I was thinking that if you owned more Apple devices (iPads, Macs, Apple TV4K) you would be less inclined with buying something new that doesn’t improve the way you work or be entertained. So someone with just a iPhone might be more likely perspective to pitch to.What's surprising, though, is that Apple isn't showing us the way forward. @eicca poses a very valid question. What problem does this solve? I agree with your take as well, but it's quite surprising that Apple themselves didn't jump in and show us a whole new way of doing something. Everything they've demoed has been obvious and predictable, more about eye candy and parlor tricks than how this amazing "spatial computer" can solve <pick your problem> better than other computing tools.