It should be. Apple says its best thing about the iPhone is the camera. All of those shot on iPhone commercials are everywhere. We don't see shot on Samsung note or S7 yet that phone has a much better camera. I just wish that apple used the same or better. As a pro photographer, I want my iPhone camera to be great. Those of you that aren't photographers can care less. You guys mostly take snap shots for Facebook and Instagram. I want my iPhone to perform like my DSLR, I realize it can't match it, but at least apple can try. I just hate the aggressive noise reduction and watercolor look seen in medium ISO levels. Bigger optics mean more light grasp and higher resolution.
I use my iPhone for three things: photography, web browsing, and texting. I'm not a gamer, nor do I play Pokemon go!