Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Not seeing much point upgrading to the 7s to be honest given the rumors it will only really include glass back from last years model. The OLED iPhone is where we will see improvements.

The OLED model is where you see the latest technology, both phones will have improvements. The 7s Possible features: Wireless charging, camera enhancements, A11 chip, Tru-Tone, Improved water resistance, new colors, etc. For some, the 7s will be more than enough to upgrade from an older device and will have a lot of popularity with the price point.
 
The OLED model is where you see the latest technology, both phones will have improvements. The 7s Possible features: Wireless charging, camera enhancements, A11 chip, Tru-Tone, Improved water resistance, new colors, etc. For some, the 7s will be more than enough to upgrade from an older device and will have a lot of popularity with the price point.

Guess it depends how they price it. If it remains the same as last year or abit less.

It will be better than my 7 plus for sure but not something I would upgrade to personally. Rather wait for oled iphone or keep my 7 plus.
 
Shelling out anything above $700 is a substantial amount of money for a device that "needs" to be replaced every 2-3 years. So if you're going to spend at least that much, you want the "best" available.

Why would people spend 80-90% of what the iPhone 8 will cost on an "inferior" product like the iPhone 7S? Apple knows their customers. They know from the flop of the iPhone 5C that they won't go for the cheaper option when there is a more expensive, "better" option available.
Really? Why did Europes largest market see disappointing sales for the iPhone 7 then when the price shot up last year? That was supposedly the best iPhone at the time.

Why do people like you assume every iPhone user has impeccable financial funds to spend on whatever iPhone is released?
 
Really? Why did Europes largest market see disappointing sales for the iPhone 7 then when the price shot up last year? That was supposedly the best iPhone at the time.

Why do people like you assume every iPhone user has impeccable financial funds to spend on whatever iPhone is released?

If a customer owned an iPhone 6 or 6S, and decided to hold off for a year because of the price, that's one thing. But those same customers are not going to say "Well, the iPhone 7 is too much money... I guess I'll settle for a Motorola". That doesn't happen. Now, if a customer is dead-set on getting a new phone this year, (and many ppl held off on the 7 waiting for the 10th anniversary phone), they are not going to settle for the "second best" phone on the market when they can spend a little more for the best.

As for your iPhone-user finances argument, studies continually show that Apple customers have more disposable income and are willing to spend that money on gadgets. Believe me, Apple is also aware of those stats.
 
If a customer owned an iPhone 6 or 6S, and decided to hold off for a year because of the price, that's one thing. But those same customers are not going to say "Well, the iPhone 7 is too much money... I guess I'll settle for a Motorola". That doesn't happen. Now, if a customer is dead-set on getting a new phone this year, (and many ppl held off on the 7 waiting for the 10th anniversary phone), they are not going to settle for the "second best" phone on the market when they can spend a little more for the best.

As for your iPhone-user finances argument, studies continually show that Apple customers have more disposable income and are willing to spend that money on gadgets. Believe me, Apple is also aware of those stats.
Why did sales of the iPhone 6S shoot up last year when the 7 was released? I was one of those people pissed off at the £240 price hike. The owner of Carphone Warehouse thinks it's down to the lack of headphone and increased price over previous models. Is Apple aware of that do you know?
 
If a customer owned an iPhone 6 or 6S, and decided to hold off for a year because of the price, that's one thing. But those same customers are not going to say "Well, the iPhone 7 is too much money... I guess I'll settle for a Motorola". That doesn't happen. Now, if a customer is dead-set on getting a new phone this year, (and many ppl held off on the 7 waiting for the 10th anniversary phone), they are not going to settle for the "second best" phone on the market when they can spend a little more for the best.

As for your iPhone-user finances argument, studies continually show that Apple customers have more disposable income and are willing to spend that money on gadgets. Believe me, Apple is also aware of those stats.

You're assuming that there aren't many customers who might actually consider the "7s (plus)" to be a better phone. Some actually prefer the design, and the home button and TouchID, as well as the wider aspect ratio. All of that with presumably the same chip and ram of the "8", and it cost less!

Most of us here are pretty enthusiastic about iPhone so we can't see past the most premium model, but honestly, the "7s" will probably be the better buy for most consumers, if they can resist being taken in by the more glamorous option.

I think that people here are underestimating how popular the "7s" models will be because of their own personal bias to "superior" technology.
 
You're assuming that there aren't many customers who might actually consider the "7s (plus)" to be a better phone. Some actually prefer the design, and the home button and TouchID, as well as the wider aspect ratio. All of that with presumably the same chip and ram of the "8", and it cost less!

Most of us here are pretty enthusiastic about iPhone so we can't see past the most premium model, but honestly, the "7s" will probably be the better buy for most consumers, if they can resist being taken in by the more glamorous option.

I think that people here are underestimating how popular the "7s" models will be because of their own personal bias to "superior" technology.

Very well said. A lot of tech enthusiasts, geeks whatever you want to call them, here forget that iPhone users do not fit one particular demographic. Surveys that suggest iPhone users have more disposable income are not worth the paper they are written on. It's absolute tripe. You only have to pay a little bit of attention to the society we live in to realise the iPhone is used across a range of demographics from very low earners to the high end. There are people where I work on minimum wage using iPhones all the way up to directors. I've noticed less of the latest devices being used but we are in very uncertain times in the UK. People are becoming more frugal with their money.

The assumption here seems to be people will buy the iPhone 8 at any cost because it's got an OLED screen and people want it as a status symbol. I hope Apple are more in touch than many who contribute here, I really do. I too think the iPhone 7S will be the major seller due to its price point. The 8 is rumoured to be £1000+ or be on contracts of at least £50 per month with an upfront cost. You don't need to pay those prices in this day and age.
 
  • Like
Reactions: JohnnyGo and drzen
Very well said. A lot of tech enthusiasts, geeks whatever you want to call them, here forget that iPhone users do not fit one particular demographic. Surveys that suggest iPhone users have more disposable income are not worth the paper they are written on. It's absolute tripe. You only have to pay a little bit of attention to the society we live in to realise the iPhone is used across a range of demographics from very low earners to the high end. There are people where I work on minimum wage using iPhones all the way up to directors. I've noticed less of the latest devices being used but we are in very uncertain times in the UK. People are becoming more frugal with their money.

The assumption here seems to be people will buy the iPhone 8 at any cost because it's got an OLED screen and people want it as a status symbol. I hope Apple are more in touch than many who contribute here, I really do. I too think the iPhone 7S will be the major seller due to its price point. The 8 is rumoured to be £1000+ or be on contracts of at least £50 per month with an upfront cost. You don't need to pay those prices in this day and age.

Absolutely spot on. I've posted elsewhere that people on the lower end of the wage scale where I work are moving to Samsung on the whole. It's partly lack of interest in smartphone upgrades in general, but there's a lot of resentment at the cost of Apple products. I look after the IT, and I'm absolutely fed up of being asked about iCloud storage for one thing, people just can't get their heads around it.

Lack of durability is another big issue. People break their screens incredibly often (I've managed that once in 7 years of iPhone use so far), they're not keen on carrying around a fragile, expensive device when one hundreds of pounds cheaper will do a similar job. The Apple difference is getting less significant when you have the likes of my team telling people about the OnePlus phones, or even cheaper brands like WileyFox. Maybe this is a UK thing considering the poor economic situation we're in, maybe smartphones have just got to the point where they're like any everyday electronic item.

Personally I'm staying with Apple unless they really take the piss, but even as a heavy smartphone user with a good job I'm really reluctant to spend the amount the 8 requires.
 
You're assuming that there aren't many customers who might actually consider the "7s (plus)" to be a better phone. Some actually prefer the design, and the home button and TouchID, as well as the wider aspect ratio. All of that with presumably the same chip and ram of the "8", and it cost less!

Most of us here are pretty enthusiastic about iPhone so we can't see past the most premium model, but honestly, the "7s" will probably be the better buy for most consumers, if they can resist being taken in by the more glamorous option.

I think that people here are underestimating how popular the "7s" models will be because of their own personal bias to "superior" technology.

If you are already spending over 700 bucks on a phone might as well get the best. The difference between the 7S and the 8 is massive to me. The GM leak has uncovered so many excusives for the iPhone 8 that people will forget the price and just opt for it
 
  • Like
Reactions: 44267547
If you are already spending over 700 bucks on a phone might as well get the best. The difference between the 7S and the 8 is massive to me. The GM leak has uncovered so many excusives for the iPhone 8 that people will forget the price and just opt for it

Those are similarly my thoughts. I owned the iPhone 6/6S/7, and they have all been very similar with incremental updates, and I'm ready for something new. If I'm spending that amount of money, I want to have the latest technology and form factor with this new iPhone. For me, I find it refreshing to have something new and different from the past three years from what I have been used to. I think the OLED model will offer that and meet my expectations.
 
  • Like
Reactions: Radon87000
After the new leaks i think Apple are going to have a LOT to show at Tuesday's event, the iPhone part of the keynote is probably going to take up most of the time. I also think that after the keynote a lot of people are going to want the iPhone 8/Edition, it will be a BIG upgrade and after Apple have showed off the OLED screen, demoed the 3D facial recognition system and so on people will probably be falling over themselves to pre-order one.

Personally having seen all the leaks including the ones from over night (here in the UK) i'm already sold on the iPhone 8/Edition and want to pre-order one!
 
If you are already spending over 700 bucks on a phone might as well get the best. The difference between the 7S and the 8 is massive to me. The GM leak has uncovered so many excusives for the iPhone 8 that people will forget the price and just opt for it

Those are similarly my thoughts. I owned the iPhone 6/6S/7, and they have all been very similar with incremental updates, and I'm ready for something new. If I'm spending that amount of money, I want to have the latest technology and form factor with this new iPhone. For me, I find it refreshing to have something new and different from the past three years from what I have been used to. I think the OLED model will offer that and meet my expectations.

You guys are lucky, but for a lot of people that extra 300 quid is not small pocket change. £700 is often a persons limit for a mobile phone and often translates into more when a contract is added.
 
You guys are lucky, but for a lot of people that extra 300 quid is not small pocket change. £700 is often a persons limit for a mobile phone and often translates into more when a contract is added.
But then why are customers like those even consdiering the 7S? Your opinion is that that 300 isnt worth the extra features offered by the 8. But what does spending 700 on the 7s get you. An iPhone 7 with wireless charging and glass back and some camera improvements which will likely be miniscule. Thats just throwing money away imo.
 
But then why are customers like those even consdiering the 7S? Your opinion is that that 300 isnt worth the extra features offered by the 8. But what does spending 700 on the 7s get you. An iPhone 7 with wireless charging and glass back and some camera improvements which will likely be miniscule. Thats just throwing money away imo.

An iPhone 7S is more obtainable on contract than the iPhone 8. If an iPhone 7 is £40 a month with an upfront cost of £290, then my guess is the 7S will be a similar cost. The iPhone 8 will likely have contracts capped at £55-£65 per month with a higher upfront cost again. It's those details that make the difference when you don't have an extensive disposable income.
 
An iPhone 7S is more obtainable on contract than the iPhone 8. If an iPhone 7 is £40 a month with an upfront cost of £290, then my guess is the 7S will be a similar cost. The iPhone 8 will likely have contracts capped at £55-£65 per month with a higher upfront cost again. It's those details that make the difference when you don't have an extensive disposable income.
I see. Well I always buy unlocked phones and it was a choice between getting the $969 7S Plus or a radically overhauled 8 for $1300. I am going for the latter but after trading in my 7 Plus which will reduce the cost.

Apple's going in for the status symbol viewpoint with the iPhone 8. Supposedly, the animated emoji can only be sent and received by users with an iPhone 8.
 
Last edited:
I see. Well I always buy unlocked phones and it was a choice between getting the $969 7S Plus or a radically overhauled 8 for $1300. I am going for the latter but after trading in my 7 Plus which will reduce the cost.

Apple's going in for the status symbol viewpoint with the iPhone 8. Supposedly, the animated emoji can only be sent and received by users with an iPhone 8.
Buying outright is not the mainstream approach though. You're in a fortunate position where you can just buy in cash but the common method is purchasing on contract and spreading the cost over 2 years. That's becoming expensive though. You're also assuming everybody is judging these phone based purely on their hardware. A lot people buy the brand because it's the brand and price plays a major part.

If Apple are keeping something as simple as animated emojis for the iPhone 8, I can only laugh really. We're used to gifs and effects in iMessage as it is so an animated emoji is hardly blockbusting features. The status symbol label is a stretch too as it's hardly a demonstration of someones wealth. It's overpriced, but hardly Patek Philippe territory.
 
You're assuming that there aren't many customers who might actually consider the "7s (plus)" to be a better phone. Some actually prefer the design, and the home button and TouchID, as well as the wider aspect ratio. All of that with presumably the same chip and ram of the "8", and it cost less!

Most of us here are pretty enthusiastic about iPhone so we can't see past the most premium model, but honestly, the "7s" will probably be the better buy for most consumers, if they can resist being taken in by the more glamorous option.

I think that people here are underestimating how popular the "7s" models will be because of their own personal bias to "superior" technology.

Some people might value having the 7S over the 8. Obviously, some people will buy it. But the question of why so many people will flock to the 8 is answered by the fact that the 8 will be sporting something new, which is going to be priced and advertised as "the best". The 7S, just based on how Apple does the pricing, will be the inferior product for most people (unless you need Touch ID).

When all is said and done, I will be expecting the 8 to outsell the 7 and 7S combined.
 
Some people might value having the 7S over the 8. Obviously, some people will buy it. But the question of why so many people will flock to the 8 is answered by the fact that the 8 will be sporting something new, which is going to be priced and advertised as "the best". The 7S, just based on how Apple does the pricing, will be the inferior product for most people (unless you need Touch ID).

When all is said and done, I will be expecting the 8 to outsell the 7 and 7S combined.
Exactly. Thisi s something the 7S advocates just don't understand. People don't want to upgrade just for the sake of it. They want new features and latest hardware. The 7S literally has nothing the 7 owners would potentially want.
 
Why did sales of the iPhone 6S shoot up last year when the 7 was released? I was one of those people pissed off at the £240 price hike. The owner of Carphone Warehouse thinks it's down to the lack of headphone and increased price over previous models. Is Apple aware of that do you know?

Phone sales in general shoot up toward the end of the year. Promotions are taking place, the "holiday season" is starting... Every year it's the same drill. The 6S sales were nothing out of the ordinary. Now, if you'd told me that 6S sales were greater than 7 sales, you'd have a point. But the "better" device dramatically outsold the "inferior" device, which will always be the case, especially with Apple products.
 
Exactly. Thisi s something the 7S advocates just don't understand. People don't want to upgrade just for the sake of it. They want new features and latest hardware. The 7S literally has nothing the 7 owners would potentially want.

I don't think anyone is having difficulty understanding that some people owning a 7 would want that. The point is it's an increased premium for it. I might even pay it, depends on what mood I'm in when the pre-orders are live. There are going to be significant amounts of people choosing cheaper alternatives though, that's a shift that started last year when the 7 was released.

As I said earlier, I think this is a UK thing as a result of price rises due to the weaker pound.
 
I don't think anyone is having difficulty understanding that some people owning a 7 would want that. The point is it's an increased premium for it. I might even pay it, depends on what mood I'm in when the pre-orders are live. There are going to be significant amounts of people choosing cheaper alternatives though, that's a shift that started last year when the 7 was released.

As I said earlier, I think this is a UK thing as a result of price rises due to the weaker pound.

If this is the case i might be able to order my iPhone 8/Edition without any problems :D every year the dates slip after a couple of minutes.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.