Maybe WalMart will try to put one store in Germany so they can say they’re in the EU and, because it’s anti-competitive that Apple makes a smartphone and WalMart… doesn’t, the EU will force Apple to sell the iPhone branded as the WalMart phone.Careful with this type of conversation, if the EU was to catch wind of Walmart's blatant anticompetitive behavior, it will be the end of all of this. Someone tell Tim Sweeney!!!![]()
They still pay merchant fees because when you use Walmart Pay with a linked card they pay the fees then. The only way no merchant fees are involved is if they were doing direct bank account debit like the Target Red Card.They couldn't care less, they want to not pay the merchant fees. They'd lose money if they had to.
They don’t take ANY tap to pay cards, even physical ones.Of course, Walmart's payment systems also allow it to track a customer's purchase history.
Source? As far as I know, there are no extra merchant fees for tap to pay.Apple has nothing to do with it. Walmart doesn't support ANY tap payment method. The banks charge merchants extra for that capability and Walmart does so much volume that the fees would add up substantially.
This mantra is exactly why the US has such a fragmented, outdated, insecure and ancient payment systems in the world.As much as I’m not a big fan of Walmart, their store, their rules.
As long as sales aren’t meaningfully impacted by the lack of Apple Pay, that won’t change.
Yeah, I’ve read recently that the international group behind EMV (Europay, Mastercard and Visa) chips embedded in cards is finalizing new standards and tech for debit and credit cards that will include biometric data and remove the magnetic stripe all together. The phase out is schedule to hit the USA around 2027 and be completed worldwide by 2033. Anyone who accepts payments with the old tech will incur an additional fee and be liable for fraud. I guess maybe Walmart decided to just wait and change all their terminals in one go in 2027 instead of upgrading a few years back only to do it again by the end of the decade.They don’t take ANY tap to pay cards, even physical ones.
They may change eventually, because rumor is all the major credit card companies may soon require all merchants that take cards to require tap to pay in POS system or they’ll be on the hook for any fraud liabilities.
M
I think the banks pays the fees. Is the same price to the merchant if you use a normal credit card or Apple Pay.Yes, but they also don't want to pay the merchant fees that Apple requires for Apple Pay.
Does Apple Pay charge fees?
There are no extra costs for a business to accept Apple Pay, just the usual fees for processing credit card payments. So, your business will be subject to a fee from your credit card processor or facilitator for each Apple Pay transaction, similar to regular credit card transactions. This payment processor fee comprises a percentage of the total purchase amount along with a fixed fee per transaction, e.g., 2% + $0.30 per transaction.
Apple doesn't charge businesses anything extra to use Apple Pay. Instead, they charge a small fee to the companies that issue credit cards, just to make sure that the way Apple Pay keeps your information secure stays top-notch. This fee is a tiny fraction of the purchase price, about 0.15%.
They don’t take ANY tap to pay cards, even physical ones.
They may change eventually, because rumor is all the major credit card companies may soon require all merchants that take cards to require tap to pay in POS system or they’ll be on the hook for any fraud liabilities.
M
Well they won’t have a choice come 2027 or soon after. As I mentioned above EMV ( Europay, Mastercard and Visa) are not making any more cards with magnetic stripes starting in 2027 with a worldwide cessation of striped cards by 2033. All cards, debit, credit or cash cards will only have the enhanced EMV chip and Tap To Pay. There will also be the option to include biometric data into the card as well. Any merchant refusing to update their terminals and still accepting striped cards will be fined for each transaction and will be on the hook for any and all fraud. No chargebacks to the banks or card companies. America will have to upgrade. They have no choice or their companies will book massive losses in fines, additional fees and fraud.This mantra is exactly why the US has such a fragmented, outdated, insecure and ancient payment systems in the world.
Well they won’t have a choice come 2027 or soon after. As I mentioned above EMV ( Europay, Mastercard and Visa) are not making any more cards with magnetic stripes starting in 2027 with a worldwide cessation of striped cards by 2033. All cards, debit, credit or cash cards will only have the enhanced EMV chip and Tap To Pay. There will also be the option to include biometric data into the card as well. Any merchant refusing to update their terminals and still accepting striped cards will be fined for each transaction and will be on the hook for any and all fraud. No chargebacks to the banks or card companies. America will have to upgrade. They have no choice or their companies will book massive losses in fines, additional fees and fraud.
They pay the same fee if people use a credit card or Apple Pay/Google Pay. They want your info and using Apple Pay, they don't get that.They couldn't care less, they want to not pay the merchant fees. They'd lose money if they had to.
It’s not a rumor. Mastercard announced in 2021 they would phase out magnetic stripes from their cards. As of 2024 they have implemented that. The border EMV industry is following with a cessation of mag stripes for the US in 2027 and worldwide by 2033. Pretty soon the only new card or replacement card you will get is one without a mag stripe and only the enhanced EMV chip that can store biometric data as an option plus the already existing Tap To Pay feature. Here’s one of many articles from the industry about this.I've never heard that rumor. It is true that any businesses that use swipe are on the hook for fraud, but I have used a mag swipe in a few years, other than for merchant gift cards.
It’s not a rumor. Mastercard announced in 2021 they would phase out magnetic stripes from their cards. As of 2024 they have implemented that. The border EMV industry is following with a cessation of mag stripes for the US in 2027 and worldwide by 2033. Pretty soon the only new card or replacement card you will get is one without a mag stripe and only the enhanced EMV chip that can store biometric data as an option plus the already existing Tap To Pay feature. Here’s one of many articles from the industry about this.
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[Updated 2024] Magnetic Stripes to EMV Cards
What is a Magnetic Stripe Card? It generates time-sensitive authentication codes for every transaction to add a layer of encrypted security.merchantadvocate.com
Yet every other company supports tap and pay at this point.Apple has nothing to do with it. Walmart doesn't support ANY tap payment method. The banks charge merchants extra for that capability and Walmart does so much volume that the fees would add up substantially.
There most likely still fees even with things like red card.They still pay merchant fees because when you use Walmart Pay with a linked card they pay the fees then. The only way no merchant fees are involved is if they were doing direct bank account debit like the Target Red Card.
Wonder if they did a study that slowing down the payment process, and thus the number of customers a cashier can handle in a given time, didn't affect revenue sufficiently much that they rejected tap to pay.Apple has nothing to do with it. Walmart doesn't support ANY tap payment method. The banks charge merchants extra for that capability and Walmart does so much volume that the fees would add up substantially.