I have mentioned it to my friends, some of who are Droid fans and some who are iPhone people, and none are really interested in buying, mostly due to the price point, and the fact that watches and fitness bands just don't interest them.
3) I personally like the look of this, and I am very impressed with the band design. The Milanese band nailed it for me. When I did wear a watch, I wore a Skagen with a similar band, and it is very comfortable.
I think that nails the question of is the milanese band for men. Clearly it can be worn by both men and women.