Perhaps someone with a 4, or 4s, or 5, or 5s, or 5c would like to upgrade at this point and whatever the new phone will be this year will be quite an upgrade for them?
On the business side, there's not enough of them. The 6s 2—(I'm going to call it the 6s 2) the 6s 2, I'm not sure that there's anything about that phone... that would make people—who are already more likely to sit on those older phones—want to jump out and buy this one when the real iPhone 7 is right around the corner! Apple can't rely on that subset of users to get them through the quarter.
I mean... when sales numbers don't meet Apple's expectations, they don't release the numbers. This could be the big pitfall investors have been trying to warn us about. It's a pitfall that can't be mitigated.
But why are people not alarmed by this scenario? That Apple is going to put a flagship phone on HOLD, a cop out, just so they can release "the big one" a year later, JUST because it's an Anniversary?
I'm glad you asked! Because I'm going to tell you:
The reason you won't find people so alarmed by the thought that everyone would be inclined to skip this iPhone (the 6s 2) in numbers never-before-seen... is because largely nobody believes the rumor.
Nobody really believes that Apple, in it's current dilemma, needing a hit, that they would purposely waste a valuable launch just because of an anniversary date. I mean, when has Apple ever done that before? When has any company done that?
THEY NEED THIS MONEY! They can't afford people to skimp out on this. They can't rely on those late upgraders, there's not enough of them! There's just not enough!! Perfectly evidenced by the release of the iPhone SE and the sales of the iPhone 6s!!
Speaking for myself, I don't believe it!
And if I DID believe it, if Apple came out and said that or there was real evidence... then I would think that it would be a situation of Apple doesn't have the materials yet, somethings awry!
And THAT's why Apple has to release a 6s 2. There's nothing else they can do!