Why is it so hard to get excited for the new iPhone?
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Michael Goff
Suspended
And yet saying the A7 is desktop class was crapped on as just being marketing.
davidgolfer
macrumors regular
I think all of the phones are starting to look the same. Very few great features to separate the phones. I was excited to hear the Note 7 announcement and afterwards kind of uninspired. I really wanted it to make me want to change to note 7 since the iPhone 7 rumors don't sound that impressive. Overall it was the S7 edge that I passed on already. Until some great new tech is unveiled I don't see the inspirational phone being announced by anyone.
I'm more excited about IOS 10 than the hardware this year. That is because the leaks show me more things to make me feel neutral or dismayed than excited. The things I could be excited about like the cameras and the colors are not well defined by the leaks. It's the software that will enhance functionality and maybe bring something new to the way I'd interact with the iPhone.
Otherwise nothing seems to have been changed. There will be spec upgrades and that's always welcome. New processors are always of interest to me and it never ceases to awe me how they can eke out more efficiency and power with each generation.
But the parts my senses interact with like the chassis and the display look like they will be the same. I'm hoping the 4.7" display is improved but there currently isn't any indication it will be. At this point it's just waiting to see how much sets the larger iPhone apart from the smaller iPhone. I actually wince at the possibilities. That's not something I look forward to because I like the smaller size and don't want to see it left in the dust. So there's always a little bit of anxiety over what's going to be left off.
Otherwise nothing seems to have been changed. There will be spec upgrades and that's always welcome. New processors are always of interest to me and it never ceases to awe me how they can eke out more efficiency and power with each generation.
But the parts my senses interact with like the chassis and the display look like they will be the same. I'm hoping the 4.7" display is improved but there currently isn't any indication it will be. At this point it's just waiting to see how much sets the larger iPhone apart from the smaller iPhone. I actually wince at the possibilities. That's not something I look forward to because I like the smaller size and don't want to see it left in the dust. So there's always a little bit of anxiety over what's going to be left off.
I7guy
macrumors Westmere
I'm thinking the same as you. Incremental updates, note 7 is s7ee. Same thing people are saying about iPhone 7, except no one knows the entirety of the updates, because it hasn't been announced.
marcociccone
macrumors member
Agreed. No matters if it's Apple or Android, next innovations in the smartphone industry will be incremental.... during the last recent years we have been exposed to so many things (beginning of VR, Home automation, virtual assistants, drones, whatever) that will be really really hard for a company to create the "WOW" effect.
I also think this is an advantage for Apple against other manufacturers because the smartphone market is saturating, but the Apple ecosystem is so strong it will sustain cross-selling, up-selling and services - while Android manufacturers relies on the pure smartphone (hardware) market itself.
Shanghaichica
macrumors G5
I'm warming up to the most recent leaks. Also the latest mock up in rose gold looks quite nice.
I'll be getting the 7 plus:
Dual lens camera
Water resistance
Dual speakers?
2k display?
Pressure sensitive home button
3GB ram
Its shaping up to be a good update.
I'll be getting the 7 plus:
Dual lens camera
Water resistance
Dual speakers?
2k display?
Pressure sensitive home button
3GB ram
Its shaping up to be a good update.
Newtons Apple
Suspended
I have seen every iPhone introduction and they are all basically the same. There is a big build up of excitement. I think the 7 will produce more excitement after the announcement but I have to agree it goes harder to WOW the buyers as technology has kinda stuck until the next big thing.
I7guy
macrumors Westmere
There is always some next big thing.
- 5s Touch ID
- iPhone 6 Apple Pay
- 6s 3d touch
- iPhone 7 ultra high quality audio?
I don't consider incremental improvements to be a motivational sales factor, there has to be some new underlying way of using the device that changes. Each of the above examples were significant; IMO the most significant Touch ID. Fundamentally changed security. 3D Touch fundementally changed screen interaction.
Newtons Apple
Suspended
Significant to some but not to others. I do not use any of the above. I suspect I am not the only one either.
I know, I know, not using these thing is a loss for me.
I7guy
macrumors Westmere
Whether you use those features or not or deem them significant or not, I'm pointing out what Apple seems to be doing. Not seeing these features for what they are means essentially a 4s=6s. People will upgrade their phones for reasons of their own. I upgrade when there is a change to the way I use my device taking the other updates along with it. Other people may upgrade due to a new color, better camera, just because they feel like it, etc.
Newtons Apple
Suspended
Many are waiting for that "home run" feature that is impossible to resist.
I have not seen that in a while.
DCIFRTHS
macrumors 65816
Or they're using a 5 or 5S, and jus need an upgrade...
I7guy
macrumors Westmere
There won't be one home run feature based on your usage. Touch ID was the biggest game changer, if that wasn't a home run I don't know what is. 3D Touch wasn't a home run either, except the 6s broke sales records. So your definition of home run might (is) be different than mine and others.
BornAgainMac
macrumors 604
A10 sounds good. I bet Apple will spend time talking about how fast the new A10 is in the iPhone and what it will do this year that was so impossible in older iPhones.
SweetApples
macrumors member
I'm excited for it to come out so I can get the iPhone 6s Plus cheaper
Savor
Suspended
Because Steve Jobs had IT. He had a reality distortion field. Keynotes were like rock concerts and a magical tour ride by the Willy Wonka of tech. He made us laugh which helps liven up the crowd. I also enjoy listening to The Woz talk in the Icons episode about the Apple II. Upbeat guy.
Since 2011, Apple keynotes are a bore. I don't watch them anymore. I fall asleep listening to Phil Schiller and Tim Cook talk after five minutes. They aren't cool like the original Apple founders. Other than Craig Federighi, none of the people at Apple have that charming sense of humor like SJ had or the upbeat persona of The Woz.
Some people who don't know Jony Ive thinks he is that English guy in those promo videos who looks like he is ready to cry describing the material being used. You're cool, Jony. Many great designs, but no need to be melodramatic. The only one more slicker than SJ was Bill Clinton but he used his reality distortion field on women. Bill has IT like SJ.
"Now, stop me if you've already seen this?"
I7guy
macrumors Westmere
They did the same with the a9 and that processor is a beast. The benchmarks surprised everybody.
I'm looking forward to the keynote in as much as I hope I'm in some place that I can watch it.
With 20 million people watching the keynote, still seems like there is a lot of interest.
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And there you have it, the sales kept on going up and up. Clearly something was there for people to keep buying it more and more.
Then...
Until finally... {-,-} Zzzz
^ Although in fairness, ugly or not, the iPhone 6/6 Plus did sell the most.
Everything changed again. Sure, boss.
Jimmy James
macrumors 603
It's because smartphones already do more or less everything you want. Today's iPhone does everything we dreamed about 5 years ago. Only better.