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I am perfectly able to read roman numerals, but when I see 'MCMXVIII', unlike when I see '2013', my brain does not immediately go to 'two thousand thirteen'. It has to work out what number that is first, after first figuring out 'oh wait that's a roman numeral'. Now, a number like 10 may be damn simple but it also shares a symbol with our language and that gets priority over numbers. So 'Ex' is thought of before 'ten'.

Roman numerals are definitely less common than the Arabic numbers we use today and so longer expressions like MCMXVIII (1918) do take more effort work out initially. I'll grant you that. But X? If you already know it means "ten", your brain shouldn't have to do any heavy lifting to translate it, or deem that extra effort as too much work and stop short by saying "ex". That doesn't make sense to me.

I think the problem stems from Windows XP being so ubiquitous, where the "X" is definitely pronounced "ex". People naturally carry that naming expression over to other operating systems. But in the case of Windows, "Windows" is the brand and XP, Vista, 7, NT, Millennium, etc. are the identifiers. It's better branding, IMO. Simpler. Mac OS X, with the "X" as a Roman numeral, just leads to confusion with guys like me saying, "it's a number," guys like you saying, "it doesn't matter how you pronounce it," and most everyone else not caring one way or the other.

Apple has to be different. Always has been. Using the Roman numeral "X" in the brand name just goes along with that, and made sense for a while, after Steve Jobs returned to Apple with NeXT and reworked Mac OS into a modern operating system by building it on top of UNIX. With that lineage, maybe it was, or even still is, more appropriate to say Mac OS "Ex" rather than Mac OS "Ten".

I seem to remember that part of the reason they initially went with a Roman numeral to represent the "ten" in the branding for the tenth major release of a Mac operating system was because there was already an OS 10 (or OS 11, I don't remember which) on another platform. Using the Roman numeral avoided a legal battle. But then the branding stuck, and so tomorrow we'll see Mac OS X 10.9 instead of just Mac OS 19.

Maybe by next year, after Mac OS X, iOS, and iCloud services become even more integrated, Apple will completely shed the X and version numbers in the branding like they're hopefully shedding the skeuomorphism from both UIs. I hope so anyway.

Now that is just wrong entirely. Decimal is "shorthand" for binary? So you would say that binary is the one true way of counting and what we humans have been doing for so many centuries is just "shorthand"? No. Binary, decimal and hexadecimal are just different ways of expressing the same number, with different radix. Hexadecimal happens to be a convenient alternative way to express numbers in binary because each hexadecimal digit maps to a unique 4-digit binary value. A trait shared with base 8 (octal, 3-digit) and, technically, base 4 (quaternary, 2-digit).

LOL! No, I didn't say, and am not saying, that "binary is the one true way of counting and what we humans have been doing for so many centuries is just 'shorthand'" LOL!!! I think that characteristic would go to the Binars. Any Star Trek: TNG fans in the house? 11001001 :p

What I was trying to say (which you more ably described), is that binary is the language of computers, but for us humans to quickly, and more easily, communicate with that language we use decimal and hexadecimal as a type of shorthand. Perhaps I should have said "conversion" or "translation".

I think we're in agreement there, but, again, that's not related to the initial point I was making.

Anyway point is, numbers in different numeral systems are all just representations of the same thing, with different ways of expression. And just as saying "Two A" is just as right as saying "forty-two" when confronted with the hexadecimal representation of said number, so is saying 'Ex El Eye Eye' perfectly fine when confronted with the roman version of the same. Or 'four two' when encountering the decimal number, a tactic used on many a phone or radio connection.

I think we just see things differently. If I'm confronted with the Roman numeral XLII, I recognize it as such and say 42 because I know it's meant as a numerical expression, not a series of letters to be spoken individually.

And radio connections? LOL! Oh, if only they had radio comms in the days of the Roman Empire. Roman batteries calling in fire missions: "Range to target: em cee cee cee ex el vee eye eye eye feet, baring ex ex eye vee mark ex cee… oh the hell with it. They're over there!" Sounds like a Mel Brooks skit. :D

Using the phonetic pronunciation over radio comms ("one" "two" "tree" "four" "fife" etc.) in the military is one thing (and often necessary for clear communication through a static-laced connection), and not entirely analogous to, or even necessary when, talking to someone face to face, or over most telephone/wireless communications today. "F", "S", "3", "5", etc. tend to come through just fine.

And my original post wasn't about how to express or pronounce years or other long numbers when written with Roman numerals. I'm just talking about the very familiar Roman numeral "X" in Mac OS X, which, despite its lineage, has always been marketed as the number "10". Steve Jobs, Tim Cook, and all the other heads at Apple have always pronounced it as such because it's the name of their product. Pronouncing it differently, especially by people who know it's not an "ex" (especially Apple Store employees), is just incorrect.
 
It's OS/X 10.9 Lynx

Twice leaked, Apple last only two registered names w/o use: Lynx and Cougar, the cuestión is why Lynx and not Cougar (American cat) ....
 
:)

waveyacht.jpg
 
I think this is all very exciting. Particularly OS X - though both are in need for some more up to date design...since apple has always been pioneers on design in marketing, hardware and stores and all are still very up to date in design, I think its about time Apple have some proper design updates on their UI as well. And the posters both for ios 7 and OSX are way more stylish than what has been released the past years. Especially OSX, which have had partly cheesy cat pictures mixed with heavy shaded metal effect stuff - which really hasn´t been hip for quite some time in my opinion. This though, looks very slick.
 
It's OS/X 10.9 Lynx

Twice leaked, Apple last only two registered names w/o use: Lynx and Cougar, the cuestión is why Lynx and not Cougar (American cat) ....

Would Lynx work, given that it's already used for both an OS and "web browser"?
 
It's OS/X 10.9 Lynx

Twice leaked, Apple last only two registered names w/o use: Lynx and Cougar, the cuestión is why Lynx and not Cougar (American cat) ....

Because Cougar is just another name for Mountain Lion. They can use a "redundant" name, but not back-to-back. That somewhat indicative that there is no change since the "same" cat. (versus snow leopard change in color. )


(sure Panthers and Jaguars are related but not exactly the same. One is characteristically black and the other has spots. )

Besides by 10.10 ( the next one), OS X will be "old" chasing younger users: Cougar. ;-)

Actually, I suspect they will switch to another set of related code names with 10.10 . Bears? (the original beta was Kodiak. )
 
And that's why Windows 8 gets so much love :rolleyes:

Yes. The fact that moving from something that's been there for almost 20 years to a system of big blocks causes people to complain is absolute proof of how something that works on a small screen can't work on a full screen. You're absolutely right.

Have you seen a movie being paused on an Apple TV? On an iPhone? Does it look the same? It does, doesn't it? Do you think it doesn't work on the TV, or on the phone?
 
Would Lynx work, given that it's already used for both an OS and "web browser"?

Never underestimate the need for lawyers to clock billable hours .... I'm sure someone will sue, but people sue Apple probably every day.

The name of the product is going to be "OS X Lynx". I'm not sure how that gets confused by rational folks from "lynx" (not OS at all) and "LynxOS" ( the reverse order and no X stuck in there. ). Also backed-up that Apple filed their mark years ago.

If LynxWorks is reasonable they might nicely ask for something relatively (to Apple) payment to avoid the drama. It is a "name" that will disappear over time since attached to a version number than will be de-supported in several years and not the principal name of the product. It really isn't worth alot of drama.
 
Have you seen a movie being paused on an Apple TV? On an iPhone? Does it look the same? It does, doesn't it? Do you think it doesn't work on the TV, or on the phone?

You are using the viewing of a movie as an example of why the same OS should be used on a phone and the desktop? Oh my... :rolleyes:
 
...and I've seen a video posted here that's a compilation of Jobs accidentally saying "Oh Es Ex" on various occasions. ;)

:) Classic! Further proof it's a clumsy name. If the guy whose product it is can't even keep it straight… Anyway, I hope they change it.
 
Perhaps the 'X' in the middle of the wave is telling us that this is the end of 'Aqua'

I would think if it's the end of aqua, we'd be moving into OS XI.

----------

Definitely nothing.

This is Apple. They do what they want, when they want, how they we want.

If they want to go from Aperture 3 to X they will. If they want to show Pro Apps they will. As a developers conference showing apps makes more sense than spending time on MacBooks etc.

And that's true; they could go from 3 to X, but I don't think they'd waste banner space to talk about it because Aperture is definitely not Apple's cash cow or something to write home about. Especially for the developer conference
 
Wow - only Applecould generate 972 comments about a white X in the middle of a banner - and now it's 973! :D
 
They are doing it wrong. If you listen to Apple executives and Apple ads, it's always Oh Es Ten.

Of course, I usually call it Oh Es Ex myself, and so has most of Apple's customers.

I'm looking forward to OS 11, where this can finally be put behind us.

Has it been completely forgotten that most of the reason Apple moved from "MacOS" to "Mac OS X" was because of the new Unix base and SJ's obsession with the letter X in his brand names related to Unix?

The timing of it being the 10th iteration of Mac OS software just made it a cool double meaning.
 
You are using the viewing of a movie as an example of why the same OS should be used on a phone and the desktop? Oh my... :rolleyes:

Please quote the post where you saw me saying the same OS should be used on a phone and on a computer.
 
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