Apple's Business Strategy
No one buys a Mac or iOS device because of how well they work with productivity apps. Apple is primarily a hardware company, and anything they do is geared toward selling more Apple products. Do they want people to have a good experience using productivity apps on an Apple device? Yes. iWorks is a response to Microsoft being slow with Office updates. Microsoft got the message, and responded. Is Apple going to go out of it's way to create and maintain a productivity application when Microsoft is now producing one good enough for 90% or more of their customers? No. The ROI is not worth it.
They are indeed a hardware company selling products. But as you may have noticed they are promoting the iPad 'pro' as a full productivity device replacing your laptop...and that is is not.
the number crunching businesses still use Excel and apple cannot handle it, so it is not a replacement. so it's not sad to use a 5 year old pc. I have experienced it more than enough that companies with revenues of 250k to more than 1 billion € work with Excel. It's far from uncommon.
I buy my mac and iOS because I love to work with it, and try to find a solution for every problem, so so don't generalize with 'no one buys a mac...'
Where do you get the idea it's good enough for 90% of the customers? any sources?
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