I would much rather have FaceID and ProMotion on the notebooks than the TouchBar - not even close!
Agreed.
Thing is, even as much as apple likes to coin a name for a technology and credit themselves for "introducing" it to mass market, they are years behind on both face authentication and 100+Hz screens in laptop market. Both have been implemented by many other vendors in a perfectly adequate way, so they would be covered by media as apple catching up tech-wise to windows hello and every mid-tier gaming laptop. Apple might well introduce those, but they probably won't feel that these features are flashy enough of an upgrade to name them front and center.
Having lost ground on uncontested superiority of engineering and materials, apple seems to yearn for features to set their products apart from others, rather than bring them to feature parity with competition (see also: the notch).
This isn't a bad thing in itself — apple has a history of making pretty bold and unpopular moves that ultimately served to move the market forward. I would even consider the new keyboard to be one of those. As controversial as its current state is, apple definitely started a very important discussion on whether it's necessary for a keyboard to have long travel to provide a good typing experience. Certainly, plenty other vendors experimented with low-travel keyboards
a bit before, but now that apple has taken a stab at it I'd expect the industry to allot massive amounts of time and engineering resources on figuring out how to make those keyboards actually good. In a couple years, we'll have low-travel keyboards that are pretty good (or at least as good as possible).
TB feels off not so much because it's a useless gimmick, but because apple pursued a purely vertical segmentation of their laptop lineup (air for value customers, macbook for mid-tier, mbp for those looking to spend the most) rather than having faith in segmentation by usecases. I expect TB would've been received much warmer by both users and, ironically, developers, had it made its appearance on non-pro macbooks. Those seem to be a natural niche for users that would've actually benefited from TB context-based inputs, and would not have minded the drawbacks of lack of actual F-keys and tactile feedback as a lot of those users do not use shortcuts and/or are hunt-and-peck typists.