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Apple TV has so much potential but everytime something is not a hit Apple neglects it. This is not how to make something successful. How about do one for 99 which is just a streaming device and one for 199 which can be used as a console to play real console games and not that junk from the App Store.

Its good now but too overpriced for its use case which is streaming. A chip upgrade won’t make it suddenly successful. Its already overpowered for what it does. Its a glorified streaming machine. People won’t buy a device to stream Netflix if its already in the TV build in. Its not the 00s anymore. The new one needs to offer more than a smart TV does and needs to be 99.

Apple sadly now has little vision and only is in the business of spending as little as possible for maximum return across it's product line. Why release a new version of the Apple TV when you can just keep selling the old one?
 
Not sure what the point of all that storage is. The could have 1gb or 1tb, and I would have no idea.

Never checked the storage on mine, and no idea what it has.
As far as I can tell, the only need for storage on an AppleTV would be for those that engage with Arcade. To play Arcade games, one has to download them to their AppleTV. Clearly I am not the target audience for Arcade (50 yo dad who has casual interest in gaming, but apparently not as casual as Apple I starting) as I find it pretty lame/. But I do have 11 and 15 yos - who I woudl have thought was their target. And they tap into Arcade maaaybe ~2x a year? When really bored??

I could be wrong here, but I don't think movies or TV shows download to AppleTV (box). Those remain in the cloud.

All of that said... I do wonder the point of an AppleTV (box) - as we know it. As many have posted, most TVs in the last maybe decade(?) come bundled with all streaming apps - or can download all streaming apps. Makes think an updated AppleTV (box) isn't coming, but an entirely new piece of HomeOS-based hardware is. Time will tell.
 
If there is a done product that is not waiting, they should release it. Waiting for product tie-ins is so anti-apple. You shouldn't wait until whatever additional revenue generating what's it is up and running cause some people will subscribe before they forget that they don't watch TV. I feel like it just backs things up. Get products out, get people using them and get feed back that improves subsequent products sooner.
 
Gurman is such an asset to MacRumors, they get a story when he predicts something and another when he's wrong.

Funny, I was thinking similar when I read “It's not clear what happened, but it's possible Apple decided to…”. Such an arrogant assumption that Gurman was right and that something indeed happened.

What about the rumor Jobs once said privately of leakers that they were parasites. I wonder if by this point Apple in general considers sites like this as such.
 
I'm potentially picking up a pair of HomePods to serve as speakers for my TV. Anyone have any experience with that?
Yes, it’s wonderful for the most part, although I’ve been experiencing mine cutting out after 26, maybe 26.1. I use it with ARC to funnel audio from a console (PS5) to the HomePods and when it works, which is most of the time, it sounds great. I have the Reduce Bass option turned on, mind.
 
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I have the 2017, A10X Apple TV 4K and didn't see any reason to upgrade to the 2nd or 3rd generation models. Might get the new one only because A17 or later chip will have AV1 hardware playback for Plex.
 
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My current Apple TV box has revealed a number of bugs with tvOS 26.2. I had been looking forward to the next Apple TV box. But between the bugs on the current box and my other devices, I’m now thinking outside the ecosystem.
 
New Apple TV: Where is it?

It's not coming.

Well, it is, but you're looking in the wrong place.

Apple renamed Apple TV+ to just Apple TV, adding to the brand confusion between the service, the app and the box — all with the same name. I believe the Apple TV (the box) is being rethought to have its functions integrated into Apple's broader Home strategy.

What we currently know now as a TV box will be integrated into the new HomePods running homeOS. Every HomePod in your home will be capable of running the tvOS front end, AirPlayed wirelessly to any TV in any room.

While not every TV has AirPlay, virtually every brand of TV in the last 5 years has sold with or retroactively added support for AirPlay. Older TVs will have the last gen Apple TV or Apple may sell an AirPlay Stick.

Steve Jobs speaking about the Apple TV at All Things D said that it's hard to compete with FREE. Cable companies and now ISPs offer these free TV boxes. I think Apple is about to solve that by building it into their most successful Home device that people actually do buy: the HomePod mini which already runs a variant of tvOS without the UI, audioOS soon to be renamed homeOS.
I... let me get the right word... loathe this option.
I've got Sonos speakers in each corner of a living room. I'm sure others have a home cinema box of some kind, or a sound bar.
I've got a Bell app for my IPTV service that runs right off the existing Apple TV. I would have zero interest in adding another speaker in to the living room. Let me use my existing speakers.
And I'll point out.. that quote is 14-15 years ago. If you're taking 15 years to act on a strategy, you're doing it wrong.
 
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