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What do you think of the new Pepsi logo?
- Thread starter dilbert4life
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Heh. As if. These things take ages... and go through so many stages and meetings, mockups, focus groups on branding etc.
Personally, I don't think it's too bad, considering that the brief was probably about retaining the identifiable look and being able to vary it for different products. As with all these things, we hate it now... and within a year or two, it'll become accepted until the next time around when we'll all complain that the old one was much better. Also, until you see it used across an entire range of marketing materials, it's difficult to judge its effectiveness.
What was wrong with the old one? Looks old-fashioned and flat, especially for kids these days, the prime target new audience for soda, capture them early. Habitual buyers of Pepsi will keep buying it anyway.
Oh, I hear ya! You can tell who's not in the advertising business.
People don't realize how hellish it is just to do something this minor. However, I do not think this logo was the way to go. I'd have rather seen them keep the shape and add some sort of dimension to it, sort of like what Apple has done over the years. The shape of the Pepsi logo was definitely iconic. And the new packaging is simply dreadful.
At least it doesn't look like the korean air logo anymore! that always used to confuse me at air ports!
It must be a night mare to use controversial logos with global companies!
its like the london 2012 all over again! but im quite warming to that one now.
It must be a night mare to use controversial logos with global companies!
its like the london 2012 all over again! but im quite warming to that one now.
The new logo and can design sucks. The old logo was timeless, and this new one is just a attempt at something trendy, the can design will be out of style in 5 years or less. The sans serif thing is already looking dated. Disgusting.
i much prefer the new logo and more simplistic designs that they have. i don't like flashy things and i think simpler is better.
Sasparilla???
Were you born in the 1880's??
What do the 1880s have to do with
*Looks it up*
Oh, so that's what "root beer" is. I never knew.
To actually be on topic: the new cans look like cheap knock-offs.
Any marketing department that thinks that going from Mountain Dew to MtnDew is going to "capture the youth market" is in need of a good thrashing and firing. I can see these logos and designs being thrown about as potential ideas or starting points in meetings, but what asinine people approved this crap?
irmongoose
irmongoose
I got my first butt-crack logo Pepsid Cola today. The logo is even uglier in person.
I felt violated.
I felt violated.
The what? The Ninentod Wii? WTF? Who is going to buy a console called a Wii?
No such thing as bad publicity, remember
I thought "Wii" was a great idea. It's very positive like, "whee!" I think it's brilliant.
4th from the right. Classic, Coke-like, contemporary. I prefer Pepsi, and even for me it will always be 'Coke-like'...
All Pepsis will be Coke-"like," because Pepsi is quite literally simply a worse-tasting knockoff of Coca-cola that is only popular because of the merger with Frito-lay
Perhaps I'm a bit biased, though...
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The new look is modern, minimalistic, and clean.... That being said, I hate it. They've taken it to far and the end result is far to generic looking. In my opinion, they've needlessly diluted the brand in a misguided attempt to drastically modernize their image.
