Again the consumer is not the one that inovates or comes up with the ideas.
They are the ones that buy and use the innovative products.
If a company does not innovate it will eventually die like blackberry, ibm, blockbuster, xerox, yahoo, Polaroid, MySpace, borders and many other huge companies.
Reasons for stifled innovation:
- Fixating on one successful offering without accepting something better can (and will) come along
- Only focusing on the customer of today without anticipating their needs for the future
- Failure to update technology and change with the times