You get all defemsive,
but the main issue they discuss is not only the wisdom, pro or con of neglecting the mac. But how apple has sent mixed signals between words ("we care very much about the mac") and actions.
The confusion and frustration with apple on this goes far beyond the walls of macrumors forums. And its created a legitimate PR problem.
Thats what they talk about - how apple has mismanaged this situation so badly and created all this ill-will.
So, youre long responses to everyones complaints here seem to ignore the fact that whether or not you want a different product from apple, theyve created a very negative vibe for themselves.
So I listened to the first part of the podcast.
Seems their arguments can be summed up in 3 key points.
1) People have come to depend on Macs (I have seen variations of this argument throughout this thread). Discontinuing them because you think they are not worth serving is rude and disrespectful to your loyal customers who have stuck with you through thick and thin all this while. Mac users deserve better, they should get better (treatment).
2) Strategic mistake to give up hard won Mac market share just like that. The Mac market may not be as huge as the iPhone market, but it's still very lucrative in its own right.
3) The Mac forms an integral part of the Apple ecosystem. Neglecting it undermines the stickiness and cohesiveness of that ecosystem.
By itself, these arguments make a lot of sense (and I thank you again for directing me to this podcast, despite my earlier reservations). I have no answer to them, except that they aren't compelling enough to convince Apple as a company not to do something.
In response, I refer you to another article.
https://www.aboveavalon.com/notes/2016/12/6/milking-the-iphone
The key points are as such.
1) To break into the wearables and car market, you need great services. Hence Apple's push into health, maps, music, siri and the iPhone. What if the price to be paid is that Apple has had to neglect the Mac? Maybe Apple feels that is an acceptable tradeoff?
I am not saying such a move won't suck. People have a right to be angry when they feel their needs are being neglected. I am just saying that it could all be worth it in the end.
2) People say that Apple has had nothing to show for 5 years. My response is - 5 years is too short of a time to come up with a brand new platform.
3) I don't think Apple needs a management reshuffle, contrary to what the people here think about Tim Cook and Jony Ive. There is clearly room for improvement, but their decisions have been fairly rational to date. Maybe that's why people are upset. Apple is acting too rationally.
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Does anyone else get the feeling that Apple only wants its customers to be users and not creators?
I have this feeling that Apple doesn't want people to be able to creatr/think for themselves so that people who could have potentially created something new (and maybe in direct competition with Apple) will not have had the opportunity to do so. Thus Apple being able to stay in control of the general population even more so.
To be fair, you don't need a Mac to be a creator, just as having a Mac won't necessarily make you a creator.
https://the-ipad-artist.com/dear-tim-cook-abc3fbffba1b#.x1ee4psjl
This is an article of a girl who illustrated her own book on an iPad Pro which she bought with her own money, and published it.
I think what Apple is doing here is streamlining the creation process and making it accessible to as many people as possible. The Apple Pencil is a clear example of what can be done when normal everyday folk have access to a very capable stylus and an art canvas which they can bring around with them everywhere they go.
How is this not democratising the content creation process?
