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Wave-Themed OS X Banner Goes Up at Moscone West for WWDC 2013

I called it when Mountain Lion came out:

Mac OS X 10.9 Sea Lion

Move over big cats, sea creatures are next.
 
If the OS X naming will change to sharks, I see some Samsung executive in South Korea, running to patent office to save all the marketing rights on all shark names (current and extinct) in favor of Samsung :D
 
Os x

The ipad lost it's numbers so why should Jony Ive not minimalise the number of OS X away.

It will just be called:

OS X​
 
the8thark said:
Forstall was the iOS chief. Did he even have a say on the OS X side of things?
Click to expand...

Nope - but being the iOS chief and having iOS take off you can clearly see how Steve lost his taste and was all over skeuomorphism. After all he was the CEO. Having one product that gently delivers growth and one product that massively delivers growth, it's a natural choice to go into that direction.

Rethink why you take stuff like "Notification Center" or "Mission Control" into a usually desktop-based OS. There is no need for it. It only distracts. Exposé and Cmd-Tabbing still is perfect.

My 0.02$
 
cube said:
I'm not talking about what makes more money, but about what is more critical for people.
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No, what you are actually talking about is what is more critical to people responding to this thread. Statistically, you cannot draw any other conclusions.

Also what makes more $ for Apple is also what is more critical to people, if by people you mean Apple's general customer base. Think about it... iOS devices sell for $49-729. Macs sell for $599 to over $10K. You have to sell a whole lot more iOS devices to better Mac revenue by 63%. Indeed, Apple sold approx 4 million Macs last quarter but 75 million iOS devices.

So again, the fact is iOS is more important to Apple AND Apple's customers. Apple's customers and fans are not all on MR, just a sliver.
 
snaas.aditya said:
The Banners are pretty cool using their own font…helvetica neue :)
Ive designed similarly seeing those posters… maybe apple is looking for their own fonts.. making a cleaner look in iOS 7 or OSX.9 … can't wait to see the WWDC XIII
Click to expand...

Do you mean "I've designed…"?
 
cmanderson said:
It's 2013. "X" dropped in, you know, March 2001. That's over 12 years (with no current end in sight, although who knows what will happen this year or next.)

Software vendors are known to skip version numbers, or deviate entirely from past history and ACCEPTED "wisdom" (Windows 3.1 -> Windows 95 -> 98 -> 98 SE -> Me; Windows NT 3.1 -> NT 3.5x -> NT 4.0 -> Windows 2000 -> XP -> Vista -> 7.) The folks in marketing have to flex muscle every now and then.

By the way...what's the average length of service for MacOS 8 & 9?
~ 2.5 years each.

Granted, "8" was really the follow up to 7.6, but Steve Jobs wanted to shutdown the Mac clone business, and did so handily by calling the next release OS 8.

Length of service for all System 7.x releases? ~ 6 years. So we're already double that with Mac OS X / OS X "10.x" releases.

LOGIC says they can name it whatever the heck they want to name it and the Apple faithful will buy it. Don't assume "XI" means anything. Perhaps "11" will come to pass, or maybe "XI" will be chosen simply to avoid confusing the masses, but it's all just marketing. OS XI 11.11. We're going all elevens (run for the hills!)

What do you suppose OS X means if they have to follow it up with "10.x"?

The X is more than "10". It also signifies UNIX, and the NeXT heritage that birthed Darwin (Mach microkernel based, BSD derived UNIX with Aqua Operating Environment). It shows that Apple has put extremely powerful workstations with a UNIX lineage on the desks of average ordinary computer users. It's an amazing feat of technological prowess, and a lot more than just a numeral that incremented beyond 9.

Compare OS X 10.8 with 10.1 and it's an amazing difference, and an entirely new platform (literally - they kept OS X naming after moving from PPC to Intel and are still there years after the transition was completed, marked by cutting off PPC legacy support in 10.7.)

It's all just a presumption until they make it happen. Don't get ahead of yourselves.

I think it's just as likely they converge marketing of iOS and OS X (not intended to mean a converged OS in its entirety) and call it something completely new. You know, LOGICALLY you'd expect APPLE to THINK DIFFERENT.

At some point "i" will be kind of passé if it isn't already. Perhaps by 2020 at the latest we'll have forgotten about these names.
Click to expand...

Try reading this part of my post again:
"That's all we have to go on for now,of course they could do anything and might surprise."
 
got taste?

GREEN4U said:
My God, Apple is so unoriginal now. Not only does it stench of Microsoft, the X makes the picture look like it was meant to be crossed out.
Click to expand...

Too each his own but to anyone with a design or art background this is absolutely beautiful.
 
Really, the only things you can get from this banner is that there's probably a big wave desktop image in OS X 10.9 (in other words, it just looks cool), and the font choice says minimalist Ive design. Anything else you want to read into it, is crazy. We'll have a really clean interface. I don't think we were expecting anything different.

At best, the wave signifies the crashing waves of change, washing away the old and washing up the new.
 
Chupa Chupa said:
No, what you are actually talking about is what is more critical to people responding to this thread. Statistically, you cannot draw any other conclusions.

Also what makes more $ for Apple is also what is more critical to people, if by people you mean Apple's general customer base. Think about it... iOS devices sell for $49-729. Macs sell for $599 to over $10K. You have to sell a whole lot more iOS devices to better Mac revenue by 63%. Indeed, Apple sold approx 4 million Macs last quarter but 75 million iOS devices.

So again, the fact is iOS is more important to Apple AND Apple's customers. Apple's customers and fans are not all on MR, just a sliver.
Click to expand...

No, iPhones/iPads are replaceable. Macs are not.
 
The banner is so obvious. Apple is doing everything that it can to wipe out clean oceans. That's the only thing an X can mean over a photo of a beautiful wave. Doesn't it?
 
randomdude said:
OS X 10.9 White Lion
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tumblr_m254giIRhK1qlae1ho1_400.jpg
 
theskog said:
Definitely not Aperture X. They're only on version 3.
Also, definitely not Logic. Apple doesn't usually showcase pro apps.
Click to expand...

Definitely nothing.

This is Apple. They do what they want, when they want, how they want.

If they want to go from Aperture 3 to X they will. If they want to show Pro Apps they will. As a developers conference showing apps makes more sense than spending time on MacBooks etc.
 
cube said:
No, iPhones/iPads are replaceable. Macs are not.
Click to expand...

I don't even know what the heck that is suppose to mean. I replace my Macs about every two years, same as my iPhone. I use my iPad for tasks once reserved for my Macs. No device is, by matter of existing, irreplaceable. In the annals of history, when technological advances birth a better product or method it displaces another that's come before it.

Look, I'm not trying to be argumentative here, and have shown you more facts to support why iOS is more important to more Apple customers than you have shown me why Macs are more important to the general public. Steve Jobs before he passed noted that tablets are the future and will eventually replace most uses for traditional computers -- Link Here. I think we should all take that + the fact iOS is by far Apple's major money maker as a big hint as to what people want most from Apple and what Apple will deliver in the coming years. (Also: Jobs himself removed "computer" from Apple a long time ago. It wasn't even important to him, a leading partner in the first mass marketed personal computer and father of the Mac.)
 
charlituna said:
Definitely nothing.

This is Apple. They do what they want, when they want, how they want.

If they want to go from Aperture 3 to X they will. If they want to show Pro Apps they will. As a developers conference showing apps makes more sense than spending time on MacBooks etc.
Click to expand...

Apple did skip from Final Cut Pro 7 to X, which makes no sense, but whatever.

As for the "X" on display, it is OS X, not any pro app.
 
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