Why is Apple over hyping this watch more than the iPhone?

[ChinaRye]

Because Apple now has a solid record of releasing culturally influential products.

 

[doug in albq]

Steve Jobs, who approved the 1984 Superbowl ad? Steve Jobs, who rented auditoriums for his product announcements? Steve "Mister One More Thing" Jobs???

There have been countless great products that never got off the ground. I can't say for sure whether they were expected to sell themselves, but the last thing any successful entrepreneur does is leave the sales effort to chance. Without a doubt, Steve wanted Apple's products to be good enough that they could sell themselves. He was smart enough to know that, if you build a better mousetrap, you'd best make sure the public knows how to find your door.

I never said S. Jobs did not "market" the iPhone, I said the phone would sell itself. An organization still markets products that will virtually "sell themselves." However, like OP stated, iPhone was not over-hyped to the extent of this Watch.

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Yeah, that's why there were no ads or marketing for the iPhone. Totally.

see above

 

[derekmlr]

It's Apple. You gotta expect "premium pricing" on whatever they release. At least it's been getting better (not too expensive).

But really, it's a new product line that opens up new possible interactions. Yes, it's a small touch screen on your wrist, but it's more about the advantage and use case of having such. What you use your watch for, will be different than what you use your phone for, which is also different than what you use a tablet/notebook for.

But in general, there's always hype for Apple products.

 

[C DM]

I never said S. Jobs did not "market" the iPhone, I said the phone would sell itself. An organization still markets products that will virtually "sell themselves." However, like OP stated, iPhone was not over-hyped to the extent of this Watch.

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see above

I think many would say that it's not over-hyped any more than let's say the iPad was. iPhone was also hyped, although perhaps to a lesser degree, and that might have only been due to the fact that Apple was still not as mainstream as it has become since iPhone, which changes their marketing to a decent degree to account for that. There's also the fact that the watch is a somewhat different product in the sense that aside from it being a personal device it's also a fashion accessory, so, unlike previous products, there is another avenue and market to appeal to in addition to the much more expanded device market these days, all of which make for a much larger and to some degree yet more different ecosystem to deal with in comparison to previous launches.

 

[lch6257]

Apple Watch Hype

I have a stack of macs here. I love them. I also ordered my AWS - SG in the 3AM window. Some food for thought. There is so much hype here, this is a product that is going to take some geek to get it working how you want it, it is not going to snap right out of the box. I am looking forward to getting mine, but I am afraid that many are going to be disappointed when they get it and say, that is all it does? Read the NYT review closely, it will take a good deal of dialing in to get the value. I want it because it can get me the info I need at a glance. I support a critical 1 patient care system and I need to know instantly if there is an issue. The apple watch can do that for me once I dial it in. I just hope my fellow Apple fans will take some time to learn how to use this and not just ride the hype to a Destiny disappointment (I love that game!)