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What Went Wrong: Apple Watch Series 7 Rumors Edition
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I am ever grateful that we have the more organic rounded sides and the curved glass? I am a steel Apple Watch buyer and therefore like my watch to look good. Flat edges and crystal would have looked industrial and may be that could pass off as sporty. But certainly it won’t be classy.
I don't see a source in this article for Kuo claiming flat edges. I only see his claim that the watch would be redesigned (it was) with a larger display (which it has).
I don't think there's a lot of mystery here-- maybe there was a flat edged design early on in the labs and maybe not, but the rumor mill is pretty opaque and I would not be at all surprised if one loudly repeated idea starts to get absorbed as a fact that is repeated and taken as independent confirmation.
Prosser says flat edges -> watch band maker (for example) sees it and believes it -> watch band maker talks to Gurman and says the new flat edged watch will be compatible with the same bands -> Gurman hears flat edges and thinks band maker knows something they don't.
It isn't shipping yet. I take this to mean that the design is the one part that is locked down while they sort out whatever the causes of the delay are. If anything, this argues against the flat edges ever being seriously considered within Apple.
And I'm not surprised. Those renders from Prosser are fugly.
Production issues can and do happen in the last minute. If there weren't any production issues why didn't Apple give a pre-order or launch date? All they said was launching later this Fall. Every year at this time around this time (except for the first year), consumers are pre-ordering Apple Watches and we know when they're going to go on sale. I think MaxTech is right in that video and provides great evidence to back it up with.
The S6 was 40 and 44mm. The S7 is 41mm and 45mm.
It’s listed right under “case size” on their website.
The best Apple leakers have a track record of 75% to 85%, depending on who you're talking about. That's not occasionally right. That's a great track record.
I still think the current Series 7 will get a lot more features in 2022, especially the extra health monitoring features.
Your render actually looks pretty good, but then I looked at my wrist and realized the top of my wrist is essentially flat between the bones. I'd have to slide that up my forearm to fit the curve.
Also the description in the event video made the point that the crystal was stronger mostly because they changed its shape.
I think it’s well overdue to recognise that Apple’s competitors (thinking one in particular) are very actively making mischief.
Just about everything revealed this week has been a disappointment if you consider the rumours beforehand; many comments along the lines of ‘… giving this year a miss’ from potential buyers. Then factor in the sudden onset of 2022 release rumours just prior to Tuesday’s event, and you have a consolidated effort to undermine Apple’s prospects; not enough to massively damage the company, but enough to put them under pressure and change the dialogue to something along the lines of ‘…lost their mojo’, ‘… under pressure to recapture the zeitgeist’ etc.
It’s pretty certain Apple has also been releasing false information in an effort to trace leaks. 2020’s fall season was utterly underwhelming because we already knew what to expect; this year it’s backfired, because everything was pretty underwhelming because Apple didn’t deliver anything we might have expected!
I know this site has ‘rumour’ in its DNA (and name) but this game isn’t benefiting anyone, really.
it’s tough at the top!
Because round looks better on the wrist and works better as a fashion-oriented product.
Apple has always treated the watch differently than their other devices, because the watch is worn on people's bodies.
But it is a new design. It may seem subtle, but when you look at the photos with the display on, it's quite different than the current models IMO.
Yes the size of the screen is larger but it's in the same size chassis from what I understand, and then the glass cover was changed curvature/height wise to accommodate that.
Apple has been making different sized Watch cases for a very long time. Have any proportions changed for the “new” watch?
The case is compatible with bands but is not exactly the same, which is why the models are now 41mm/45mm instead of 40mm/44mm.
You keep saying that, but apple says it is NOT the same size chassis. It’s a mm wider, for example.
Thank God the leakers proved to be wrong because those renders were really ugly, like cheap knockoffs.
Why do proportions matter? From an engineering perspective, the dimensions and the cross section is the most important part, and they showed in the video at the announcement that the cross section has changed, to accommodate a flattened bottom rim on the crystal, and the dimensions clearly changed.
Where are you seeing this? I'm looking up and down the Series 7 page and it's not even on their comparison page yet.
The flat side design is not really about sharp edges and corners. It would be similar to the iPhone where the edges have smooth radius on them and the corners are rounded. This is not like the iPhone 5 where there was a sharp edged chamfer. Many traditional watches have flat sided cases like that and they are not a problem. The case does not really press directly against your skin, that is the back that rests on your arm. Even against clothes, the flat edge does not have projections that would catch.
Agreed. My first thought was to Apple leaking incorrect information for two reasons: 1. to flush out leakers and 2. to keep the announcements as much of a surprise as possible.
The display redesign in Series 7 makes it even less likely they're going with a new form factor next year, as Apple rarely does redesigns in consecutive years.
So, yes, the flat design prediction was wildly incorrect.
So, yes, the flat design prediction was wildly incorrect.