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What do you think of the new Pepsi logo?

What do you think of the new Pepsi logo

  • Love it

    Votes: 16 6.1%

  • Its Ok

    Votes: 38 14.4%

  • Indifferent

    Votes: 35 13.3%

  • Its quite bad

    Votes: 70 26.5%

  • Hate it

    Votes: 89 33.7%

  • What's pepsi

    Votes: 16 6.1%
  • Total voters
    264
I was at Woodmans the other day (it's a grocery store here in Illinois) and I got to see the new cans/logo in person. I must say it looks pretty cool. When I saw the pictures here, I was like... ewwwwww. But in person they look pretty damn awesome. I almost bought a 24 pack but then I realized the can changed, not the actual beverage. So I chose to buy some coke. :D:D:D
 
why would they change their logo? They had a universally known brad, now it looks like a pepsi knock off brand's logo.
 
Blue Velvet said:
Heh. As if. These things take ages... and go through so many stages and meetings, mockups, focus groups on branding etc.

Personally, I don't think it's too bad, considering that the brief was probably about retaining the identifiable look and being able to vary it for different products. As with all these things, we hate it now... and within a year or two, it'll become accepted until the next time around when we'll all complain that the old one was much better. Also, until you see it used across an entire range of marketing materials, it's difficult to judge its effectiveness.

What was wrong with the old one? Looks old-fashioned and flat, especially for kids these days, the prime target new audience for soda, capture them early. Habitual buyers of Pepsi will keep buying it anyway.
Click to expand...
I'm with you. It took me off-guard when I saw it at the store the other day (that was the first time I encountered it), and it'll take some getting used to, but it's not bad. I'm sure we'll all get used to it in time.

attachment.php

That said, you know what it reminds me of? Someone took the old logo (right), and said...

> Select logo.
> Lock layer.
> Filter > Liquify
> Select Push Left tool, radius = 200, brush pressure = 55.
> Drag across logo.
> Save.
 
I bought a bottle of Diet Pepsi the other day thinking it was Pepsi One. The new logo is ***** horrible! You don't mess with perfection. :mad:
 
irmongoose said:
Any marketing department that thinks that going from Mountain Dew to MtnDew is going to "capture the youth market" is in need of a good thrashing and firing. I can see these logos and designs being thrown about as potential ideas or starting points in meetings, but what asinine people approved this crap? :rolleyes:


irmongoose
Click to expand...

But... all the cool kids spell it as "Mtn"! Of it's on a soda bottle it must be true! :p

Is it me or is Apple one of the few companies that actually understands "cool"?
 
ZiggyPastorius said:
All Pepsis will be Coke-"like," because Pepsi is quite literally simply a worse-tasting knockoff of Coca-cola that is only popular because of the merger with Frito-lay ;)

Perhaps I'm a bit biased, though...

attachment.php
Click to expand...

RC Cola may actually be worse but you're not wrong either way... ;)

Coca Cola = Nectar of the Gods!!
 
attachment.php

I don't drink either Pepsi or Coke but re: the new logo, what we have here are two very nice shapes interacting in a circle. It's much more liquid and yes, the old design looks dated now. People always hate it when you change an established logo - we become so attached to our products, no matter how insignificant (and let's face it, brown, sugary water is pretty insignificant) and don't like to see them messed about with.
 
Thomas Veil said:
attachment.php

That said, you know what it reminds me of? Someone took the old logo (right), and said...

> Select logo.
> Lock layer.
> Filter > Liquify
> Select Push Left tool, radius = 200, brush pressure = 55.
> Drag across logo.
> Save.
Click to expand...

Did you actually go through those steps? Because if so, you are pretty much the coolest person I know. You should email that to Pepsi, and say "Hey, I could have made your logo for $10 and a free case of MTNDEW." lol :apple:
 
pachyderm said:
RC Cola may actually be worse but you're not wrong either way... ;)

Coca Cola = Nectar of the Gods!!
Click to expand...

Manna from heaven! I don't drink pop all that much, but it's called 'Rum & Coke' for a reason. Rum & Pepsi? Blech.
 
Looks like crap, but I guess it is consistent with the product. :p The term "liquid diabetes" was previously used to describe pop, I couldn't agree more, horrible stuff for your body. Anyway, I at least found the old logo aesthetically pleasing, this one just looks skewed and awkward - thumbs down for me. :cool:
 
Not a big fan of new logo or how Mountain Dew is get a txting shorthand MTNDEW.

Though for whatever reason the new logo keeps reminding of the NOAA logo.


When it is all said and done this will definitely be an interesting marketing case study. Probably along the same lines as Crystal Pepsi.
 

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  • NOAA%20color.jpg
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~Shard~ said:
Looks like crap, but I guess it is consistent with the product. :p The term "liquid diabetes" was previously used to describe pop, I couldn't agree more, horrible stuff for your body. Anyway, I at least found the old logo aesthetically pleasing, this one just looks skewed and awkward - thumbs down for me. :cool:
Click to expand...

I'm with you. I drink maybe a Diet Coke once every couple months. It's been over a year since I've had a regular Coke. I never really drank Pepsi.
 
Looking at that 'new' Sierra Mist can I had to double take and make sure I still had my glasses on. Man thats blurry. It looks more blurry than mist to me.

I like the 'e' in pepsi. It's got the slight wavey look like the old logo.
 
20081218-mdq4gjr6xypuucifa245pqctk2.png


I took a stab at it a long time ago and created my own logo. Pepsi is one of my favourite companies, and they don't deserve something that horrible...

I like Pepsi much more than Coke, I think Coke is too sweet and acidic.
 
dilbert4life said:
Did you actually go through those steps? Because if so, you are pretty much the coolest person I know.
Click to expand...
No, it really wasn't worth it to me to put in that much effort. :D Though I did open Photoshop to see the different ways the Liquify brushes warp things. But specifics like the brush radius and pressure are just guesses.

You're welcome to try it, though, if you like. ;)
 
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