The thing is, the touch bar is a really good idea conceptually.
Watch from 05:06-08:02 from the original iPhone introduction where Steve talks about hardware buttons and the benefits of a touchscreen kb. This is how they should have talked about TB and marketed it... and too a degree they did, but then ruined that by marketing it heavily with emoji.
Now when people think about it they don't think about all of the fantastic things that it could be... in their minds its an emoji bar that jacked up the price by 300 bucks. For TB to really get a better reputation though Apple needs to do several things:
- Bring the price down so it doesn't increase the premium on already-premiumly priced hardware
- Bring it to all other Macs going forward. I mean,
imagine if only one model of iPod ever had the scroll wheel — Sacrifice the Touch ID & secure enclave components if you have to so you can get it in the wireless KBs for desktop Macs (go with face ID for authentication instead).
- Work hard to encourage developers to support it in all kinds ways to enhance their apps, financial incentives (or otherwise) if necessary. Not just large apps from popular multi-platform vendors — the smaller / mid size "only on OS X" apps have always been the strength of the platform so focus there.
- loosen up on a few of the guidelines preventing developers from doing some cool stuff with the TB & sherlock some of Better Touch Tool's functionality for TB (but with a better interface for customising it)