What to Expect at Apple's 'Let Us Loop You In' Media Event

[0928001]

you wanna bet?
you think there is no 4 iphone? or update ipad? all rumours came true in the past so this is it

I couldn't care less to make a bet with you on anything. I don't know you nor have any interest. I'm just telling you, that unless you work for Apple or are in their "inner circle" in regards to press or partner companies, you don't fully know what is going to be shown, so don't act like you do. Yeah, most rumors based on leaked parts and information turn out to be fact, but in some cases, something else could be shown. 2013 Mac Pro ring a bell?

 

[apolloa]

It starts at 5pm this evening, the USA moved the clocks forward for DST last weekend.

Cheers Olly. Didn't think about Summer Time.

Exactly my mum, except she will have to use the iPad 3 for a little longer.

I told my mum she needs an upgrade and she says no no it works fine. Well at her speed it does hehe but it is slow.

 

[kdarling]

Whatever happened to the Bingo cards for these events?

I mean, come on, Tim Cook is going to say "incredible" at least a dozen times.

That's always worth a drink or two

 

[Buxley]

Personally, I think the whole "loop" thing is a reference to new music loops to be made available in Garageband. Reznor release loops for Garageband ("Survivalism") like this back in 2007, and now since he's helped launch Apple Music, what better thing that to get more artists to license their music this way? New revenue stream for the artists (ok, record companies), and for Apple.

Just a thought, less than two hours before the announcement. Place your bets!

 

[Mac 128]

sales tanked because the market has moved on. everybody listens to music via apps on their phones and computers now, nobody carries around a separate device. Ipods were great back when we didnt have smartphones with more than 8GB of storage. I don't expect the iPod brand to survive much longer

The current iPod Touch will be around until the price of the SE drops to a comperbale range. Give it two years max.

The shuffle and nano will be around until the Watch drops into the nano range, with the shuffle being the last man standing. Depending on what Apple does with pure fitness bands, the shuffle could become an inexpensive iPod Watch.

 

[Mactendo]

You tell 'em - I am sure you could make Apple sales figures SOAR with your insight!

What's the sarcasm? Have a better idea?

 

[Chupa Chupa]

I think you meant fallible. Yes, they are only men, but combined, they form the most valuable company on earth, so are many orders of magnitude away from the failure you paint. A company can derail and fold in less than a year though poor planning, so why haven't they? You need to get over the myth that Steve Jobs was the ONLY reason Apple is a success - spend a few years reading books and watching lectures about Apple and tech giants, and less time voicing discontent in an echo chamber inhabited by primitive thinkers with consumer mindsets.

Please don't lecture me, someone you don't know, someone you the first time you tried to converse with was in this thread. You have zero knowledge about what I've read, my education, nothing. You just make wild assumptions and that my friend is true primitive thinking as you put it.

1) It's your wrong assumption that I believe Steve Jobs was the "only" reason for Apple's success. He was, however, it's chief reason. Without Jobs there is no Mac (as a product, not as a Parc Xerox experiment), No OS X, no iPod, no iTunes Music Store, iPhone, iPad, none of that. And without those concepts Apple doesn't exist today for TC to lead -- it went Chapter 7 belly up in 1997 under Gil Amelio after the Copeland project fails to emerge from vaporware status and the Mac crushes under the weight of it's rotted guts.

2) I never said Apple was failing. Again, poor assumption or reading skills on your end.

What I wrote was that Apple did not understand that there was a market for the 4" iPhone size when failed to update alongside the 4.7" and 5.5" and now must double back to correct that error. I never said or even implied that it was a fatal mistake. I said it was a mistake. End of story. You are the one trying to make a mountain out of a mole hill here.

 

[Wolfpup]

What significance does the "Let us loop you in" thing have? I mean it's "One Infinite Loop" or whatever, but other than that...

iPhone? Loop doesn't seem to mean anything.
iPad? Ditto.
Apple Watch bands...uh...well, I guess those are loops. I hope it's more interesting than new watch bands lol

 

[sofila]

If you pushed your own standby button, how come you're active?

Because I'm on split screen mode, part with Apple running (and fading), part Android (stable) and part Windows (growing)



And this little thing looks interesting. Skylake, how much RAM I want, whatever SSD I want it to have without selling a kidney for it. Just what the Mini is not.
And using Apple computers since 1994 from the very first PowerPc, I think I can help myself with Windows 10 without too many headaches.
Sorry I am out of Topic

 

[loopmein]

Please don't lecture me, someone you don't know, someone you the first time you tried to converse with was in this thread. You have zero knowledge about what I've read, my education, nothing. You just make wild assumptions and that my friend is true primitive thinking as you put it.

1) It's your wrong assumption that I believe Steve Jobs was the "only" reason for Apple's success. He was, however, it's chief reason. Without Jobs there is no Mac (as a product, not as a Parc Xerox experiment), No OS X, no iPod, no iTunes Music Store, iPhone, iPad, none of that. And without those concepts Apple doesn't exist today for TC to lead -- it went Chapter 7 belly up in 1997 under Gil Amelio after the Copeland project fails to emerge from vaporware status and the Mac crushes under the weight of it's rotted guts.

2) I never said Apple was failing. Again, poor assumption or reading skills on your end.

What I wrote was that Apple did not understand that there was a market for the 4" iPhone size when failed to update alongside the 4.7" and 5.5" and now must double back to correct that error. I never said or even implied that it was a fatal mistake. I said it was a mistake. End of story. You are the one trying to make a mountain out of a mole hill here.

Okay. Enjoy your day. I am sorry

 

[Mactendo]

- Additional health sensors to be used in conjunction with Apple Watch. Inner ear temperature is the most accurate place for a thermometer. It'll be an obvious sensor built into AirPods. EKG is also possible to be measured through your ears.
- GPS or a low powered alternative in the AirPods rather than in the Watch itself.

Sounds nice but too good to be true for current Apple.

 

[435713]

For the people who inevitably will get mad, just do this scene from rocky 4. You'll feel better.

 

[loopmein]

What significance does the "Let us loop you in" thing have? I mean it's "One Infinite Loop" or whatever, but other than that...

iPhone? Loop doesn't seem to mean anything.
iPad? Ditto.
Apple Watch bands...uh...well, I guess those are loops. I hope it's more interesting than new watch bands lol

You, as most, are attempting to analyse the "loop" aspect of the propaganda, whilst possibly not considering it to be misdirection or a clever recursive joke, known well to happen a lot in tech. Stop analysing the obvious so much, and the subtle may reveal itself
[doublepost=1458574007][/doublepost]Well I enjoy the artistic contrast of the evenly lit Apple logo against the cleverly gradient-lit backdrop drapes (I'm serious) which are always crisp enough, without going overboard as you'd expect from possible others. I like how everything just seamlessly works, even in Chinese, to create a visual spectacle that even a test pattern operative finds relaxing when under pressure from screwing up the streams

I was actually serious; the way this is all co-ordinated is SO well done, it appears transparent to us, which is the deceptive part, but I challenge any of you to pull this off AND then a subtle, humble and intelligent series of well articulated, perfectly linked descriptive speeches by funny, happy people who are also INCREDIBLE minds and engineering marvels AND THEN go back to work and design, iterate, test and release products that continue to sustain you as the leader in consumer technology AND the world's most valuable company.... AND BUILD A GIANT DONUT *AND* be able to smile without faking it.

If any of you can also do this... then why aren't you?!

If one hundredth of the people here spent one TENTH of their grumbling energy on positive, constructive projects, you too could do what Apple does.

 

[garylapointe]

They had 15min left for the event and they had nothing else to announce... enter new watch bands... seriously, why are watch bands even an announcement? it's a effin band!

It's a huge profit margin, they want people to buy them... (Think iPod socks!)

Gary

 

[Gudi]

I told my mum she needs an upgrade and she says no no it works fine. Well at her speed it does hehe but it is slow.

You realize there's something you have in common with Windows 10: Forced Upgrades.

 

[Newjackboy]

Sailed to nowhere. If it had an effect at all, it destroyed Samsung profit share, but left the Android/iOS market share split virtually unchanged. Big iPhones were a necessity to fend off competition, but so were iPad mini and iPad Pro, which doesn't mean the preferred form factor for most people didn't stay with the iPad Air size. The difference is, with not offering a small iPhone for two years in a row, Apple expressed its expectation that the small form factor was no longer relevant. The rumored iPhone SE can be seen as a shift of opinion within the company.
No I don't remember 2012, but I remember 2007 the first iPhone keynote when Steve Jobs pointed out in detail why physical keyboards are the enemies of progress ("Can't add a button."). Too bad you needed more than 5 years to realize what was obvious to everyone from the beginning. A 4-inch iPhone isn't technology from the past unless you put old technology in it. With the rumored specs the iPhone SE is every bit a modern smartphone just in a smaller form factor.
You're not wrong with one thing, so you must be right with another thing? Sorry that's not how it works! Better for media consumption is not the all deciding factor, otherwise we would all use 15 and 17-inch MacBook Pros.
Good for you, if you already have the iPhone you always wanted. Just wait five years to see if not you come around on hand-sized iPhones again.

Your sarcasm is a bit off, nonetheless the point is that this keynote (if headlined by the SE) is short of buzz. Its just taking existing tech, (potentially even omitting new and highly-trumped features such as force touch) and putting it in a smaller body. The buzz is negligible. This caters, like I said, to the budget buyers, kids, grandpas and those who want to hold out from the larger screen wave...

NO-one, who likes the best that apple offers, would take this over a 6s


nothing more, nothing less...

 

[garylapointe]

Any yet they made the decision not to update the 4" alongside the bigger screens and their revenue shortfall shows it was such a poor decision that they brought back the 4" with updated guts, and did so ASAP, not at the regular iPhone launch event.

Sorry, but Apple's execution, foresight, and planning skills has been off since SJ left the building. There is a tissue roll of errors strewn out at One Infinite Loop. From the botched Maps launch to the staff debacles (Forster, Browett, Mansfield, etc) to product unavailability, to the flawed AW resale. These are men, not gods. They are infallible -- they've admitted some of their miscues. It's not heresy to suggest they mad bad choices.

They still sold 74 million phones after making that poor decision.
We'll see how it sells....
Although I don't think Apple gives us those actual breakdowns later. (Personally, I'm more curious about US sales on this.)

I'm not sure why people think that such drop in sales has nothing to do with market saturation (except for the 74 million that did purchase). All the people I know that have been talking about Apple, have finally taken the plunge, I think many won't update in 18 months when they've had their phone for 2 years now that the subsidized options are gone.

Gary

 

[loopmein]

You realize there's something you have in common with Windows 10: Forced Upgrades.

Apple have "Force Touch".

Microsoft have "Force upgrade".


One is infinitely more useful than the other.

 

[Glideslope]

What significance does the "Let us loop you in" thing have? I mean it's "One Infinite Loop" or whatever, but other than that...

iPhone? Loop doesn't seem to mean anything.
iPad? Ditto.
Apple Watch bands...uh...well, I guess those are loops. I hope it's more interesting than new watch bands lol

Apple being stuck in an "Infinite Loop?"

 

[jonnysods]

So much anticipation....!

 

[iZac]

Whatever happened to the Bingo cards for these events?

I mean, come on, Tim Cook is going to say "incredible" at least a dozen times.

That's always worth a drink or two

What about when he takes a moment to thank all the talented people at Apple and their 'incredible' efforts and to tell them
How proud he is of them. Don't get me wrong, it's great that they're appreciated, but he says it every time in exactly the same dull way. It makes it sound increasingly false.

Any yet they made the decision not to update the 4" alongside the bigger screens and their revenue shortfall shows it was such a poor decision that they brought back the 4" with updated guts, and did so ASAP, not at the regular iPhone launch event.

Sorry, but Apple's execution, foresight, and planning skills has been off since SJ left the building. There is a tissue roll of errors strewn out at One Infinite Loop. From the botched Maps launch to the staff debacles (Forster, Browett, Mansfield, etc) to product unavailability, to the flawed AW resale. These are men, not gods. They are infallible -- they've admitted some of their miscues. It's not heresy to suggest they mad bad choices.

I think they had it ready to roll last September, but they were so paranoid that it would cannibalise 4.7" sales that they held it, hoping users would give up and just buy the higher price device instead. [/conspiracy theory]

 

[freddiecable]

That might be so. But PC laptops have skylake in a few - i have colleagues that has had them for a while. My point being that Apple does not feel cutting edge and they are milking the cow way too much. I mean what is the meaning of putting a 5400 rpm disc in a Retina iMac etc?

But not the versions that would go into the 13" MBP (28 W TDP, U-series: 6567U, 6287U, 6267U). Show me PC laptops with those chips that are shipping.

 

[eNetro]

Here are some of my predictions:
iPhone SE Predictions

• Silver, Gold, Space Gray, Rose Gold
• 4” Retina display with 1136-by-640 resolution at 326 ppi
• A9 processor with embedded M9 motion coprocessor
• 8-megapixel iSight camera with f/2.2 aperture and 1.5μ pixels
  • Autofocus with Focus Pixels
  • Panorama (up to 43 megapixels)
  • 1080p HD video recording at 30 fps or 60 fps
  • Slo-mo video at 1080p 120 fps or 720p 240 fps
  • Live Photos
  • TruTone Flash
• 1.2-megapixel FaceTime camera with f/2.2 aperture
• Battery Life
  • Up to 10 hours of talk time on 3G
  • Up to 10 days of standby time
  • Up to 8 hours on 3G, up to 10 hours on LTE, up to 10 hours on WiFi
  • Up to 10 hours of video Playback
  • Up to 40 hours of audio playback
• Barometer
• 802.11 a/b/g/n/ac WiFi
• Bluetooth 4.2
• VoLTE and NFC
• second-generation Touch ID
• Apple Pay
• Weight and Dimensions
  • Height: 122.90mm
  • Width: 57.63mm
  • Depth: 7.60mm
  • Weight: 108g
• 1GB RAM
• Two-year contract pricing
  • $99 16GB
  • $199 64GB
• Unlocked pricing
  • $549 16GB
  • $649 64GB
• replaces the iPhone 5s in the lineup; the aforementioned device will only be available in developing markets

iPad Pro 9.7-inch Predictions

• Silver, Gold, Space Gray, and Rose Gold
• 9.7” Retina display with 2048-by-1536 at 264 ppi
  • support for Pencil
  • Oxide TFT
  • UV-based photo alignment
  • variable refresh rate
• A9X processor with M9 motion coprocessor
• 8-megapixel iSight camera with f/2.2 aperture and 1.5μ pixels
  • Panorama (up to 43 megapixels)
  • 4K video recording at 30 fps
  • 1080p HD video recording at 30 fps or 60 fps
  • Slo-mo video at 1080p 120 fps or 720p 240 fps
  • TruTone Flash
• 1.2-megapixel FaceTime camera with f/2.2 aperture
• Battery life
  • Up to 10 hours of wireless web, music listening, or video playback
• Barometer
• 802.11 a/b/g/ac WiFi
• Bluetooth 4.2
• Apple Pay
• Smart Connector
  • smaller Smart Keyboard as separate accessory
• Weight and Dimensions
  • Height: 240mm
  • Width: 169.6mm
  • Depth: 6.15mm
  • Weight: 447g (WiFi), 454g (WiFi + Cellular)
• 4GB RAM
• Smart Covers and Smart Cases in the same colors as those of the iPad mini 4’s ones
• Pricing
  • $599 32GB WiFi
  • $749 128GB WiFi
  • $879 128GB WiFi + Cellular
• Does not replace the iPad Air 2; the iPad Air (original) will be discontinued after the event.
• Rose Gold finish will be available on iPad mini 4 and iPad Pro shortly.

Apple Watch

• new color for Sport Bands: Charcoal Gray
• NATO-bands at $49 separate (in white, charcoal gray, orange, blue, midnight blue, black)
• Space Black Milanese Loop at $249
• new color for the leather bands: Product(RED)

Software

• iOS 9.3, OS X 10.11.4, watchOS 2.2, and tvOS 9.2 will be released today

 

[Gudi]

Your sarcasm is a bit off, nonetheless the point is that this keynote (if headlined by the SE) is short of buzz. Its just taking existing tech, (potentially even omitting new and highly-trumped features such as force touch) and putting it in a smaller body. The buzz is negligible.

You're trying to judge a keynote in advance by a set of rumors. Basically you're saying, if there is nothing we don't know yet, there won't be anything we don't know yet. That certainly is true and has been true for every keynote ever. I understand if you're not in the market for a small iPhone, you can't make yourself excited about it. But the people who care haven't seen an offering since the 5S. To them it's big news.
[doublepost=1458576777][/doublepost]

And this little thing looks interesting.

Not for people who googled too much Trypophobia. No!

 

[Newjackboy]

You're trying to judge a keynote in advance by a set of rumors. Basically you're saying, if there is nothing we don't know yet, there won't be anything we don't know yet. That certainly is true and has been true for every keynote ever. I understand if you're not in the market for a small iPhone, you can't make yourself excited about it. But the people who care haven't seen an offering since the 5S. To them it's big news.
[doublepost=1458576777][/doublepost]Not for people who googled too much Trypophobia. No!

hey Einstein! its called macrumors.... all of us are pre-judging...if not the comments would only have opened up after the key note...

Yeah, I know there are also people who would pine for a 3"5 inch update too.. also those that would love the return of the CD drive to the macbooks...

This is not big news for the market...