If you remove the price tag on the iPhone XS and XS Max, I think they’re really great products. Buttery smooth performance, awesome cameras, a tremendous OLED experience, nice speakers, speedy FaceID unlocking, etc. The iPhone XS/XS Max also are worth it if you keep your phone for awhile. About 5 years worth of iOS updates, no bloatware, and a better commitment to privacy. However, the price tag is very difficult to swallow. I only got my XS Max on a $700 off BOGO carrier promo. Not everyone has access to carrier promos and have to pay the full premium to enjoy a XS or XS Max. I don’t think we can expect bleeding edge specs and features just thrown in to justify rising costs with respect to the TouchID devices of yesteryear. Apple’s competition have similar specs at premium prices. For instance, both the Google Pixel 3 and Galaxy S9 have the same quantity of RAM as the XS. The iPhone XS 1125p display is a higher resolution display than the Pixel 3. Mind that the Pixel 3 and S9 don’t have the same software support and hardware support Apple gives. Plus the A12 professor is better than a Snapdragon 845. Some Android OEMs outmatch Apple in features and specs. The OnePlus 6T and Pocophone have some better specs (like more RAM), but at the cost of less privacy and brand reliability. Xiaomi will beat Apple to a foldable display, but is it worth the risk to adopt new tech and suffer QC concerns if not implemented properly, With that all said, what are your realistic expectations for a $1000 iPhone? I think that it’s hard to innovate in a mature market. However, I don’t think Apple can skate by anymore because new life should be breathed into the iPhone line. Android has so many software and hardware features that can benefit iOS users.