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I think that's what GM was doing at one time, before they went bankrupt.

Apple does not face the same labor union GM faced!

Plus, Apple's products are better than GM's crappy cars that drove USA to buy Japanese!
 
What bothers me the most is that they haven't done a thing to make it any better or up to date. I'm not talking about the processor (although competitors didn't have problems updating them to today's standards). I'm talking about more ram, bigger SSD, better ports, better screens.
We all know that tech bought today you can get half the price next year. So they could even adjust the price.
This all didn't happen and is more proof to me that Apple doesn't care about their customers. They care about squeezing and milking as much of a profit it can out of their aging products. If I was Tim Cook I really would feel ashamed. Such arrogance will be their downturn.

Good point Apple is still operating with the CPU as the primary trigger to refresh Mac's. Other components could be driving updates, this is a throwback to Apple Computer Inc.
 
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A surprise? Hmm.The new camera does depth maps, I hear. How about taking a 3D pic of your face for your Contact or iMessage, or to lay your face on a game character, maybe make IT talk as you do - they did buy a company that was working on this...
 
This will come off as trolling, but I am completely serious. As a mac user from the late 80's onward, I have been extremely disappointed with Apple's current course.
I think its time to finally come to terms with the fact that Apple, under its incompetent CEO, has completely abandoned its desktop/professional desktop customers.
We won't see any more mac pros, at least not any that can come anywhere near as upgradable or as easy to configure as a hackintosh.
The next macbook pros will have plenty of iOS wanna-be gee-gaws, but no real power or functionality innovations.
Every studio I've worked in (I'm a web graphics monkey) has been a mac studio and every year I see our and other offices having to resurrect older machines just to stay in business. New machines are still priced as if it was still 1996 with no regard to the customer or actual cost of production. It breaks my heart to see this once great manufacturer become no more than a bling-bling maker of mediator toys that are outstripped by their competitors.

This isn't trolling at all. Apple's "desktops" are not professional-level machines. Those days are long gone.

I think Apple is abandoning the professional segment. The warnings have been on the wall for a long time. Apple is chasing the next highly profitable segment and desktops/workstations ain't it.
 
Apple TV that supports 4K and DTS-HD also a new iMac would be great but I doubt it they rather worry about Apple Watch.
 
My first computer was an Altair followed by a TRS-80 (actually my dad had the Altair but I played with it).

Your comment said smartphones had peaked. So why are you talking about desktop PCs? Smartphones still have a long way to go in terms of how much power can be packed into them.

Apple realizes this as evidenced by their vastly superior ARM processors. They're not stupid enough to let the marketers tell the engineers they need 8 core CPUs when there's no software than can utilize them on a smartphone and they're only good for benchmark scores or bragging rights.

Which brings up an interesting point about Samsung. I guarantee you Samsungs processor engineers know full well a smaller number of high performance cores would be better than 8 cores that never get utilized. It must be infuriating to them to be told to make mega-core processors instead of letting them work on designing the best cores possible.

But I understand what they're going through. I've worked on projects where I wanted to implement the better solution, but was told not to for numerous reasons (cost, to keep a release schedule, because some other "visible" aspect is more important and so on). I'm just glad Apples processor engineers are being allowed to push the envelope.

Now imagine Apple decides to make an ARM based MacBook Air. They already have the superior cores. A quad core A10/11 would have a significant amount of power. What's Samsungs answer to this going to be? Start to make 16 core processors? Apple was very smart to stay with 2 cores and invest into making those cores more powerful. The A10 will be interesting.


Edited: Forgot one more thing. Apple is the first and only mobile vendor to use NVMe for their storage (something I've seen brought up but rarely discussed here). Samsung is using UFS, which has its roots in digital cameras and is inferior to NVMe. This is clearly overkill for many, but I can't see Apple implementing it without planning on making full use of it later on. It's clear to me Apple thinks there's a benefit to having insanely fast processing in a phone. Now I want to see what gets done with it.

I see you love your tech, cool, I appreciate that.

I used PCs as they are a better example to illustrate what peaking means in terms of GPU/GPU, in 2016, the computer you take home meets the average users requirements, apple have even scaled back...Mac mini.

Right onto smartphones, your average user , I'm sorry, but they don't need the power. These smartphones are not specialist phones made for pros, they are mainstream consumer devices. For many many users, they have to make and receive calls, take pictures/videos, have the ability to send messages, have a calander and have online capabilities.

I have a Samsung 8 core, Samsung 4 core and apple dual core phones.....they all work the same. I don't need more processing power in a phone, I've got a laptop and a desktop PC...mainly for useability purposes.

And why do I say that.....battery. My biggest gripe in smartphones, is battery life, sure we can get so much power into them.....but nearly every user wants them to last longer.

Now I appreciate you want more and more power in smartphone, in a mass consumer device, you are a clear minority, the vast majority of users cannot tell the difference between speeds each or every second generation. People are not upgrading thier smartphones due to speed issues, like they were PCs, hence I said peaked, peaked is not having reached its potential, peaked is where the hardware has outpaced the software and you get a smooth experience, so even having more grunt does not make it smoother.

Can I ask why you need so much more power?

I love my tech, and for fun I build over the top gaming machines, with as much power as possible, overclock them, and run between 2-4 GPUs in Sli, watercooled etc.... But when it comes to smartphones, I use iPhones due to the smooth user experience, I need my phone to be reliable, safe and have support, I don't even look at specs anymore, as battery life is more important to me these days.

If Apple releases ARM core notebooks, I'll stop buying them simple as that. My laptop needs as much grunt as possible, I don't need a machine Tim Cook is trying to squeeze make profits out of , like the iPad Pro .
 
I see you love your tech, cool, I appreciate that.

I used PCs as they are a better example to illustrate what peaking means in terms of GPU/GPU, in 2016, the computer you take home meets the average users requirements, apple have even scaled back...Mac mini.

Right onto smartphones, your average user , I'm sorry, but they don't need the power. These smartphones are not specialist phones made for pros, they are mainstream consumer devices. For many many users, they have to make and receive calls, take pictures/videos, have the ability to send messages, have a calander and have online capabilities.

I have a Samsung 8 core, Samsung 4 core and apple dual core phones.....they all work the same. I don't need more processing power in a phone, I've got a laptop and a desktop PC...mainly for useability purposes.

And why do I say that.....battery. My biggest gripe in smartphones, is battery life, sure we can get so much power into them.....but nearly every user wants them to last longer.

Now I appreciate you want more and more power in smartphone, in a mass consumer device, you are a clear minority, the vast majority of users cannot tell the difference between speeds each or every second generation. People are not upgrading thier smartphones due to speed issues, like they were PCs, hence I said peaked, peaked is not having reached its potential, peaked is where the hardware has outpaced the software and you get a smooth experience, so even having more grunt does not make it smoother.

Can I ask why you need so much more power?

I love my tech, and for fun I build over the top gaming machines, with as much power as possible, overclock them, and run between 2-4 GPUs in Sli, watercooled etc.... But when it comes to smartphones, I use iPhones due to the smooth user experience, I need my phone to be reliable, safe and have support, I don't even look at specs anymore, as battery life is more important to me these days.

If Apple releases ARM core notebooks, I'll stop buying them simple as that. My laptop needs as much grunt as possible, I don't need a machine Tim Cook is trying to squeeze make profits out of , like the iPad Pro .

In reference to processor power, I'm not talking about opening an App or getting your e-mail a split second faster, or for other esoteric uses (like rendering 4K video). I'm talking about using power to make your device work better for you.

- A camera that will focus instantly and take a perfect picture every time because of advanced real-time image processing done on the CPU/GPU.
- Stabilized video that looks like it was shot on a tripod no matter how shaky you are.
- Having my photos organized by their subject matter (like in iOS 10 or Google Photos) without ever making a mistake.
- Real time translation of speech (a Star Trek universal translator, if you will), again without making mistakes.
- Having a voice assistant (Siri) that ALWAYS understands what I mean because of real-time speech processing. Whether I'm asking it to perform a function or dictating text.
- Being able to unlock your phone simply by saying "unlock" and the speech recognition is so accurate it always works with your voice in all conditions and can't be fooled by an impersonator.
- Or improved iris unlock. Simply raise your phone and it's already finished your iris scan by the time your phone is in a position you normally use it. No swiping or gestures required. Raise and use.
- AR. I just reno'd our house. Imagine taking your phone and simply sweeping the camera around each room as you walk around and you get a set of highly accurate blueprints instantly made up. Along with a fully interactive 3D model of your house.
- Coaching. My kids coaches use slo-mo video to show them where they need to improve. There are even Apps out for this. How about an App that can determine your exact movements from video (perhaps with dual cameras for depth) and show you what you need to do to get better?
- Similar to above, what if you could record someone walking with a disability and determine which muscle groups and joints are doing the most work (compensating for the disability) and suggest aids that would counter those? So much better than "here's a cane, have a nice day". Further, let a family member do the same at home to monitor progress/healing?

Now I know a lot of these exist in some form or another, but they are far from perfect and can be improved greatly. And these are just a few I came up with. How many more uses will people think of knowing they have vast mobile processor power available to them?


Now as far as ARM notebooks go - you'll stop buying something before it even comes out and without knowing its performance or capabilities?
 
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In reference to processor power, I'm not talking about opening an App or getting your e-mail a split second faster, or for other esoteric uses (like rendering 4K video). I'm talking about using power to make your device work better for you.

- A camera that will focus instantly and take a perfect picture every time because of advanced real-time image processing done on the CPU/GPU.
- Stabilized video that looks like it was shot on a tripod no matter how shaky you are.
- Having my photos organized by their subject matter (like in iOS 10 or Google Photos) without ever making a mistake.
- Real time translation of speech (a Star Trek universal translator, if you will), again without making mistakes.
- Having a voice assistant (Siri) that ALWAYS understands what I mean because of real-time speech processing. Whether I'm asking it to perform a function or dictating text.
- Being able to unlock your phone simply by saying "unlock" and the speech recognition is so accurate it always works with your voice in all conditions and can't be fooled by an impersonator.
- Or improved iris unlock. Simply raise your phone and it's already finished your iris scan by the time your phone is in a position you normally use it. No swiping or gestures required. Raise and use.
- AR. I just reno'd our house. Imagine taking your phone and simply sweeping the camera around each room as you walk around and you get a set of highly accurate blueprints instantly made up. Along with a fully interactive 3D model of your house.
- Coaching. My kids coaches use slo-mo video to show them where they need to improve. There are even Apps out for this. How about an App that can determine your exact movements from video (perhaps with dual cameras for depth) and show you what you need to do to get better?
- Similar to above, what if you could record someone walking with a disability and determine which muscle groups and joints are doing the most work (compensating for the disability) and suggest aids that would counter those? So much better than "here's a cane, have a nice day". Further, let a family member do the same at home to monitor progress/healing?

Now I know a lot of these exist in some form or another, but they are far from perfect and can be improved greatly. And these are just a few I came up with. How many more uses will people think of knowing they have vast mobile processor power available to them?


Now as far as ARM notebooks go - you'll stop buying something before it even comes out and without knowing its performance or capabilities?

There will always be advancements in tech and features. I appreciate your passion for this going forward. The point I'm making that the average user , still sees the smartphone as a , phone and for those purposes hardware is ahead of the software at present.

Now if you want to turn a smartphone into a video camera or DSLR..... Physics is your problem in such a small sensor, you cannot even achieve perfect image stabilisation in professional DSLRs, as an example.

Look there will always be improvements going forward , I'm not arguing that. I'm just saying for your average user the hardware meets people's needs just fine in 2016, hence why iPad sales have dropped by so much, and are iPhone sales slowly, the hardware is not holding people's daily needs.

As for ARM, for someone who has brought the top spec Apple laptops, and Intel extreme CPUs in PC builds , I'm not interested. If apple goes arm, I'll buy machines from manafacturers that offer me top performance.

So to retract sure, hardware has not peaked, as it never does, it has instead hit a performance level which its no longer a bottleneck for the average users needs.
 
No MBP by October and I will switch to Windows. I had my MBP for four years and I have already waited for over a year for an update.
 
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Good point Apple is still operating with the CPU as the primary trigger to refresh Mac's. Other components could be driving updates, this is a throwback to Apple Computer Inc.
I expect the future to consist of only MacBooks and MacBook pros. My guess is that Apple is simply waiting for the price of the MacBook to reach MBA levels before discontinued the Air line altogether.
 
This isn't trolling at all. Apple's "desktops" are not professional-level machines. Those days are long gone.

I think Apple is abandoning the professional segment. The warnings have been on the wall for a long time. Apple is chasing the next highly profitable segment and desktops/workstations ain't it.

Apple needs to be careful with this. They're still hanging onto professional software developers and others who need decent, if not workstation, specs. However they've really let things go not just with the Pro but with the the rMBPs now as well. This is super dangerous, because these flagship models don't necessarily sell the most, but they are used by the most influential customers. If they start hitting a tipping point where developers start migrating away to Windows/Linux then there will be a brain-drain that affects their software all the way down to the iPhone where they make all their money. Even if they have the best hardware, they won't have the best apps if the developers finally get so fed up with not being able to get decently spec'ed hardware and they jump ship to Android. Remember, Android's inferior hardware is buoyed by Google's superior services, so it's not like mobile developers don't have a place to go.

This is really a critical moment for Tim Cook to prove he's more than a bean counter. Apple's rise since Jobs' return was not all iPods and iPhones, it was also preceded by a sea change amongst developers who in the late 90s had mostly all abandoned Mac OS, but came back for the unixy goodness of NeXTSTEP / OS X and the return of competitive performance with the Intel transition. I hope Apple doesn't lose sight of the influence of the pro set. I am not looking forward to needing to switch platforms after 30 years as a Mac user.
 
Apple needs to be careful with this. They're still hanging onto professional software developers and others who need decent, if not workstation, specs. However they've really let things go not just with the Pro but with the the rMBPs now as well. This is super dangerous, because these flagship models don't necessarily sell the most, but they are used by the most influential customers. If they start hitting a tipping point where developers start migrating away to Windows/Linux then there will be a brain-drain that affects their software all the way down to the iPhone where they make all their money. Even if they have the best hardware, they won't have the best apps if the developers finally get so fed up with not being able to get decently spec'ed hardware and they jump ship to Android. Remember, Android's inferior hardware is buoyed by Google's superior services, so it's not like mobile developers don't have a place to go.

This is really a critical moment for Tim Cook to prove he's more than a bean counter. Apple's rise since Jobs' return was not all iPods and iPhones, it was also preceded by a sea change amongst developers who in the late 90s had mostly all abandoned Mac OS, but came back for the unixy goodness of NeXTSTEP / OS X and the return of competitive performance with the Intel transition. I hope Apple doesn't lose sight of the influence of the pro set. I am not looking forward to needing to switch platforms after 30 years as a Mac user.

Apple made great leaps into getting their computer products far more accepted by the general public over the last decade or so but their recent direction will start to lose them that - I needed to buy a new computer earlier this year and I really wanted to move to an iMac after having unreliable PC's. Unfortunately I do a lot of design work on my computer and most of that is rendering, the lack of evolution in iMacs and the desire to make them ever thinner (as with the phone) holds performance back far too much sadly and for the price of one I now have a Windows 10 PC with 32GB of RAM, 4.6gHz of Skylake processing power and silent running. It's not pretty and it still has unreliable moments but it does the job it needs to where an iMac wouldn't cut it for me. Incidentally - has Jony Ive even noticed that iMacs sit on a 6" deep stand so making the edges a few mm thick is irrelevant?
 
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Apple does not face the same labor union GM faced!

Plus, Apple's products are better than GM's crappy cars that drove USA to buy Japanese!
I guess you don't remember the phrase: "What's good for GM is good for America".

It's called history, learn from it.
[doublepost=1473063983][/doublepost]
Snooze-fests in a 'funny' Disney style. :eek:
Seven Dwarfs or Dwarf iPhone 7?
[doublepost=1473064295][/doublepost]
Incidentally - has Jony Ive even noticed that iMacs sit on a 6" deep stand so making the edges a few mm thick is irrelevant?
I think, on a good day, he can get the tag on his T-Shirt behind his neck, on the first or second try.
 
My expectation is an updated watch, and to be able to buy a really nice unlocked slightly used 6S. I'm not compelled to update and I haven't even seen it yet.
 
I expect the future to consist of only MacBooks and MacBook pros. My guess is that Apple is simply waiting for the price of the MacBook to reach MBA levels before discontinued the Air line altogether.

That's my take too.
When the Air was introduced it became the third line of notebook but it eventually replaced the Macbook. Last year reintroduced the Macbook and went back to three lines but they're going to discontinue the Air sooner or later.
I don't think it will happen in 2016, I guess it will take another couple of years
 
Apple needs to be careful with this. They're still hanging onto professional software developers and others who need decent, if not workstation, specs. However they've really let things go not just with the Pro but with the the rMBPs now as well. This is super dangerous, because these flagship models don't necessarily sell the most, but they are used by the most influential customers. If they start hitting a tipping point where developers start migrating away to Windows/Linux then there will be a brain-drain that affects their software all the way down to the iPhone where they make all their money. Even if they have the best hardware, they won't have the best apps if the developers finally get so fed up with not being able to get decently spec'ed hardware and they jump ship to Android. Remember, Android's inferior hardware is buoyed by Google's superior services, so it's not like mobile developers don't have a place to go.

This is really a critical moment for Tim Cook to prove he's more than a bean counter. Apple's rise since Jobs' return was not all iPods and iPhones, it was also preceded by a sea change amongst developers who in the late 90s had mostly all abandoned Mac OS, but came back for the unixy goodness of NeXTSTEP / OS X and the return of competitive performance with the Intel transition. I hope Apple doesn't lose sight of the influence of the pro set. I am not looking forward to needing to switch platforms after 30 years as a Mac user.

Apple made great leaps into getting their computer products far more accepted by the general public over the last decade or so but their recent direction will start to lose them that - I needed to buy a new computer earlier this year and I really wanted to move to an iMac after having unreliable PC's. Unfortunately I do a lot of design work on my computer and most of that is rendering, the lack of evolution in iMacs and the desire to make them ever thinner (as with the phone) holds performance back far too much sadly and for the price of one I now have a Windows 10 PC with 32GB of RAM, 4.6gHz of Skylake processing power and silent running. It's not pretty and it still has unreliable moments but it does the job it needs to where an iMac wouldn't cut it for me. Incidentally - has Jony Ive even noticed that iMacs sit on a 6" deep stand so making the edges a few mm thick is irrelevant?


Same here and more so, having moved vast majority of systems over to Windows based hardware. Frankly from a business perspective it`s difficult to trust Apple to follow through, as Apple has clearly abandoned some markets. Even if the 2016 lineup impresses, it`s likely to be far more focused on the average consumer, and who`s to say that Apple once again will allow the Mac & OS X to wither on the vine.

This is where I feel that Apple is misjudging the market, $2K upwards for the average consumer is a hefty price for a notebook or desktop. For systems that "produce & deliver" the same price and upwards is irrelevant as the hardware is monetised. Mac`s are not selling due too a lack of updates, they are not selling as they are simply too expensive for the intended target audience, and too diluted for many of us with higher needs. Nor I am willing any longer to support a company that does not at very least equally prioritise it`s desktop & notebook line up`s with it`s other products...

Was a time I would have unreservedly recommended the Mac, these day I pretty much discount it :(


Q-6
 
Well, it seems that, as many here have already pointed out, that there's no "wow factor". It's just a few iterations on known subjects/products. There's nothing quite new to be excited about. And if we just stay with known products, there are quite a few disappointments: No new MacBook Pro. No new iMac. And come on, "New Beats products"? Is that even worth mentioning as part of the annoncements? As for people who still use computers (there are quite a few of us still, Apple) there is the need for good news from Cupertino. I mean, besides the MacBooks, the most economic option, for people who need a desktop computer and already have a monitor, mouse and keyboard, is the MacMini. Yep. Whose latest update was in 2014. It's long overdue the time for an upgrade there. The buyers are people on a budget who might later consider buying more powerful options inside the Apple catalogue, or people who are willing to try the economic choice in order to test the waters for near-future investments (personal or company-level).

Just my .02, in the form of a mere opinion.
 
Have MacRumors taken the day off today to prepare for the "big event"? No new posts at all...
 
Still using 3.5" floppies and CDs too?

just may because the entire industry has moved from those to better industry standard solutions? There may be a move to USB-C for sound. Switching from Lightning to USB-C could have softened the blow. Could actually have helped the adoption of USB-C as THE sound connector.

But right now, the removal, not replacement, of the 3.5mm jack is just boneheaded. Lightning can already be used for sound. It's not replacing one tech with another. It's just eliminating an industry standard connector in favour of their proprietary one.
 
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