Spot on. 36 seconds in to the ’Introducing Apple Watch Series 7’ video.
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What Went Wrong: Apple Watch Series 7 Rumors Edition
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Apple has made cases in various sizes from 38mm to 42mm. Does this new case contain substantially different dimensions that would have required approximately 12 months to develop? Or is it effectively a rescale of proven designs?
The actual design looks better anyway. I am glad they didn’t go with the flat edge design. It just looks like one of those cheap knock offs.
I for one don't think all their products need to have the "square" design. I get that in some products, changing the design doesn't really matter and is purely cosmetic. But for the watch, the new design might be less comfortable. I get the idea of "design unity" but there are some products where it's not as important.
Very happy this rumor was false.
I'd still be amazed if they invested the necessary time and money in having two models ready to manufacture up to a point in-time for a 2021 launch. I bet the design was locked-in a long time ago as at some point in the process from design to manufacture there will be a decision point which says which model will be taken-forward for final testing and getting production lines ready etc. Otherwise they'd be wasting an awful lot of money by effectively "backing two horses".
I don’t know how long it took them to develop, but we know that in other case change scenarios they did it during a normal 12 month cycle. I doubt it takes them 3 weeks or something. When you make things like this in volume, you do a lot of modeling on crack formation, minimizing waste, manufacturability, etc. and you need to do that for each material (aluminum, steel, titanium).
In this case there is the additional wrinkle of completely changing how the crystal interfaces with the case - that’s a big source of potential engineering risk. They also increased dust resistance, presumably via that work.
I have seen Prosser’s name here a million times and never given him thought other than ‘he’s usually wrong’. Then I accidentally stumbled on a YouTube video and was thinking ‘wow, this is the most annoying dude alive. This is why people hate YouTubers.’ And then I realized it was him. Awful.
Remember that those renderings were not from Apple. they were just speculative renders done by someone based on the rumors. Those never look exactly like the real thing and never look as good. I think a watch using some of the design queues from the current iPhone would be a nice direction and a change from the puffy look of the current watch.
Really? And what part of this % are no-brainers like "There would be a new iPhone this fall", or "The iPhone will have 5G" or "The new iPhone will have camera improvements"? Any tech-savvy person with extensive knowledge over Apple past releases and products is able to be correct is his/her predictions about future Apple products at least 70% of the times. Kuo for example is only observing big orders in the global supply chain. If there are news or rumors about big orders in the range of 100 million units of certain component in China, it is obviously comes from Apple. If the orders are smaller, Kuo is using his best guess to conclude if Apple could be behind this order or another company. Proser was right about the different iMac colors, but he certainly wasn't right in many other instances, including a day before a keynote.
There will be new Macbooks in October/November. Boom, im a leaker! You heard it here first!
There is no way a flat edged Watch is going to cut into your wrist when your hand bends back - unless you’re strapping the watch right at the bending point of the wrist, which is not how you wear a Watch.
And the Watch, regardless of the shape of the case, is going to have the curved ceramic back where the sensors are, which pushes the Watch up on your wrist, so the case sits on your arm, not digging into it. Second, there are a lot of watches on the market that have sharp cornered edges to them where the back is completely flat and people aren’t complaining about cut wrists.
And there is a big benefit to having a watch design where the lens / screen is flat, as is the case with lots of conventional watches, as it allows for less scratch potential (curved lens’s allow fabric to rub over the curved edges constantly vs a flat lens). I think the current curved lens of the Watch is the thing I like least about it, because it seems like a dated tech look, certainly compared to my old Seiko Automatic with its flat sapphire lens.
The real 7 looks sooo much better than the rumored one anyway. Prosser being wrong is just the icing on the cake.
If you watch the Apple video you’ll see that the swimmer’s wrist doesn’t move forward as expected. Instead, it moves back and to the left. Watch it again. Back and to the left. Back and to the left.
I agree that it's not flat in the video but honestly that footage could have been shot years ago and we wouldn't be any wiser. The chassis still looks exactly the same as the last 7 watches.
I don’t have any special information. But if this really is all Apple could achieve in a full year then that is actually far scarier than the idea they threw this together in a few months after a more ambitious update proved too difficult to deliver in volume.
Or. You know what the best thing to do is. Be patient. Who cares what leakers say. Just enjoy the wait and the ride. Lol.
Or Apple really can't produce good upgrades with everyone working from home. Get back to Apple Park people (and stop complaining about having to be there only 3 days a week) so Apple can innovate again.
How is (1) a new case (2) a new screen size (3) reduced bezels (4) brighter screen when wrist down (5) better dust resistance (6) stronger glass any less ambitious than a typical year for them? The difference between S6 and S5 seems smaller than that.