Im pretty baffled by some of these posts. "Too Big, Too Bulky. Why didn't they make it more sleek? Why the big bulge on the side"....
This watch was OBVIOUSLY made to compete with Garmin's watches. It's supposed to be rugged, it's supposed to be bigger (easier to see/read/access controls). It's supposed to be used as more of a tool than a "smart watch".... just like Garmin watches.
I have a Garmin Epix gen2 and an AW4. I'm also female with small wrists (155mm). The size of the Garmin Epix doesn't bother me in the least. I trail run, hike, backpack, snowshoe, etc. I want a screen big enough to look down and immediately see the info I want. I ALSO want a watch that can take a beating, that I don't have to baby. I get that with the Garmin Epix, and now it looks like I will also get that with the AW Ultra.
And yes, I plan to use both watches. Why? Because I can? I dunno, I like variety 🤷♀️
So, simple solution. Don't like the looks? Great, don't buy an Ultra. Get a regular AW8. It's sleek, you can get a smaller size. What's the problem? Let us, who want a "workhorse" watch, so to speak, get the Ultra.
I'm glad Apple finally made a watch that looks like it belongs (and will work well) in the outdoors.