A friend at work used to name his external drives after bits of sports chatter he had heard that day on the radio in his cube. So he had drives with names like DubiousCall and GimpySlide... The guy next to him did all names from the Godfather movies, like Corleone, Appolonia, Clemenza.
My drives at work were boring, just names like Work2, BetaSetup. I still don't put fancy names on my firewire or USB drives, just on iPods.
One of my pods is named RedCabbage... a blue 2G nano with a red skin on it so it looks reddish-purple, like a real red cabbage does.