16GB Air for me. It's really a matter of being willing to manage memory utilization in return for a great good deal. After gift card, the 16GB iPad Air was $379 at Target! To get a 32GB Air was $120 more ($599 - $100 gift card). An extra $120 wasn't worth it for me, I'd rather keep an eye on my memory usage. I don't watch movies/etc on my iPad, nor do I play games. It's a productivity device for me. If the price differential were more reasonable, I would certainly have liked to get more storage. But not for +$120.