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Because no other new iPads till next year sometime. This was the iOS event.
October will be Mac focused.

Dude, we already know about a ton of iPad models that were submitted to an Asian regulatory agency. There are gonna be new iPads Pro this year. However the entry level iPad is still rocking an A10 chip, do you really think they wanna announce an A10 iPad in the same keynote as the new iPads Pro with A13X chips?
 
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