Apple to it's loyal customers: We know iPad sales are down, but we really love our customers. In order to keep revenue up, we are going to do something really nice for you. We will re-brand the iPad you know and love as a "pro" model, and we will charge you $100.00 more because we really need to stay profitable, and we need growth at all costs. Well not at all costs, just at about $100 cost. We understand our customers care more about our stock value than what they have to pay for our products as consumers, so we consider this a win/win! You get to own a "pro" iPad, and we get billions of dollars. If only we could solve the woes of the Middle East with a $100 price increase for iPhone 7... But we have a plan, you can buy our iPad pencil for another $100 and boom! World peace!!! Ask not what Apple can do for you, but ask what you can do for Apple. ~Tim