aspect ratio of 720p is:

1280x720 aspect ratio would be the width divided by the height
1280/720 = 1.78 (rounding to nearest hundredth)
Another way to do this is to reduce the fraction to it's lowest terms
1280/720 = 16/9 (using 80 as the divisor)

Now, let's look at the aspect ration of the 4" iPhone screen:
1136/640 = 1.78 (rounding to the nearest hundredth)
Or reducing the fraction
1136/640 = 16/9.01 (using 71 as the divisor...this one isn't perfect)

So as you can see, both 1280x720 and 1136x640 have a (aspect) ratio of 1.78 or 16/9.

Nicely done!
 
So what if someone does not want an Apple phone?

There are no such people! Everyone wants it, period! :apple:

Ask anyone whether they want an iPhone, they say "Yes, I do want to buy one, but my friends say I should buy an Android because of its openness, but have no idea what that word means".

Ask anyone whether they want an Android, they say "How much is it, if its really cheap I'll buy it".
 
There are no such people! Everyone wants it, period! :apple:

Ask anyone whether they want an iPhone, they say "Yes, I do want to buy one, but my friends say I should buy an Android because of its openness, but have no idea what that word means".

Ask anyone whether they want an Android, they say "How much is it, if its really cheap I'll buy it".

I have to assume you posted this very much tongue in cheek as a joke and that you honestly are not serious. Otherwise this posting has to be stamped a Platinum Classic 'Post of all time'
 
I don't think it changes much really, it's the same phone that is just taller.

Exactly!!! Just because Samsung Galaxy S3 & the HTC 1X had to dumb down their quad-core procs to dual-core for the US market to include LTE & Apple will be the 1st manufacturer to bring a quad-core LTE to the US... let's NOT let that cloud the fact that NOTHING has changed in the phone whatsoever b/c the screen isn't huge!

/sarcasm
 
There are some crappy Android phones but also some very good Android phones.

You have no clue what you're talking about. Android has a large marketshare because it sells. There are some great phones running Android. The Galaxy S series, the Galaxy Nexus, the One X, and more. I don't really care why you THINK they are selling, and have a large marketshare, the point was that they have the marketshare.

My wife has an Android Atrix. We are a completely Apple household. Laptops, iPhones, iPads, G4s, MacPro, iMac, etc. But when she needed to get a smartphone, she just wanted to be able to get some email and check a website or google maps when she needed. So, the Atrix was on sale for $119 at Costco and THAT's the whole reason she got it over a iPhone 4. That's it. Oh, and she curses that phone every day. 80 bucks wasn't worth it.
 
Does anyone know the name of the tune played in the background during the demo? I'm pretty sure that Apple used the tune in a past commercial but, typically, Apple uses existing music. I tried to Shazam and Soundhound the tune and didn't get any matches.

Thanks!

Mark
 
I have to assume you posted this very much tongue in cheek as a joke and that you honestly are not serious. Otherwise this posting has to be stamped a Platinum Classic 'Post of all time'

Exact reason my wife bought one. It was $80 cheaper. The end.
 
Zzzzzzzz

Would much rather have it wider.

Pretty much. Seeing that webpage pretty much proves its. Sure you get more space to display the page, but you still have to zoom in a lot because it's the same tiny text/buttons as the 3.5". Useless. Great for movies, but how often do you watch movies on your phone? I have a few, but I rarely watch them. Only advantage to me is portrait mode typing.
 
Except the correct answer is 1138 x 640. But otherwise very nice post.

I was referring to the actual (reported) resolution of the new iPhone screen, not trying to twist it to fit an exact dimension as that's not truly important. Unless I missed something and it's reported @ 1138 somewhere?
 
I honestly don't see a difference. whats the point of the screen being a little longer?? If i went from a 40 inch tv to a tv that was just a little wider instead of being both wider and higher, i wouldn't buy it. BUt since it's apple people here see no wrong.

I own every single iphone since the first one, it's was hard justifying buying the 4s which is the exact same as the 4. This one will be a little harder.

I don't get why they just didn't just make a 1280 x720 phone. that extra 1/4 inch wider doesn't make much of a difference to the size.

Wish Steve Jobs still was alive.
 
My wife has an Android Atrix. We are a completely Apple household. Laptops, iPhones, iPads, G4s, MacPro, iMac, etc. But when she needed to get a smartphone, she just wanted to be able to get some email and check a website or google maps when she needed. So, the Atrix was on sale for $119 at Costco and THAT's the whole reason she got it over a iPhone 4. That's it. Oh, and she curses that phone every day. 80 bucks wasn't worth it.

$119 for atrix, rip off
 
Ummm...

I think you meant to say "it will be ANNOUNCED September 12th". It's supposed to be RELEASED September 21st.
 
I figure fitting the aspect ratio is important so there's no cropping [of HD content], but is a tiny amount of scaling on a 4" display really going to make much difference?

I mean, Fox, ABC, ESPN all broadcast at 720P, and I doubt you'd seeing much picture degradation on a 1080P set (even though scaling is occurring and more noticeable on a 30-60+ inch TV).

This move is mostly about retaining the "magic" retina PPI while expanding the screen real estate to a logical A/R and minimizing the development headache. :)

I'm really looking forward to the new iPhone :D

Here's the deal. Broadcast is either 1080i (60 fields a second, each only 960 x 1080 because a field is every other line) or 720p (60 FRAMES a second, each a full 720x1280 frame). Both are temporally 60 images per second. They have to be for compatibility with 24p sources (look up pulldown on wikipedia) and to display the 480i images of SD in the right temporal rate on either type of broadcast. It's why 1080p30 doesn't work. To get progressive 1080p we have to wait until we can double the data rate to 1080p60.

Anytime you downscale the image (especially to a small screen size) you get a perceived sharpness increase because you actually have more data than you need. In the case of the iPhone 4 and later, we're getting over 300dpi, which is higher quality than a printed magazine or a printed photo. And considering a 70" HDTV has only a few more pixels, the quality is the same. Unless you're sitting so far back that the iPhone is actually bigger than your TV when held at arms length.

Everyone wants a big screen, but then they sit 20 feet away. My 42" is roughly the same size as my iPhone at 20 feet. If I hold it closer than arms length, it's much larger.

This move is simply about expanding the screen as much as is logical without disrupting the app store and developers all to hell. Video will be displayed non letterboxed, and regular apps can be pillarboxed until updated.
 
Oh, Apple has had its share of failures. MobileMe, Ping, G4 Cube, that little iPod shuffle with no control buttons. :eek:

I don't know if I'd go as far as calling MobileMe a failure. Sure, it had a rough start, but by the time I joined several months later, I never had a single problem with it.
 
I honestly don't see a difference. whats the point of the screen being a little longer?? If i went from a 40 inch tv to a tv that was just a little wider instead of being both wider and higher, i wouldn't buy it. BUt since it's apple people here see no wrong.

Not interested in the Philips 21/9 TV then? Looks very odd, but great for films! I wouldn't be surprised if all TVs go to the wider 21/9 format at some point in the (distant?) future. Now that'd give something for the taller/longer phone haters to talk about..
 
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