Why Apple doesn't launch bigger screen iPhone as well?

[zap2]

Well yea they can but that costs them more. That's why they can't really produce the so called mid range priced phone. Instead, they rebrand and reuse. This behaviour we can see it from switch to the new plastic casing but it only cut the cost for like 80-100$? Having good design isn't always all, one simply can't just ignore engineering and law surrounds them.

Apple profit margins are MASSIVE. They could make a mid-range priced, but they wouldn't be making the tons of money they currently are.

 

[muratime]

As usual, alot of the posters that responded did not answer the OP question. It wasnt what do you think, should there be a larger iphone or not? It was , why doesnt apple offer a larger iphone. replies of "I dont want anything bigger" or "get an ipad" clearly miss the mark. apple makes several products in which they make multiple sizes, why not the iphone? I know...I know, fragmentation. But thats not really the answer...I know it makes dev more trouble some but dev would still be kicking in the door to have their own app no matter the screen size. I want an iphone with a larger screen, as I get older I notice it get harder and harder to make out the text on web sites. I know most sites have a mobile version but to me those mobile versions are most of the time harder to navigate. I read through all the replies so far and I havent seen a reply that gave a sound reson as to why apple doesnt make a larger iphone available to those that want it.

Thanks to GOD!! Somebody first time clearly heard me!
Yes, all the answers I am getting, they are either discussing what shall be the best size for a phone, or what they want or prefer personally. All unrelevant answers... Even if next iphone launches in 5 ot 4.z icnhses it won't explain why they will not keep another premium new phone with 4 inches in market.

Actually who are defending existing size is best, they will undertand what I mean when apple will stop making new models with the SIZE THEY ALREADY LIKE!!! Then next year probably they will start asking my question why only one size for new top model?

Thanks again helping me understand there is no answer yet..

 

[CallOfDuty]

Once Apple comes out with a much larger screen size of about the rumored 4.8 inches, cue those who clamour for galaxy note display sizes, especially Android fans. If not, they will say oh android has WIDGETs, Android has CUSTOMIZATIONz!!!!!!!!
People fail to realize in order to differentiate themselves companies would often make unique characteristics to their products; Google being that open guy while Apple being that close guy who tries to keep everything functioning close to perfection. Both has its trade offs.

Yes, I do agree that Apple needs to up its screen size even further, But there is a limit to everything you do, including display sizes. Galaxy Note display sizes are pretty much hitting the roof in terms of limits. I believe the sweet spot is about 4.8 inches.

 

[muratime]

Once Apple comes out with a much larger screen size of about the rumored 4.8 inches, cue those who clamour for galaxy note display sizes, especially Android fans. If not, they will say oh android has WIDGETs, Android has CUSTOMIZATIONz!!!!!!!!
People fail to realize in order to differentiate themselves companies would often make unique characteristics to their products; Google being that open guy while Apple being that close guy who tries to keep everything functioning close to perfection. Both has its trade offs.

Yes, I do agree that Apple needs to up its screen size even further, But there is a limit to everything you do, including display sizes. Galaxy Note display sizes are pretty much hitting the roof in terms of limits. I believe the sweet spot is about 4.8 inches.

Sorry but why still discussing what is the best screen size for market? I am tired to ask why apple has no multiple screen size in market for top model? Same like notebooks or computers.. Why people has to choose the latest model in one size???

 

[CallOfDuty]

Sorry but why still discussing what is the best screen size for market? I am tired to ask why apple has no multiple screen size in market for top model? Same like notebooks or computers.. Why people has to choose the latest model in one size???

Oh yes. It is all economies of scale as well as specialization. In economics, its said that many firms will try to specialize in one single product in order to allocate resources efficiently, ensure quality as well as reduce consumer uncertainty. By focusing on ONE sole display size for Apple, it ensures uniformity in pretty much every step involved in producing the iPhone. If Apple were to branch out the iPhone by making multiple display sizes, it would have to allocate resources to each of its venture and this encourages inefficiency. Quality of products will in turn be reduced.

Look at Samsung and their products - They have tons of different phones with different display sizes but generally they have much cases of accountability to quality standards. The iPhone 5 survived drop tests in many tests by different people than the Galaxy S3 last year - this again shows another example of specialization and quality. But in fairness, the iPhone 5 had its fair share of scuffing.

 

[muratime]

Oh yes. It is all economies of scale as well as specialization. In economics, its said that many firms will try to specialize in one single product in order to allocate resources efficiently, ensure quality as well as reduce consumer uncertainty. By focusing on ONE sole display size for Apple, it ensures uniformity in pretty much every step involved in producing the iPhone. If Apple were to branch out the iPhone by making multiple display sizes, it would have to allocate resources to each of its venture and this encourages inefficiency. Quality of products will in turn be reduced.

Look at Samsung and their products - They have tons of different phones with different display sizes but generally they have much cases of accountability to quality standards. The iPhone 5 survived drop tests in many tests by different people than the Galaxy S3 last year - this again shows another example of specialization and quality. But in fairness, the iPhone 5 had its fair share of scuffing.

Thanks for the reply!! It is quite fair explanation.
But I like to challenge your reply..
Yes. Maybe is it said so in economics..
So can you explain me why it is not same case for imacpro, retina display? So shall I assume they sarify from quality because they have different sizes in market? I don't think so.
Quality is related to your capability and investment.
I do not know which one is a bigger market, but ihpone generates enough money and profit to invest whatever is necesarry. Maybe it can be true that it is bigger challange for Samsung to have 2 screen size for premium model since their selling units and profits aere much lower than Apple for iphone.
Also it would be a perfect move for Apple to directly attack the other brands in market by having another size premuim model similar to their size.
Same question can be asked for Samsung, if all Apple users are happy with their existing size, why not offering a premuim model to this size as well? Whoever is get sick with Apple for some reason, they will not comprimise what they like as size.

I am not really convinced however you clearly replied my question. Thanks very much.

 

[CallOfDuty]

Thanks for the reply!! It is quite fair explanation.
But I like to challenge your reply..
Yes. Maybe is it said so in economics..
So can you explain me why it is not same case for imacpro, retina display? So shall I assume they sarify from quality because they have different sizes in market? I don't think so.
Quality is related to your capability and investment.
I do not know which one is a bigger market, but ihpone generates enough money and profit to invest whatever is necesarry. Maybe it can be true that it is bigger challange for Samsung to have 2 screen size for premium model since their selling units and profits aere much lower than Apple for iphone.
Also it would be a perfect move for Apple to directly attack the other brands in market by having another size premuim model similar to their size.
Same question can be asked for Samsung, if all Apple users are happy with their existing size, why not offering a premuim model to this size as well? Whoever is get sick with Apple for some reason, they will not comprimise what they like as size.

I am not really convinced however you clearly replied my question. Thanks very much.

That's pretty much the problem with Apple. I agree, while it is indeed extremely beneficial for Apple to specialize in one display size, there are indeed trade offs, including lack of variation- Which is also listed as an disadvantage under Economics ! By specializing in simply one type of product, you are not providing consumers with much choice, and those who don't like such limits are compelled to switch.

The problem many people have with Apple now is why are they not making a bigger screen yet when the trend shows that a bigger screen is in great demand? At least make a second phone with a bigger screen right? Surprisingly, year after year Apple ignored this and continued to specialize in one display size. Which is why I believe 2014 is an extremely CRUCIAL year for Apple. The 5S is a great phone, but in terms of display size Apple is really stretching it this time round - it has consistently ignored market trend for nearly past 3-4 years ever since Samsung came into the market with a big screen.

The longer Apple took their time about the display size, the higher the demand for it and it will eventually KILL Apple. Yes, I repeat, KILL. Apple does have billions of dollars in the bank, but that does not mean it shouldn't fulfil its purpose of being a firm with a focus on profit maximization- Ideally Apple should experrience increasing profits year after year. In economics, its also said that firms who do not adjust to consumer demands will be driven out of the market. And that is what exactly happened to blackberry. Nokia nearly fell victim to it as well.

2014 is going to be a make or break year for Apple: release one phone with a permanent larger screen, or release a variation.
But I shall also add in that although consumers do want a larger screen, it does not necessary mean they MUST have a larger screen. Some want a larger screen but is actually fine with the current screen size. There is a fine line between a MUST and a WANT. But i do believe there is still no harm in releasing an iPhone with a larger screen.

 

[muratime]

That's pretty much the problem with Apple. I agree, while it is indeed extremely beneficial for Apple to specialize in one display size, there are indeed trade offs, including lack of variation- Which is also listed as an disadvantage under Economics ! By specializing in simply one type of product, you are not providing consumers with much choice, and those who don't like such limits are compelled to switch.

The problem many people have with Apple now is why are they not making a bigger screen yet when the trend shows that a bigger screen is in great demand? At least make a second phone with a bigger screen right? Surprisingly, year after year Apple ignored this and continued to specialize in one display size. Which is why I believe 2014 is an extremely CRUCIAL year for Apple. The 5S is a great phone, but in terms of display size Apple is really stretching it this time round - it has consistently ignored market trend for nearly past 3-4 years ever since Samsung came into the market with a big screen.

The longer Apple took their time about the display size, the higher the demand for it and it will eventually KILL Apple. Yes, I repeat, KILL. Apple does have billions of dollars in the bank, but that does not mean it shouldn't fulfil its purpose of being a firm with a focus on profit maximization- Ideally Apple should experrience increasing profits year after year. In economics, its also said that firms who do not adjust to consumer demands will be driven out of the market. And that is what exactly happened to blackberry. Nokia nearly fell victim to it as well.

2014 is going to be a make or break year for Apple: release one phone with a permanent larger screen, or release a variation.
But I shall also add in that although consumers do want a larger screen, it does not necessary mean they MUST have a larger screen. Some want a larger screen but is actually fine with the current screen size. There is a fine line between a MUST and a WANT. But i do believe there is still no harm in releasing an iPhone with a larger screen.

Wow. Your reply makes a lot of sense to me!!! Indeed.
Maybe it won't kill Apple, but its throne will not be high as it was used to be. And maybe with 4-5 years, if Samsung is smart enough to implement what I wrote or any other, that may change the top players position.
Apple is a software genious. This is their main reason of success by far until now. When this combined with their high end hardware with a excellent simple design, they dominated the market and created all rules/trends..
Then while others were deperately suffering a sufficient and efficient software, Google another genious entered market to service the needs of all others. Then slowly game started to change. Samsung or HTC is not alone, they are with Google. Google itself is there. Apple shall be very careful. The times with best IOS is slowly changing. Still best but not like old times. Gap is closed quite much. Today Samsung 4 users are not complaining about its speed or convenience. App developers are started to invest on Android as well.
Apple is still continue to implement such rule like 5 and then next year 5s same size and nobody admits, regardless its new fingerprint and other groundbreaking innovations, this is not enough for satisfaction.

Thanks buddy.

 

[Krissypantz2828]

I admire Apple like most of users here..

However I see lots of my friends and most people in internet demanding bigger screen phone.. (including myself). Most of them selecting/changing their phones due to mainly screen size reasons.

I am curious, why Apple doesn't launch bigger screen phone next to existing one?

I am happy with new functions of Iphone 5s like fringerprint, slow motion video etc.. however this was not consumer expectation. Why not first answering customer demand than make innovation...

I checked all internet, I couldn't find any official announcment why Apple ignores an OBVIOUS DEMAND from its users?
Such a blind attitude is that?

Why Ipad had different sizes? Why Macbooks in different screen sizes? then why ihone stuck to 4 inches only..

Can anybody explain this to me for god sake???

(maybe it is told, but I checked all forum titles, nobody is asking the obvious obviously...) we own a explanation from Apple

regards,

Murat

Buy an iPad mini if you want a bigger screen. Nough said. The second Apple makes their phone screens like the dinosaurs Samsung phones are, I'm done.

 

[zipa]

???
People said the 5c is too expensive and the 5s is not new.

But all of these people will buy either or both.

I most certainly will not buy either of them. I would've bought the 5C if it would indeed have been cheap, and I would be standing in line already for an iphone with a bigger screen, pretty much regardless of it's innards.

 

[BMcCoy]

Why Apple doesn't launch bigger screen iPhone as well??

Because the ring-fenced iOS ecosystem is presently sufficient to keep the customers who would otherwise jump ship from Apple completely.

---
iOS, and their current bank balance, mean Apple can - for the moment - keep their product range relative small, and distinct.
I think it would be relatively straightforward for Apple to expand their range, to effectively be an otherwise identical iOS device but at every screen size... 4", 5", 6", 7", 8".. etc.

Some may argue that would be a good move, and would satisfy everyone's choice, no matter what screen size they say they want.

But would that lose the identity of the iPhone and iPad?

Apple are undoubtably trying different screen sizes.. they probably have been for years. We know they tried umpteen sizes for ipad, before settling on the chosen size. But it's clear that there is a strict chain of command in Apple, and when you have individuals in charge of something so important, their decision-making will not always be transparent.

 

[zipa]

There may be a few people who would love a bigger screen but not enough for apple to make one.

I think you will find that phones with screens larger than 4" vastly outsells the iphone, so that argument surely doesn't hold water.

A bit over a year ago the 3,5" screen was so perfect and magn-friggin-ificent that nobody in their right mind would want anything bigger or anything smaller ever. And then came a bigger screen, and whaddaya know. It sold like hotcakes. Incredible how fast people forgot about that screen size bump...

 

[zipa]

Buy an iPad mini if you want a bigger screen. Nough said. The second Apple makes their phone screens like the dinosaurs Samsung phones are, I'm done.

I will. But that's because I want a smaller screen than the one on my ipad 2. For a bigger screen phone I will have to look elsewhere. The new Note 3 is an option but I'll want to see what Nokia has prepared for the end of October.

And "nough said", really? You don't think that there's room for *anything* between the 4" iphone and the mini that is four times larger? Really?

 

[Krissypantz2828]

I will. But that's because I want a smaller screen than the one on my ipad 2. For a bigger screen phone I will have to look elsewhere. The new Note 3 is an option but I'll want to see what Nokia has prepared for the end of October.

And "nough said", really? You don't think that there's room for *anything* between the 4" iphone and the mini that is four times larger? Really?

Not really. You want a phone, not a pocket sized computer. I love the size of the iPhones and if you really need something bigger then get the iPad. Which is what I am doing in a couple of months. I think the Samsung's look hideous. I love the compact size of the iPhone.

 

[javisan]

Not really. You want a phone, not a pocket sized computer.

Dude, the iPhone IS a pocket sized computer. That's the point, if you want a small phone, just get a prepaid basic phone.

The current screen size on the iPhone is crippling its usage potential. Viewing websites in Safari (even in mobile mode) is almost unbearable.

People just don't get it

 

[Krissypantz2828]

Dude, the iPhone IS a pocket sized computer. That's the point, if you want a small phone, just get a prepaid basic phone.

The current screen size on the iPhone is crippling its usage potential. Viewing websites in Safari (even in mobile mode) is almost unbearable.

People just don't get it

I dont think its a matter of people not getting it. I think its a matter of preference. Just because some people want a bigger phone doesnt mean Apple should do it. Crippling usage potential? I think the size is perfect, how much real estate do you really need in a phone before you realize what you are really craving is a small tablet?

Also when I picture "Apple" products in my head, I picture compact, sleek, thin and appealing to the eye, not huge and bulky!

I will rephrase, a pocket sized dinosaur of a phone.

 

[WRXHokie]

I admire Apple like most of users here..

However I see lots of my friends and most people in internet demanding bigger screen phone.. (including myself). Most of them selecting/changing their phones due to mainly screen size reasons.

I am curious, why Apple doesn't launch bigger screen phone next to existing one?

I am happy with new functions of Iphone 5s like fringerprint, slow motion video etc.. however this was not consumer expectation. Why not first answering customer demand than make innovation...

I checked all internet, I couldn't find any official announcment why Apple ignores an OBVIOUS DEMAND from its users?
Such a blind attitude is that?

Why Ipad had different sizes? Why Macbooks in different screen sizes? then why ihone stuck to 4 inches only..

Can anybody explain this to me for god sake???

(maybe it is told, but I checked all forum titles, nobody is asking the obvious obviously...) we own a explanation from Apple

regards,

Murat

Many people are wondering the same thing. Which is why they are getting their lunch eaten by Samsung right now.

Apple has always moved to the beat of their own drum... I don't think thats going to change any time soon.

 

[Adelphos33]

A lot of people like larger screens. Apple is currently focusing on consistency of experience, manufacturing efficiency, ease for app developers, etc. After 5c related growth taps out, expect a larger format iPhone. But Apple does things at its own speed.

 

[muratime]

I dont think its a matter of people not getting it. I think its a matter of preference. Just because some people want a bigger phone doesnt mean Apple should do it. Crippling usage potential? I think the size is perfect, how much real estate do you really need in a phone before you realize what you are really craving is a small tablet?

Also when I picture "Apple" products in my head, I picture compact, sleek, thin and appealing to the eye, not huge and bulky!

I will rephrase, a pocket sized dinosaur of a phone.

Krispypants Actually you haven't reply the question, whereas you mention your advice, also how perfectly your preference fits with Apple 5s size.
I have news for you, hold tight, these are ineviatble news, next year Iphone gonna launch new bigger screen size!! As they did in the past after 4s.
So what you gonna do? You will question exactly like my thread here? Why apple discontinued your perfect god given choice of screen size and leaving you only option to buy bigger one?
So before you make comments, think about where you will stand with Apple strategy after 2 years.
Most probably, you will swallow and start to preach that best and perfect size is the new size and no need to launch another size.
So so so, please no reply needed if you can't answer the title of thread. I am not asking advice. Even your advice even shows you don't know Apple.

 

[Lefteous]

There is a simple matrix that should tell the future:

iPad 9.7 inch / 266ppi | iPad 7,9 inch / 326ppi
??? | iPhone 4,0 inch / 326ppi

So what is the missing piece? It's a 4,9 inch iPhone at 266ppi

+ Absolutely no fragmentation
- No Retina display (could be 2272x1280 alternatively)

 

[muratime]

Because the ring-fenced iOS ecosystem is presently sufficient to keep the customers who would otherwise jump ship from Apple completely.

---
iOS, and their current bank balance, mean Apple can - for the moment - keep their product range relative small, and distinct.
I think it would be relatively straightforward for Apple to expand their range, to effectively be an otherwise identical iOS device but at every screen size... 4", 5", 6", 7", 8".. etc.

Some may argue that would be a good move, and would satisfy everyone's choice, no matter what screen size they say they want.

But would that lose the identity of the iPhone and iPad?

Apple are undoubtably trying different screen sizes.. they probably have been for years. We know they tried umpteen sizes for ipad, before settling on the chosen size. But it's clear that there is a strict chain of command in Apple, and when you have individuals in charge of something so important, their decision-making will not always be transparent.

BMcCoy, why not having 2 different sizes? Your reply doesn't explain. Because existing size is sufficicent. Then explain sufficient? Or sufficient for what? For whom? Do you enough market data to call what you lose and gain, comes out as sufficient?
I don't think so.
But you are right, they are not transparent.

Actually I assume we are questioning the most basics of strategy when Apple was intoducing the Iphone to market, even after few years after its launch. It became such a rigid pillar of their stragey and they don't know how to question, reply, handle or deal with the existing situation.
This bring blind attitude to their customers.
Apple was not always like this, in the past they were doing what was needed, there was reasons behind it. But this one I think goes such deep, they are just fools now about it.

 

[zipa]

Not really. You want a phone, not a pocket sized computer. I love the size of the iPhones and if you really need something bigger then get the iPad. Which is what I am doing in a couple of months. I think the Samsung's look hideous. I love the compact size of the iPhone.

No, I don't want a phone. I had plenty of those in the 1990's. I want a pocket sized computer, aka a smartphone. I just want it to be bigger than 4", but smaller than the 400% bigger iPad mini. Something in the 4,7-5" range would be perfect, although the Note with the s-pen sounds mighty tempting.

The iPad isn't an option because I can't make calls with it. I'll be getting a mini, but that will replace my iPad 2, not my smartphone.

Also, I couldn't care less what you think about the looks of any device. I'm not buying one for you, I'm buying it for myself.

 

[muratime]

There is a simple matrix that should tell the future:

iPad 9.7 inch / 266ppi | iPad 7,9 inch / 326ppi
??? | iPhone 4,0 inch / 326ppi

So what is the missing piece? It's a 4,9 inch iPhone at 266ppi

+ Absolutely no fragmentation
- No Retina display (could be 2272x1280 alternatively)

Makes sense... It is a reply to people advice buy ipad mini istead.. Missing part of equation stands in your figures..
But sad part, most Apple users as I mentioned, they are obeyers, not thinkers..

 

[Krissypantz2828]

No, I don't want a phone. I had plenty of those in the 1990's. I want a pocket sized computer, aka a smartphone. I just want it to be bigger than 4", but smaller than the 400% bigger iPad mini. Something in the 4,7-5" range would be perfect, although the Note with the s-pen sounds mighty tempting.

The iPad isn't an option because I can't make calls with it. I'll be getting a mini, but that will replace my iPad 2, not my smartphone.

Also, I couldn't care less what you think about the looks of any device. I'm not buying one for you, I'm buying it for myself.

Well good luck because Apple isnt going to make gaudy looking devices just because you and 25 % of the population want one.

----------

Krispypants Actually you haven't reply the question, whereas you mention your advice, also how perfectly your preference fits with Apple 5s size.
I have news for you, hold tight, these are ineviatble news, next year Iphone gonna launch new bigger screen size!! As they did in the past after 4s.
So what you gonna do? You will question exactly like my thread here? Why apple discontinued your perfect god given choice of screen size and leaving you only option to buy bigger one?
So before you make comments, think about where you will stand with Apple strategy after 2 years.
Most probably, you will swallow and start to preach that best and perfect size is the new size and no need to launch another size.
So so so, please no reply needed if you can't answer the title of thread. I am not asking advice. Even your advice even shows you don't know Apple.

They made it longer instead of wider, which is fine. If you think they are going to make a huge device just because some Apple fans want it, you are sadly mistaken. How many apple fans want to customize their iPhones? Do we have customization? No. If you haven't noticed Apple pretty much does what it wants.

----------

No, I don't want a phone. I had plenty of those in the 1990's. I want a pocket sized computer, aka a smartphone. I just want it to be bigger than 4", but smaller than the 400% bigger iPad mini. Something in the 4,7-5" range would be perfect, although the Note with the s-pen sounds mighty tempting.

The iPad isn't an option because I can't make calls with it. I'll be getting a mini, but that will replace my iPad 2, not my smartphone.

Also, I couldn't care less what you think about the looks of any device. I'm not buying one for you, I'm buying it for myself.

Then switch to Android.

 

[Rosenrot]

I'm going back to iPhone because I feel my Nexus 4 screen is too big. Yes, it's sometimes nice to have but I'd rather be able to operate a phone one handed without some difficulty.