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Vision Pro Creator Taking Over Siri After Apple Intelligence Setbacks
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I evaluated a Cambridge, UK based company something like 30 years ago (Vocalis) who did a better job of what Siri does now!
Could you please give this one another try?
I'm not able to understand what you're trying to say
Impressive tech ≠ great product
I'm not at all optimistic that someone associated with AVP is now going to take over the Siri mess
Have people completely lost their critical thinking ability? The Vision Pro wasn’t a commercial disappointment because it wasn’t working well, it was because of its prohibitive price.
Totally fair to criticize Cook and Federighi all day long, but Apple just had the best quarter in their history. If the next one turns out the be worst, shareholders will want blood.
I know everyone here hates Apple—I get it—but they're still the most successful company in the world. Might not be for long, but they've remained successful despite their numerous failures.
I know everyone here hates Apple—I get it—but they're still the most successful company in the world. Might not be for long, but they've remained successful despite their numerous failures.
This epitomises exactly what is…if you’ll excuse the pun…rotten to the core at Apple.
A long-standing major development failure under their supposed watch is one thing, but worse is that Federighi and/or Cook actually allowed Marketing to push this regardless. That itself is not only negligent but an embarrassment of epic magnitude.
The result? Firstly the Siri team get immediately reassured and given an appreciative group cuddle. And now, with the initial fuss died down. their department boss gets to quietly fail sideways, cushioned from any significant fallout with new, less stressful responsibilities and no loss, other than face. And Cook gets to blame someone other than the true culprit, who stares back at him in the mirror every morning.
What sort of message does this send out? To me, it reeks of a total lack of accountability and consequently, a deeply entrenched culture of mediocrity at Apple Park.
Let’s be frank, Apple has made this mountain of cash on the back of the Jobs’ vision and roadmap, and that success has occurred organically despite his successor not because of him. If I was a major shareholder with a concerned eye on the future, I’d lobby hard for a myopic Tim Cook to step aside or at the very least, announce his intention to do so this year.
Problem is he’s lacking in self-awareness and already overstayed his (almost certainly intended interim) appointment by a good decade or more, like a cat at the doorframe of the vet clinic, so it’ll take something seismic to flush this most uninspiring of CEOs.
A long-standing major development failure under their supposed watch is one thing, but worse is that Federighi and/or Cook actually allowed Marketing to push this regardless. That itself is not only negligent but an embarrassment of epic magnitude.
The result? Firstly the Siri team get immediately reassured and given an appreciative group cuddle. And now, with the initial fuss died down. their department boss gets to quietly fail sideways, cushioned from any significant fallout with new, less stressful responsibilities and no loss, other than face. And Cook gets to blame someone other than the true culprit, who stares back at him in the mirror every morning.
What sort of message does this send out? To me, it reeks of a total lack of accountability and consequently, a deeply entrenched culture of mediocrity at Apple Park.
Let’s be frank, Apple has made this mountain of cash on the back of the Jobs’ vision and roadmap, and that success has occurred organically despite his successor not because of him. If I was a major shareholder with a concerned eye on the future, I’d lobby hard for a myopic Tim Cook to step aside or at the very least, announce his intention to do so this year.
Problem is he’s lacking in self-awareness and already overstayed his (almost certainly intended interim) appointment by a good decade or more, like a cat at the doorframe of the vet clinic, so it’ll take something seismic to flush this most uninspiring of CEOs.
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It's way more than price -- it's concept, content and execution
This is totally inaccurate
You're conflating critical coverage and commentary with "hate"
If it was a $500 device, it would still sell less units than an iPhone mini.
Wrong. The hate is exclusively reserved for what they’ve become under Cook’s “leadership”.
Maybe you should look it up, if only to learn the difference between “principle” and “principal” 😉
The problem is the CEO.
it is not about Siri or Vision Pro.
Tim Cook’s Apple has worked while the inertia of what Steve Jobs left behind has continued to function. Tim Cook’s work at Apple wasn’t that difficult; he took the most magical and talented company in the world and his task was to segment and extract every possible euro from what Steve left behind.
But while Tim was satisfying the shareholders, there was no longer a genius or visionary wanting to create the best products on the market.
That era is over. A visionary is needed.
Maybe a crazy one
it is not about Siri or Vision Pro.
Tim Cook’s Apple has worked while the inertia of what Steve Jobs left behind has continued to function. Tim Cook’s work at Apple wasn’t that difficult; he took the most magical and talented company in the world and his task was to segment and extract every possible euro from what Steve left behind.
But while Tim was satisfying the shareholders, there was no longer a genius or visionary wanting to create the best products on the market.
That era is over. A visionary is needed.
Maybe a crazy one
I have seen absolutely zero evidence that Apple was expecting mainstream adoption (outside of people who seem to cheering for the product to fail on tech forums saying that they did). The people running Apple are incredibly smart, have MBAs from top schools, and have been doing this well for a long time. I highly, highly doubt that they expected a product that is 1) is an entirely new product category/computing paradigm that most people have never tried 2) costs more than the average American's monthly take-home pay was going to be a smash hit.
The tech is incredibly impressive. I get a smile on my face every time I use it. I got to walk on stage with the lead singer of Metallica on Friday and look around as I heard the stadium roar - I was there. They nailed the software on AVP. It's fantastic - to my previous point, it's much better than the hardware. But after the Metallica video, I'm more convinced than ever that Vision is going to be a thing - it's just about getting the tech to a size and price that is acceptable to the mass market.
I'm very optimistic about the future of Siri if the guy who was in charge of AVP software is going to be in charge now.
Tim Cook did a great job scaling up Apple. But his time is up. Apple has fallen down on innovation.
Time Cook is now Tim Cooked.
Time Cook is now Tim Cooked.
I'd argue the difference is the vision for the vision pro was bad but technical execution was great. For siri the vision is good, but the technical execution has been poor.
I have to disagree here
The below quote from the Vanity Fair piece, and the lead up in the article about the "years building to this point" (paraphrasing that a bit) really paints a different picture from Apple from the launch time period.
Tim is speaking about AVP like "this is it" ... "we've gotten there after years and years"
Yes, it's referred to as the "first one", but nothing about the way it was all spoken about feels like it was meant to be this much of a hyper niche thing.
You don't do Vanity Fair pieces for that type of release.
"What Cook didn’t know is how his engineers were going to take this thing that needs a supercomputer in another room, and fans and multiple screens, and shrink it down to the size of a pair of goggles that weighs a little more than a box of spaghetti. “I’ve known for years we would get here,” Cook told me. “I didn’t know when, but I knew that we would arrive here.”
Now that time is finally here. The first Vision Pro, in a perfect white cube the size of a large shoebox, will arrive in stores on Friday, with tens of thousands of Apple obsessives and early adopters already having preordered it. Of course, the niche crowd is easy. What Cook and his army of executives know is that the company still has to convince everyone else that, in their own daily lives, for work or entertainment or meditating or capturing the most surreal family memories, or all of the above, they need to spend $3,500 on a spatial computer"
I really think people are retconning this situation a bit
I'm quite aware of the "wow" of VR and the types of experiences, as I've owned many of the headsets for at least some time period over the years. Very little of what's being done with AVP is going to move this anywhere into the mainstream, and certainly not with this anemic level of support from the first party (especially on courting developer interest)
If we want to revert back to "the next one will be it" .. ok, I suppose ... fair game.
But think it's time to be honest about how absolutely "not it" the AVP v1 has been.
More time is not needed for AVP1 -- this is what it is.
Some short new concert or experience content every so often isn't doing a single thing to the overall picture here.
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I know you and I disagree on this, but I just fundamentally disagree that anyone at Apple seriously expected a mass market hit out of a $3500 device. It just defies my imagination - they have pricing down to a science. Talking up the device, about how advanced it is etc., how it's tomorrow's technology today makes sense to me to hype it as a halo product.
I'm not even saying it's doing as well as they expected it to, it wouldn't surprise me if they sold 50-100k less than they thought. But the idea that they thought it was immediately going to be as successful as the iPad or Apple Watch just doesn't make sense if you've even taken an undergraduate business 101 course, let alone have multiple MBAs from Duke, Harvard, Penn, Georgetown etc. on staff and have decades of selling products at all sorts of price ranges.