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Never seen one before but that piqued my curiosity. Just been on their website and could see only two Speidel watches listed, which strikes me as being rather strange. They claim to be in existance for over 100 years.
The same site heavily promotes Seiko. Amazon however show many different Speidel watches. Go figure.
Yours appears to be particularly sturdy in steel and is in remarkeble condition for a 1970's timepiece. So many early digital LED watches have long lost their displays, either due to natural ageing of the LED or LCD boards or accelerated death by leaking batteries.
Speidel was big in the 50's-70's for their watch bands - especially the "twist-o-flex". (I hated that band because it ripped hairs and kept going loose)

In the 70's they made bands for Seiko and Casio, then tried digital watches themselves. When digital watches got far cheaper in the late 70's, there wasn't enough money to be made from them, so they went back to bands.

I think that one style of LED and LCD watch they made in 1976 was their peak watch - very well made. (of couse they cost $225 US in 1976 dollars)

I got these watches "New Old Stock" a few years ago, which is why they're in such good condition.
 
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