You're already backtracking. You clearly said it was the best upgrade ever. Now it's the biggest upgrade in 2 generations. lol
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What If There Is No 7S?
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You're already backtracking. You clearly said it was the best upgrade ever. Now it's the biggest upgrade in 2 generations. lol
No. It’s a matter of comprehension.
Getting a 70% performance boost in 2015 is HUGE.
Getting a 150% performance boost in 2011 is NOT.
There were bigger jumps before. But that time mobile arch wasn’t as mature. Doing that in 2015 is HUGE.
So for all practical purposes it is the best upgrade ever.
For example:
A 25% sale on an iPad Pro 10.5 is a BIG sale. But a 30% off on Tommy jeans is a small sale.
I don’t know whether you’ll be able to grasp such a concept though.
Getting a 70% performance boost in 2015 is HUGE.
Getting a 150% performance boost in 2011 is NOT.
There were bigger jumps before. But that time mobile arch wasn’t as mature. Doing that in 2015 is HUGE.
So for all practical purposes it is the best upgrade ever.
For example:
A 25% sale on an iPad Pro 10.5 is a BIG sale. But a 30% off on Tommy jeans is a small sale.
I don’t know whether you’ll be able to grasp such a concept though.
You can quote figures all you like, the real world difference in performance between the 6 & 6S wasn't exactly mind blowing.
I don't think that's fair, between the ram and the processor it was a pretty big upgrade, especially for multitasking. The 6 (and especially the 6+) was always a little underpowered for the screen size. The iPhone 4 was the same - fantastic retina screen yes, but it wasn't till the dual core processor in the 4S that things really came together - the 4 got old (and unsupported) fast.
Seriously? There will be a 7S, 7S Plus, and a 7S Pro (aka iPhone 8).
What purpose does the 7s Plus serve in your scheme? It wouldn't have a market. The new model has all of its features.
A rose by any other name...
Let's look at it a different way. Apple once introduced a single new model in the fall. Then a couple of year back, they started introducing two - standard and Plus. What's to prevent them from introducing three: standard, standard plus-sized, and premium?
Debating this question based on supposed names/numbers seems pointless to me. Don't let arbitrary labels get in the way of logic. The logic of the premium model to me is that Apple sees an opportunity to pull more money from those who can afford a relatively limited edition premium/advanced tech model, while leaving their normal pricing tiers intact below it. The 10th anniversary seems a great excuse for launching premium as a new category.
Separate debate: What names make the most sense to you?
I'd go with iPhone 7s, iPhone 7s Plus (the evolutionary, normally-priced new models) and iPhone Pro. (Waiting for the inevitable, "I'm a professional, and that phone is definitely not powerful enough for my needs!!!"). By distinguishing the premium as a separate product outside of the standard numbering scheme it allows Apple to move just selected "premium" features into the following year's standard editions, rather than automatically delivering all those features at a much lower price.
So, the full product range becomes:
iPhone SE, iPhone (last year's model), iPhone Plus (last year's model) iPhone (current model), iPhone Plus (current model), iPhone Pro (or Super, XE, Premium, AT/Advanced Technology...).
Let's look at it a different way. Apple once introduced a single new model in the fall. Then a couple of year back, they started introducing two - standard and Plus. What's to prevent them from introducing three: standard, standard plus-sized, and premium?
Debating this question based on supposed names/numbers seems pointless to me. Don't let arbitrary labels get in the way of logic. The logic of the premium model to me is that Apple sees an opportunity to pull more money from those who can afford a relatively limited edition premium/advanced tech model, while leaving their normal pricing tiers intact below it. The 10th anniversary seems a great excuse for launching premium as a new category.
Separate debate: What names make the most sense to you?
I'd go with iPhone 7s, iPhone 7s Plus (the evolutionary, normally-priced new models) and iPhone Pro. (Waiting for the inevitable, "I'm a professional, and that phone is definitely not powerful enough for my needs!!!"). By distinguishing the premium as a separate product outside of the standard numbering scheme it allows Apple to move just selected "premium" features into the following year's standard editions, rather than automatically delivering all those features at a much lower price.
So, the full product range becomes:
iPhone SE, iPhone (last year's model), iPhone Plus (last year's model) iPhone (current model), iPhone Plus (current model), iPhone Pro (or Super, XE, Premium, AT/Advanced Technology...).
What market did the 6S Plus serve? It had all the features of the 6 Plus.
Were you surprised Apple didn't axe the original 6 family when they launched the 6S?
The 6S Plus launched as an incremental upgrade to the 6 Plus. It didn't launch alongside another completely new model that incorporated all of the features it had as a selling point over the standard 6S.
The point I was making is that Apple would be pretty daft to waste millions in designing and producing a 7S Plus when its potential market share will be dramatically reduced by the mere existence of the new OLED model.
Google iPhone 7s. There is virtually no evidence at all to suggest they're going to exist. It's just a long-held assumption that they will.
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Apple's most recent ASP for the iPhone is $606. A year ago, it was $595. That's a 2% increase. The OLED iPhone is expected to top $900.
You can't expect the mere existence of the OLED model means a 7S Plus would be treated like a brown banana. The OLED iPhone is expected to have a big jump in price. Are the vast majority of consumers ready for a 30% increase in price? ASP data certainly says no.
$769 7S+
$999 OLED
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The most reliable Apple analyst in the world wrote several times there would be 7S and 7S Plus.
He's the same guy that told us the resolution of OLED iPhone half a year ago. He said there would be no Touch ID more than a month ago.
The 32GB iPhone 7 Plus in the UK is £719 as it is. That's $938. And it reaches £919 - $1199 - for the top tier.
Respected analysts have said, months ago, that a 7s is expected - but absolutely nothing has been discussed about its potential features, no component leaks, no idea whatsoever of what improvement it will deliver over the 7 - a mere five weeks from its supposed launch. Yet nobody seems to notice this. Why? Because there's no interest in it and no demand for it. The only justification anybody has for a 7s is "it's for the people who can't afford an iPhone 8" - yet reports of the iPhone 8 being vastly more expensive are pure speculation. That's not to say it won't be more expensive - Apple will push the price as high as they dare. People will pay it a) because they're bought into the Apple ecosystem, b) because Apple will make sure the cheaper alternative is just too much of a compromise - last years tired iPhone 7.
I stand fully by my original comments re: the Plus line. It simply doesn't have a target audience alongside the new OLED model. I don't suggest it will left a brown banana - what i'm saying is, I don't expect either the 7 or the 7 Plus to have an S model.
You could also ask what purpose the 5c had alongside the 5s.
Presumably, the 7s Plus will be less expensive, and have a larger usable screen size than the "8".
Also, if rumours are true, the "8" might not have TouchID. Combining all these factors (if they turn out to be true), I, for one, will have to think about which I choose whereas I used to assume that it was a no-brainer.
That would cause a huge shockwave through the supply chain. It would have been heard loud and clear through quarterly earnings reports.
Companies such as JDI and Sharp rely up to 50% of their revenue on Apple LCD orders. Apple ships 40-50 million phones per quarter.
Skipping 7S or 7S Plus means a huge focus on the OLED iPhone. The executives at JDI and Sharp have a fiduciary duty to sound the alarm for investors regarding 2H'17 revenue. We would have heard something a long time ago. The news related to the lack of a 7S would be far louder than the calm we're experiencing.
If that's the case the rumour about its £1000 price tag needs to be false. A lot of people consider the cost when purchasing and as nice as the iPhone is, £400 more is potentially alienating a big chunk of their market.
I think we won't see any iPhone 7S this year, and it make a lot of sense since we don't saw any leaks about it.
According to ET News, Samsung will only be producing OLED panels for iPhones at its A3 production line. The rumor states that if Samsung is working at full capacity, it will be able to produce around 124 million 6-inch panels and 130 million 5.8-inch screens in a single year. The 5.8-inch version will be for the iPhone 8 but which model will the 6-inch version go to? I think there's a high probability we'll see two iPhone 8 models this year.
According to ET News, Samsung will only be producing OLED panels for iPhones at its A3 production line. The rumor states that if Samsung is working at full capacity, it will be able to produce around 124 million 6-inch panels and 130 million 5.8-inch screens in a single year. The 5.8-inch version will be for the iPhone 8 but which model will the 6-inch version go to? I think there's a high probability we'll see two iPhone 8 models this year.
I wouldn't say the rumour is false, but I do believe the rumour is based on the pricing for the highest tier. If there are three storage options, I'd predict they'd come in at £769, £869 and £969.
£769 is a big jump from the current entry price, but it's a jump I can see Apple risking.
If I remember correctly, the iPhone 5c replaced the iPhone 5 at the launch of the 5S, rather than the usual pattern of the old model dropping down a price tier.
From Apple's point of view, I imagine it had two purposes:
- deliver the long-rumoured cheap iPhone that everybody was banging on about back then.
- reduce the production cost of the secondary, last-year model by using plastic casing.
In the end, it's price was embarrassingly high and so it didn't sell. The price gap was insignificant enough that there wasn't a good reason to choose it over a 5s.
Fair enough, but I think I still addressed some reasons why there is a market for a 7s Plus even alongside the "8".
It appears you didn't Google it yourself, because if you had, this was posted recently:
https://9to5mac.com/2017/08/05/iphone-7s-dummy-unit-glass-back/
https://forums.macrumors.com/threads/iphone-7s-back-casing-leaks.2060206/
Actually it's possible that there will be more, 3D facial recognition and while facial recognition itself may of been done before it's possible that Apple will have worked on something ground breaking (think Touch ID AFTER finger print readers were already in some devices). Then there is the camera itself, there has been reference in the leak of the HomePod firmware that the camera will be able to adjust itself to specific scenes. The iPhone 8 (or whatever they end up calling it) is going to be the biggest update to the iPhone in a while (probably since the original iPhone) so don't underestimate it in the slightest.
https://techcrunch.com/2017/08/03/t...just-your-camera-settings-based-on-the-scene/
https://techcrunch.com/2017/07/31/homepod-firmware-reveals-iphone-8-design-and-facial-recognition/
https://www.macrumors.com/2017/08/03/iphone-8-4k-60fps-video-front-back-camera/
Are you referring to Ming Kuo? Kuo is the most accurate, but he also misses out on a bit of info as expected because there are controlled leaks, sources saying different stuff, etc. But the rumors are consistent about a few things: no under the sensor Touch ID, OLED will be used, no full QHD resolution, at least 3GB RAM for the dual camera approach, FaceID, wireless charging, A11 chip.
I wouldn't be surprised if the iPhone 8 has a higher clock speed A11 processor or an A11X processor just to differentiate itself from the 7S/7S+. Those two phones eat would be iPhone 8 sales because of price that's for sure. However, Apple's brand is so strong that people will pay the premiums and happily do so. I know friends and family that are Apple everything. I have the entire ecosystem myself, but that's because I chose to leave PC and Android. An iPad is the best tablet by sheer dominance and consistency. Android tablets went from available to nonexistent.
Ming-Chi Kuo's predictions are laser sharp compared everyone else. He doesn't beat around the bush with ambiguous predictions.
Kuo listed his 10 predictions for the 2017 iPhones. Some of the items on his list he mentioned months ago. I'm looking forward to scoring his predictions but I have no doubt he will score very well.
(1) Apple will roll out three iPhone models in 2H17, including an all-new design 5.2” (or 5.8” depending on the definition of screen size in use) OLED iPhone & LCD models including 4.7” & 5.5” (front form factor deisgn similar to current ones).
(2) OLED iPhone will adopt full-screen design, with the highest screen-to-body ratio of any smartphone currently available worldwide (thanks to a notch display design); the OLED model will also come with a virtual Home button, though the button will not support fingerprint recognition. "We predict the OLED model won’t support fingerprint recognition, reasons being: (1) the full-screen design doesn’t work with existing capacitive fingerprint recognition, and (2) the scan-through ability of the under-display fingerprint solution still has technical challenges, including: (i) requirement for a more complex panel pixel design; (ii) disappointing scan-through of OLED panel despite it being thinner than LCD panel; and (iii) weakened scan-through performance due to overlayered panel module. As the new OLED iPhone won’t support under-display fingerprint recognition, we now do not expect production ramp-up will be delayed again (we previously projected the ramp-up would be postponed to late October or later)."
(3) OLED iPhone will support 3D sensing for facial recognition & improved selfie quality.
(4) OLED iPhone & 5.5” LCD iPhone will both come with DRAM capacity of 3GB (for dual-camera requirements), while 4.7” version will only use 2GB DRAM (for only single camera).
(5) Three new models will all come with 64GB and 256GB storage options.
(6) All three new models will have a Lightning port; however, there will be an embedded USB-C power delivery IC for higher charging efficiency.
(7) The output power of the receiver & speaker of OLED iPhone will be more consistent to create better stereo effects.
(8) To maintain its boutique image, we think the OLED version will offer fewer options for casing colors than LCD iPhone models.
(9) We predict October-November & August-September as production ramp-up schedules of OLED iPhone & LCD iPhone, respectively. "For optimized promotional effect, we think Apple may unveil the three models simultaneously in September, though the launch date of the OLED version may trail that of LCD models, and supply tightness may not improve before 1H18."
(10) We forecast shipments of the three new models in 2017F will be 80-85mn units, with an equal split between OLED & LCD versions.
(2) OLED iPhone will adopt full-screen design, with the highest screen-to-body ratio of any smartphone currently available worldwide (thanks to a notch display design); the OLED model will also come with a virtual Home button, though the button will not support fingerprint recognition. "We predict the OLED model won’t support fingerprint recognition, reasons being: (1) the full-screen design doesn’t work with existing capacitive fingerprint recognition, and (2) the scan-through ability of the under-display fingerprint solution still has technical challenges, including: (i) requirement for a more complex panel pixel design; (ii) disappointing scan-through of OLED panel despite it being thinner than LCD panel; and (iii) weakened scan-through performance due to overlayered panel module. As the new OLED iPhone won’t support under-display fingerprint recognition, we now do not expect production ramp-up will be delayed again (we previously projected the ramp-up would be postponed to late October or later)."
(3) OLED iPhone will support 3D sensing for facial recognition & improved selfie quality.
(4) OLED iPhone & 5.5” LCD iPhone will both come with DRAM capacity of 3GB (for dual-camera requirements), while 4.7” version will only use 2GB DRAM (for only single camera).
(5) Three new models will all come with 64GB and 256GB storage options.
(6) All three new models will have a Lightning port; however, there will be an embedded USB-C power delivery IC for higher charging efficiency.
(7) The output power of the receiver & speaker of OLED iPhone will be more consistent to create better stereo effects.
(8) To maintain its boutique image, we think the OLED version will offer fewer options for casing colors than LCD iPhone models.
(9) We predict October-November & August-September as production ramp-up schedules of OLED iPhone & LCD iPhone, respectively. "For optimized promotional effect, we think Apple may unveil the three models simultaneously in September, though the launch date of the OLED version may trail that of LCD models, and supply tightness may not improve before 1H18."
(10) We forecast shipments of the three new models in 2017F will be 80-85mn units, with an equal split between OLED & LCD versions.
https://www.streetinsider.com/Analyst+Comments/KGIs+Kuo+Lists+10+Predictions+for+the+New+Apple+(AAPL)+iPhone/13065605.html
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Those seem like realistic predictions, however, he could be wrong if they just make 2 models, a low end 7S and then an iPhone OLED model. They can make 4 models including a new SE. Time will tell.
It'd have been pretty hard to find that article at the time I posted the message you quoted considering it hadn't been published yet.
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There are undoubtedly people who would buy it - I just don't see the numbers being significant enough.
In the end it's all rumours and speculation and I'm just as likely to be wrong as the next forum member.