High end business / enterprise notebooks are very similar with Apple pricing. But they are worth it. ThinkPads and Elitebooks are built in aluminum, and some of them are in carbon fiber. For many years ThinkPads have met military specs,
Lenovo ThinkPad Laptops Pass the 'Tough Test': Meet Military Specifications for Semi-Rugged Computing - Lenovo StoryHub
One advantage of Windows notebooks are GPU's from Nvidia and AMD, that are ahead of Apple. And while Apple have excellent trackpads, ThinkPads keyboards are better.
One thing I would love to see improved in Windows laptops are trackpads (I read the ThinkPad Z13 improved a lot) and heat caused by processors, something I hope is fixed after watching the Qualcomm keynote. We'll have to wait and see.