Thats not how companies like apple work. They won't artificially bump the price to deter consumers from buying their best product. Supply and demand works in markplaces as a whole, not when a company is the entire marketplace. They will have had the price decided for a long time now and it won't be anything to do with the scarcity of OLED panels.
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What If There Is No 7S?
- Thread starter nviz22
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Thats not how companies like apple work. They won't artificially bump the price to deter consumers from buying their best product. Supply and demand works in markplaces as a whole, not when a company is the entire marketplace. They will have had the price decided for a long time now and it won't be anything to do with the scarcity of OLED panels.
There's a shortage of OLED panels. I think apples plan a was to have a new redesign at the same price points that we had before. I think everyone wants this. But because they can't make them enough, they're making a 7s to alleviate demand. Apple could have made the OLED model at the same price points, but that would leave many customers disappointed, not enough supply to meet demand. If apple was going to sell the 8 at the same price points as today, why would there be a 7s?
I agree, but since iPhone 8 is a bit more expensive to manufacture than the cheaper models, there was no way the 8 was going to sell at the same price.
The iphone 7 32GB takes $225 to build, Apple sells it at $649.
Apple has a very high profit margin, that's how they do things
http://time.com/money/4508221/iphone-7-mark-up-profit-margins/
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Because they can make them cheaply compared to the 8 and make a lot of money on them. The 8 will certainly be priced at least as high as the 7S+ would have been which is still a lot of money and plenty of people don't want a phone that expensive. They were never going to bin a cheaper model of iphone and leave themselves with just the SE and 8 at massively different price points.
I'm not suggesting that they were going to price the 8 at the price of the normal 7S but if its £750/800 instead of £719 of the 7S+ thats ok.
I think that if we saw something like:
7S - £550
7S+ - £650
8 - £800
I would be pretty happy. Thats basically saying:
7S - we have improved it in plenty of ways but ultimately its the same screen and design from 3 years ago.
7S+ - same as above
8 - we have innovated in a lot of areas and the price reflects that.
The 7 plus 256 gb costs $969 which is basically $1000. This phone has no OLED, no wireless charging, thick bezels, etc. Why would a new phone with more advanced features cost the same? The "8" will at least be a $1000+ phone.
http://www.businessinsider.com/foxconn-executive-iphone-8-wont-be-cheap-2017-8
But that's the point. You can't alleviate demand for a redesigned, flagship iPhone by offering up an inferior alternative. Once Apple have splashed the iPhone 8 over the stage and created the usual marketing buzz around its features, that's what the majority of the user base see as the new iPhone. Consumers are not stupid and they will not pay a premium price for a third rehash of the iPhone 6. Especially not with a flashy new model in front of them.
And who's going to be disappointed? You seem to be confusing the ability to meet launch week demand (which Apple have never managed yet) and the ability to meet overall longer term demand. The vast majority of future iPhone 8 users will not be looking to buy the thing when it launches and even if they do, they're unlikely to have a problem waiting a few weeks to take delivery of it.
What relevance does that have to anything...
I can buy an iphone 7+ for £719 or I can buy one for £919 with 256gb. Thats £200 entirely on storage. Nothing else. Just strorage. The 7+ is £719, end of story. If you think the iphone 8 is going to come with 256gb as its base/only storage then it will probably cost $1000 plus but its much more likely it will come with 64gb and a much lower price tag as a result.
Every year the new iphone has more advanced features than the previous year so why doesn't every year bump up the cost a lot? The iPhone 8 is not a revolutionary phone compared to the competition and apple have been milking the 6 for 3 years now. They will have made a huge amount on the 6 and that amount will only have grown for the 6S and 7.
Those 40 million 7s and 20 million 7s plus units are going to be a fail then
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But this is not just an iterative update, as the past few cycles. This is a redesign!
They could sell it for £600 and still make money on the handset. The parts and assembly won't be that expensive vs the retail price.
My main point is that having flogged a dead horse in the design for the 6 (for four generations of iphones) they can put some of those huge savings towards the cost of the new redesign. They also redesigned the 5S to make the 6 and didn't throw another £300 on retail price. There is no reason for them to do that for this redesign. Its well overdue and they most certainly shouldn't be charging us a premium because they haven't changed the phone design in a long time.
Nothing about the new iPhone will justify a large price increase.
I don't think the compromise is that enormous when potentially the iPhone 8 could be £400 more expensive. The consumer is paying the same as previous releases and getting a brand new, newly released iPhone. The fact it doesn't have an OLED screen and a different form of fingerprint reader is absorbed by the fact the alternative is considerably more expensive. To me it would still be a new phone and a big improvement to the device I currently own. I'm not excited enough about an iPhone 8 to pay a third of a months salary buying it. I'll buy one or the other when they are cheaper next year as my 6S is still an excellent fast phone.
I certainly wouldn't buy it either if it was £400 more than an iPhone 7 Plus. That's something else I've been saying for months - I don't expect there will be a enormous jump in price. An increase, yes, but based on what we think is known about the iPhone 8 there's nothing that jumps far enough ahead of the Android flagships to justify topping them in price by anything much more than the current premium Apple commands.
If you want to see how much people are excited for the iPhone 7S there is a poll on 9to5mac asking what people are most excited to see this year.
iphone 8 - 58%
homepod - 10%
apple watch series 3 - 10%
4k apple tv - 7%
iMac pro - 5%
iphone 7s - 3%
No one wants another iphone 6 derivative. No one really wanted the 7 let alone another version of the 6 in the 7S. People are more excited about every other product apple are releasing than one of their new iphones. When has this ever happened before with a new iphone. Its always the product people are excited for every year. The demand for the 8 shows that.
iphone 8 - 58%
homepod - 10%
apple watch series 3 - 10%
4k apple tv - 7%
iMac pro - 5%
iphone 7s - 3%
No one wants another iphone 6 derivative. No one really wanted the 7 let alone another version of the 6 in the 7S. People are more excited about every other product apple are releasing than one of their new iphones. When has this ever happened before with a new iphone. Its always the product people are excited for every year. The demand for the 8 shows that.
True and completely agree.
But don't forget that websites such as this and 9to5mac are frequented by Apple enthusiasts. There will naturally be a strong bias towards the iPhone 8.
In the longer term, it's not just about how many units shift on launch day and a 7s would undoubtedly sell across the coming year if it actually was significantly cheaper. However, Apple doesn't need to waste time, money and effort on producing a 7s to garner those sales. The 7s target audience (those who don't care about the big flashy features and just want an iPhone that works at a price they're used to paying) would also buy the existing 7 if it was still on sale.
I don't think you are giving the average consumer enough credit. Samsung are massive these days and advertise quite a lot and apple will be pushing their latest and greatest iPhone 8 massively. The average consumer will have seen the S8 and Note and probably know people with them. The iphone 8 looks like a direct response to the S8 especially to the layman so when they go to buy a new iphone and are told "you can have the same phone as you bought 3 years ago but its a bit faster with a better camera for £600 then will probably be a little surprised". Don't forget that when the iPhone 6 came out it was probably not any slower than the current 7 or 7S will be. Its only the slowdown over time with the OS getting more complex that has made it slow in comparison so in their eyes it won't be much of an upgrade.
This is the sort of thing that can erode a brands value in peoples eyes. The sort of people who don't care about having the best iPhone or one that is actually not taking the piss with how behind it is probably don't care that much about having the latest iPhone and might go for a cheap 7.
Oh and Samsung will rip the **** out of apple if they release another version of the iPhone 6 at the normal price. Lets be honest, the 7S will look every bit as old as it is design and screen wise when you compare it to the S8 and Note. Even worse is that it will be sitting next to the lovely iPhone 8 which shows what apple can and has done in its latest phone.
I honestly think that releasing the 7S/+ at the normal price points and the 8 at a large premium would be a bigger mistake than just releasing the 7S/+ on its own.
Completely with you on that. And the the complete silence and lack of anything other than pure speculation about the supposed 7s is one of the things leading me to believe we're heading straight for a single product launch.
I think that we are pretty sure there will be 7S/+ and the 8 under whatever names they end up with. The 8 isn't going to be cheaper than the current plus models i'm almost certain. If thats true then if you released a single phone (the 8) then you would only have the 8, 7/+ and the SE. It makes sense for them to update the 7 to the 7S, drop the price a bit and put the 8 at a similar price to the plus models traditional price.
What leaks? As far as I can tell, there are only leaks about the Iphone 8.
Then there are unsubstantiated rumors of the suppose existence of an 7S Iphone.
At least from my understanding...
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Sure but then why release a brand new IPhone 7S?
If its purpose is to “gobble up sales of people who expect to spend the standard amount on a new phone”, then Apple could simply use the IPhone 7 for that purpose can’t they?
Or instead of releasing a 7S Iphone (which would basically be the third iteneration of the IPhone 6)
Release another IPhone SE...
As someone else already stated...
As I already stated...
Yeah, willmtaylor is right, you won't see any leaks because there is so little to show. They are not going to change much at all for the 7S because there is no point putting a load of R&D into a design they are going to either discontinue or leave behind as a cheap entry level iPhone.
It kind of makes sense for apple to have 4 models.
SE
7S
7S+
8
All at different prices. The only thing I think apple will be doing is making sure that the 8 is not prohibitively expensive as they would be shooting themselves in the foot.
It kind of makes sense for apple to have 4 models.
SE
7S
7S+
8
All at different prices. The only thing I think apple will be doing is making sure that the 8 is not prohibitively expensive as they would be shooting themselves in the foot.
Thank you for the new information.
But then again there are clear design changes between the case of the Iphone 7 and this supposedly 7S dummy, namely the glass back and the camera.
Therefor this can be the 7S as much as this can be just another version of IPhone 8.
The Iphone 8, would be this form factor, 8+ the same but bigger and “8X” (top of the line IPhone 8 with oled screen, AR driven and practically no bessels).
You could argue It makes no difference what you call It but since the title of this thread is “What if there is no 7S?” i would say there is a difference indeed.
Besides, as the article you linked stated, “we still don’t know what this Iphone is going to be called”.
Point being made, there is no proof or leak that says Apple is going to release an IPhone 7S.
The only evidences point to Apple releasing 3 different IPhones in September and that’s it.
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Ok.... let’s see an INTERAL pic of the new wireless charging unit, housed in a glass backed iPhone 6/6S/7 style unit.
LOL Would you like a glass of rooom temperature sake or a bowl of only blue & green M&M’s with that, your highness?
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And unless Tim Cook is holding the internal schematic of the 7S on live TV in front of Steve's Palo Alto home, it's a fake. The Foxconn CEO had better be there to verify the leak as well.