For a company the size of Apple, there is really little coming out. I hope their profits will sink and will pressure them to introduce real new stuff. As profits is their driving motivator the last couple of years, you can only hope it's going down.
Thank you Apple for turning your back to the moviemaking and graphic industry. At least you could tell us that we're not interesting for you anymore.
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Hardware may have peaked, but user experience never will.
With the best specs, you still get smartphones which stutter and freeze and require a reboot at least once a day.
The best specs don't guarantee me timely software updates or the latest OS.
There are still a lot of things that pure specs alone can't achieve.
The focus now will be on non-spec enhancements such as true-tone and force touch, and I think this is where Apple is uniquely positioned to shine. They control the hardware and software and have the resources to invest in such R&D, which is often harder to develop and refine compared to simply increasing the amount of ram or storage in a device.
And because Apple has the resources for this, they will also be able to continue charging a premium for their devices, and you can see how this breeds a virtuous, self-sustaining cycle.
That was true a couple of years ago. Competition has come a long way since then and surpassed Apple. You've to look at China for that where all the tech innovations take place these days. Apple today is solely betting on its brand name. That's one of the reasons they've hired Angela Ahrends. To transform it in the Gucci and Prada in tech. Their phones and computers are good. But gone are the days they were ahead of the pack. People start to realize and even the Galaxy 7 edge is cheaper over here then the iPhone 6s Plus. Can't blame the people switching for that. And they do in droves.
The Apple ecosystem might be good. But as most go mobile first, you won't see the benefit of it unless you go all Apple. So for most people ( the majority (90+%) who uses Windows) you don't see those benefits). Apple was cool and hip among youngsters a couple of years ago. But lost that to Samsung and others.
Maybe it's different in the USA. But here in the Netherlands Apple has lost that image and has only itself to blame.
Also their software like Siri, maps can't match what Google has to offer and the gap gets wider each day. AppleTV over here is overpriced and useless since it doesn't support Siri. All smarttv's sold here come with android installed, giving you the basics and connections with android related gear.
I've lost the hope Apple is able to compete. Since the pace of innovation from competitors is quadruple in speed and decent priced.
Thank you Apple by focusing on profits instead of consumers. I don't think we'll see lines for the Apple Store, like it used to be, with the to be introduced iPhone 7.
I can hear Tim Cook saying that Apple isn't about market share but about delivering the best experience and best products. That's a lie! Because they aren't the best experience and best product anymore.
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This will come off as trolling, but I am completely serious. As a mac user from the late 80's onward, I have been extremely disappointed with Apple's current course.
I think its time to finally come to terms with the fact that Apple, under its incompetent CEO, has completely abandoned its desktop/professional desktop customers.
We won't see any more mac pros, at least not any that can come anywhere near as upgradable or as easy to configure as a hackintosh.
The next macbook pros will have plenty of iOS wanna-be gee-gaws, but no real power or functionality innovations.
Every studio I've worked in (I'm a web graphics monkey) has been a mac studio and every year I see our and other offices having to resurrect older machines just to stay in business. New machines are still priced as if it was still 1996 with no regard to the customer or actual cost of production. It breaks my heart to see this once great manufacturer become no more than a bling-bling maker of mediator toys that are outstripped by their competitors.
I totally agree with you. Apple turned their back on their most devoted customers from the past. Their offerings are outdated tech with an exorbitant high price tag. Any other computer company would go out of business acting like Apple does. All I can hope that their profits will sink so they've to focus on the market again.
It's a shame of what Apple has become. Like you, it breaks my heart. We can only hope the market forces them to correct this and I'm very confident it will. I can only speak for the Netherlands where I live, but over here Apple has lost its cool.
