First, I would expect the real push in cars (CarPlay) even in more cars than now. More aftermarket units supporting it.
Second, the homecoming of HomeKit (

). If there are any bottlenecks to its widespread? Can it fully replace the expensive Google thermostat? Make it truly industrial strength protected. Make it manageable through AppleTV.
Third, improvement of AppleMusic and iCloud. iCloud syncs now very well and fast, my impression, almost like Dropbox.
Fourth, further IBM collaboration to see more Macs in the business.
Fifth, further move into education. Maybe, revival of plastic iBooks? I mean, iBooks were retired in 2009 to make place for more expensive MBAs. But now Macs are not a main business. So, lowering a bit margins in notebooks for market share in OS X is permissible. Bring in black slim iBook, i3, 4GB of RAM, 12 inch (non-retina) for 899 dollars.
Sixth, desktop Macs. The video Pro Mac is fine, but desktop it ain't. Bring in El Capitan modern case, i7, 16GB of RAM, GTX950. 999 dollars. Will sell like hot cakes.
Seventh. Apple-sim (or non-sim) AppleWatch2 with 3G capability and sensors discussed above.
Eight. Bring in rugged AppleWatch2 with solar battery, barometer, altimeter, thermometer, 3G, large size and battery - a travel watch, a rival to Casio ProTrek and G-shock.
Nine.Further improve AirDrop.
Ten.Make Foxconn produce iPhones in Brazil, Argentine and India.
Eleven. Further improve security and corporate networking, make FaceTime a true rival to Skype.
Twelve.Make Apple's Connect more visible.
Thirteen. Make Apple Pencil work with Macbooks (certainly with trackpads).
Fourteen. Make more innovative products and don't be afraid to dare. Remember, while you are the most expensive company in the world, you have a soul of underdog
