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Picked up one week ago and while I like the form factor and the colors, I was disappointed when I realized I couldn’t switch off center stage. Also with my older iPad Pro, I’m so used to the volume being reversed when it’s in landscape mode that again, I couldn’t change that setting with my new iPad so I returned it. I guess it’s just not for everyone.
 
I’m jealous about that Esc key, but not sure how I feel about the rest of the keyboard w/ kickstand. Doesn’t seem easy to use the keyboard on the lap at All.
 
It's not $150 reasons.

iPad 10th Gen - $449 + Folio Keyboard $249 = $698.
iPad Air 5th Gen w/ M1 - $599 + Logitech Touch Folio = $758.

For $60 more you get the same kickstand, a better protective case, and an M1 Air instead of the lower level iPad. Unless you don't plan to use a keyboard or you plan to save a bit more with some other 3rd party cheaper keyboard, the Air + Logitech makes way way way more sense.
the first party keyboard for the air is $299 and the first party keyboard for the 10th gen is $249. If you want to talk 3rd party solutions, I’m sure there will be ample cheap keyboard cases for the 10th gen.

Plus how many people use keyboard cases? A few percent of iPad owners?
 
From a person who used the Pencil 1 with the first iPad Pro, and moving to Pencil 2 with the iPad Pro 2020 M1. Other than charging, I haven’t noticed a difference in the quality/use of the pencil.

Sure, Pencil 2 is supposed to be technically better, but not noticeable in my use.

I can’t see what the fuss is. It fills a market making it more affordable (students/kids).
 
The techies are mad again at a product that isn’t for them. For me, the deciding factor is the amount of storage I can get with it, and 256GB is still enough for me. No reason to get an Air, Pro or 12.9” over that.

The bigger problem is the number of iPads on offer. Now we have a Base iPad, less-base iPad, iPad that is not base and not pro, Pro and mega Pro.
 
The relative expensive keyboard would make sense if it fits for ipad air 6 next year. It would attract 3rd part manufactory to build accessories for both ipad 10 gen and next ipad air.
 
It’s worth pointing out (because MR keeps forgetting apparently) the 9th gen iPad is now the only iPad Apple sells as new that has a built-in headphone jack socket.
Absolutely. I'm glad I heeded the rumour on here last year to the effect that this was indeed the case, and got one cheaper than I could have done now.
 
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You need a confusing set of adapters if you want to charge the Apple Pencil with your iPad
Really? Confusing? I mean - I get why it’s perhaps not as ideal as somehow making compatibility with the pencil 2, but confusing?! It’s just a plug man. You plug one end into the pencil, and the other into the iPad. Plugs and adapters have worked like this since their inception, a concept that’s been around for hundreds if not thousands of years. They’re definitely not confusing. Not even a baby finds the concept confusing.
 
I think Apple likely has stats on how many iPad 6/7/8/9 owners use an Apple Pencil. My guess is the number outside of education is low - most of the market for those iPads will be served by a $2 rubber tip stylus.

So, combine that with the extra cost of the Pencil 2 supporting HW, the need to do a laminated screen, and education likely wanting to keep to their $99 Pencil 1's, well, we get this compromise.
I don't think Apple cared that much about the edu market. I mean they already change the port to USB-C, rendering a lot of lightning cables and accessories obsolete. So that's already a punch to those markets. Sticking to Pencil 1 seems more of an excuse to upsell people to the Air than a compromise for edu market.

Thus ipad feels more of literally a product designed by MBAs and marketing as a decoy product to upsell people to the Air. The fact that they keep the old ipad 9 in the lineup showed it as well. People in the budget would get the iPad 9, while people already willing to spend $500+ will think "oh might as well just get the Air".
 
I think it is a clever product - typical of Apples management of cost and supply chain.
Most of the forum members hate it - most of the users love it.
My daughter is very happy with hers and the reception in her social media circles is also very positive
(not macrumors, slashdot etc. :))
 
The majority of $329 and $449 iPad owners likely purchased the device for media consumption. How many of those people spend $99 on a Pencil? Probably not a lot. And the Logitech Crayon is only $69.

The $449 iPad doesn't need a laminated display or Pencil 2 support. Yes, the price of iPad has increased. But at the same time, it no longer looks like a relic.
Well, from normal for-profit perspective, wouldn't you want those few people who are interested in Apple Pencil buy the more expensive Pencil 2 instead? Why make the experience tedious by supporting the Apple Pencil 1 and having an adapter? Thus imo it's just a strategy to upsell people to the Air.

Prior to this iPad 10, there's a huge gap between the $329 iPad 9 and the $600 iPad Air that was only filled with the iPad mini. I'm sure many consumers on the fence would lean more towards the $329 iPad 9 as they probably don't think the iPad Air is worth almost double the price. Enter this decoy iPad 10 for $450. People looking for cheap iPad will remain buying the iPad 9, but those on the fence whether to get the Air or not would now be more likely nudged to get the Air, as the price difference now is only $150 between that and the iPad 10.
 
The best part of the 10th gen for me is it shows the direction Apple is heading with the iPad. I was considering updating my 7th gen around (or after) the holidays, but now I'm thinking I might wait for the 11" Pro with the landscape camera and updated MKB with the function keys, which will hopefully be released next year.
 
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To all the reviewers extolling the wonders of the landscape orientation of the camera on the 10th gen iPad: personally, it’s a defect. I have an iPP 11” and while I have the keyboard case and use it when watching videos and writing emails, etc the majority use for my device is in portrait mode. On my present iPad, that works great: my hands never cover the lenses and thus never impede device access, including on the case. I guarantee that I will wail in frustration if the Air/iPP ever move the camera location.

Long story short: YMMV and mine definitely does not appreciate a change in the historical orientation of the cameras…
 
This iPad will require a whole new collection of aftermarket cases.

Why? Because it’s just thicker enough that it won’t fit into an existing iPad Air or Pro 11 case. I know because I tried when a customer came in looking for a case for the 10th gen they had just purchased. I then learned we had just received some new Targus cases that had just come in the day before, but hadn’t been brought out yet.

And the 10 is not just incrementally thicker than the Air. You can clearly see and even feel the difference when put side side-by-side. Perhaps someone could explain why the 10 has to be thicker given it’s so similar in most ways to the Air. Just to be different and/or to emphasize the Air being called the Air?

On another note the current practice of having distinctly protruding camera bumps on tablets and phones becomes very noticeable for those who don’t bother with a case, resulting in the devices not sitting flat on a surface. Mind you some people won’t care and most people apparently do get a case of some sort.

I couldn’t care less about the Apple Pencil 1 issue because most people who buy an entry level tablet don’t bother with a stylus and those few that do have many more affordable alternatives. Same with Apple’s (magically expensive) keyboards.

The 10 would be a much better value, and much more appealing to the mainstream, if it were priced about $100 less. As is it’s no longer as competitive with the Samsung Tab 8 or 6S Lite as the iPad 9 is. The 10’s saving grace is it’s iPadOS instead of Android, but for a lot of budget conscious buyers that might not be enough of a draw.

My overriding criticism of the 10 is the price—it’s just too damned much of a price jump for what it is. I seriously think Apple could have been better off just slamming the A14 into the existing iPad 9 along with a few added software features and called it a day. Even so the 9 remains the best bang-for-the-buck tablet on the market.
 
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The majority of $329 and $449 iPad owners likely purchased the device for media consumption. How many of those people spend $99 on a Pencil? Probably not a lot. And the Logitech Crayon is only $69.

The $449 iPad doesn't need a laminated display or Pencil 2 support. Yes, the price of iPad has increased. But at the same time, it no longer looks like a relic.
I despise how every Apple fan is always out playing the devil’s advocate with the perpetual “whoever doesn’t pay up doesn’t need x, y, and z”.

Maybe they don’t need an iPad with Pencil 2 and laminated display, or 8GB ram, of thunderbolt, etc. But they day they figure out they want to use those there’s only one option and that’s buying a whole new device.

-This is meticulous, artificial feature gate-keeping, not pragmatic cost-cutting to give consumers the most bang for their buck.

Exact same reason why low-end and mid-tier iPads have no other storage options between 64GB and 256GB.

The whole “buyers of inexpensive iPads spent so little money so obviously they don’t even want the best Apple Pencil, or 8GBs of RAM, or batter than USB 2.0 data transfer. They just do unimportant stuff so they don’t need or want anything more” is such Apple PR nonesense

-Consumers will always want the most they can get for the money they have to spend and only settle for less because of budgetary constraints or wanting to save money.

Consumers cannot get a new sub $499 iPad with Pencil 2 support.

Yes, they’ll settle for iPad 10 because of budget or because they’ve been misled to think this is equivalent to an iPad Air.

But nobody wants it if they are aware of the compromises and nobody is getting a good deal by getting an iPad 10. Not at $449.
 
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This iPad will require a whole new collection of aftermarket cases.

Why? Because it’s just thicker enough that it won’t fit into an existing iPad Air or Pro 11 case. I know because I tried when a customer came in looking for a case for the 10th gen they had just purchased. I then learned we had just received some new Targus cases that had just come in the day before, but hadn’t been brought out yet.

And the 10 is not just incrementally thicker than the Air. You can clearly see and even feel the difference when put side side-by-side. Perhaps someone could explain why the 10 has to be thicker given it’s so similar in most ways to the Air. Just to be different and/or to emphasize the Air being called the Air?

On another note the current practice of having distinctly protruding camera bumps on tablets and phones becomes very noticeable for those who don’t bother with a case, resulting in the devices not sitting flat on a surface. Mind you some people won’t care and most people apparently do get a case of some sort.

I couldn’t care less about the Apple Pencil 1 issue because most people who buy an entry level tablet don’t bother with a stylus and those few that do have many more affordable alternatives. Same with Apple’s (magically expensive) keyboards.

The 10 would be a much better value, and much more appealing to the mainstream, if it were priced about $100 less. As is it’s no longer as competitive with the Samsung Tab 8 or 6S Lite as the iPad 9 is. The 10’s saving grace is it’s iPadOS instead of Android, but for a lot of budget conscious buyers that might not be enough of a draw.

My overriding criticism of the 10 is the price—it’s just too damned much of a price jump for what it is. I seriously think Apple could have been better off just slamming the A14 into the existing iPad 9 along with a few added software features and called it a day. Even so the 9 remains the best bang-for-the-buck tablet on the market.
The iPad 10 is thicker than the iPad Air because the display is non-laminated, thus thicker overall.

The iPad 10 is perfectly priced, to nudge people to simply get the Air for just $150 more.
 
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Exactly. But try telling that to the YouTubers who are still bitching about it having no laminated display ( and if it did get it the price would be way higher)
Because display lamination is such a complex and expensive process there’s no way Apple could have added it without raising the price by several hundreds of dollars.

People are bitching about the lacking features because of the high price.

Nearly nobody would complain if it was in the $300-$400 range and storage/price configurations weren’t as terrible.
 
What percentage of entry iPad users use a keyboard and/or a pencil? My bet it is pretty low.
Either way get a clearance or refurb iPad Air 4 instead if you can.
 
The iPad 10 is thicker than the iPad Air because the display is non-laminated, thus thicker overall.
Because display lamination is such a complex and expensive process there’s no way Apple could have added it without raising the price by several hundreds of dollars.
Answers my question. Please forgive my ignorance.

What percentage of entry iPad users use a keyboard and/or a pencil? My bet it is pretty low.
Indeed. I work in retail and you’re spot on. While features on more expensive devices are attractive and desirable mainstream buyers are primarily focused on basic functionality and ease of use. I daresay the vast majority of an entry level iPad’s capabilities and standard apps go unused.
 
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