Can someone explain to me how a VAR/AR headset is actually gonna sell?
Because I can't think of a single use for it other than gaming.
- Step 1: Apple puts their logo on it.
- Step 2: Apple has an event and tells us it is a fantastic/magical device about which "I can't be more excited"
- Step 3: Fans take the hint from Step 2 guidance with "shut up and take my money" and then proceed to ridicule/shout down any "think different" counterpoint as to why anyone does NOT like the new creation.
- Step 4: The "friends of Apple" (not objective) reviews by the usual mix are released gushing with words like "complete game changer", "biggest innovation since iPhone", etc to throw gas on the fan fires.
- Step 5: You are excluded from the cool kids club if you do not have Apple-branded goggles.
Step 1 is about 80% of the marketing battle here. Step 2 gets it to 95%. Steps 3 and 4 do the rest. Step 5 becomes more of an accumulating FOMO burden on those who resist the initial wave.
I'm confident Apple could brand toilet paper, air, rocks or dirt and make fortunes... with some Step 3'ers smothering to death by running out of Apple Air and refusing to breathe the non-Apple kind.
All
A little more serious reply: conceptually, this device will be able to fully control what you see and what you hear. With that ability, anything that requires your eyes & ears can be simulated with goggles/glasses. Like to sit closeup at a big live show or sports event? Instead of paying upwards of several thousand for just ONE game, these could deliver a season pass service to the best seats in the house. Conceptually, thousands-to-millions of people in goggles/glasses could all
feel like they are sitting in the best seats in the house.
Work on a computer all day? What if your monitor could be inside these? What if the computer could be inside these? Conceptually, a whole Mac or many of them and any number of screens at any size and aspect ratio could be available within these. Do your work anywhere. Use any computing technology, any mix of technology, any number of screens to get the work done as efficiently as possible.
Fly much? Instead of watching inflight entertainment on a small screen or something on a phone of iPad on an even smaller screen, why not summon up your entire working Mac in those cramped quarters? or an IMAX screen to watch the big movie while actually sitting in the cramped space of row 14, seat D? Think of this as the noise-cancelling headphones experience you prob use now when flying... except now you can have the eyes just as engaged in whatever you might want to consume or create while actually jammed into that tiny little space for all of those hours.
Tired of carrying phone + tablet + laptop to cover all potential need bases? What if ALL of those are available within this environment: virtual iPhone, virtual iPad, virtual MBpro, virtual Mac Pro? Fire them up and use them anywhere you happen to be through this ONE device you actually carry. As is now, iPhone seems to have the lock on the everything device that is probably most often with Apple people. However, it is a tiny screen not suitable to get much done with it. Put the iPhone inside this, put iPads inside this, MBpro, Mac Studio, iMac, etc. Now this one device has our entire Apple product lineup available inside it. Carry this one thing and it is ALL in there.
At the extreme, think Matrix or Star Trek holodeck. Apple probably can't simulate touch & smell with gen 1 but taking over what eyes see in all directions and what ears hear means that those parts of the holodeck become potential "software" for this kind of product.
- Lunch on a beach in Hawaii?
- Superman flyover of Mars?
- Go see the Beatles in Hamburg in 1962? Or any historical event that interests you?
- Interview your favorite all-time personality as if you are actually there with them?
- Make any staycation have an added dimension of feeling like you actually visited "there" (where there is wherever you might have wanted to go)?
- See all of the Cirque shows in the world, front row-center, without having to spend all that money to travel to all of them plus premium ticket prices for each?
- If I was the size of an ant, what would the world be like?
- If I could eat my Subway today on the surface of Titan with Jupiter filling the sky, would that beat sitting on some plastic booth chair?
- If I could shrink down and view the world from the surface of an atom, what would that look like?
- What would it be like to ride a blood cell throughout an entire loop inside the body?
- Karaoke as if you are Elvis with adoring fans watching you?
- Invite the Swedish Bikini team over to hang out with you?
- Run with dinosaurs?
- The whole 2D Peloton workout experience can become much more like in-the-gym with a dedicated instructor working with you. People spend hundreds-to-thousands for that 2D experience alone.
- Olympian sport experiences as athlete or up close with best views as spectator.
- Etc.
Controlling what eyes see and what ears hear open up a massive range of experience- both consumption and production- that you couldn't pay for now- or make time for now- with up to all of the money in the world.
Will these be all that? Probably not. But the potential comes with that level of sensory control. If the software "catches up" to the potential, then up to all of that- and more- does become possible.