I agree 100%. Steve will do his typical dog and pony show on stage about how their device, "changes the world" because of it's new handy dandy wireless sync feature. If they allowed this new app it would completely change things as those watching can say, "uhhh, there's an app for that".

It's Apples way of CONTROLLING competition.
It's funny. Apple is considered such a progressive company.... yet they're about as un-progressive as any company in the history of this country with their control of everything. They run their company like China runs their country. I'm just really torn because I love their products so much. I pray there's a day that another manufacturer's products appeal to me more than Apple's and I can flip Mr Jobs the bird once and for all and move on. Until that day I'll forever be torn between products I love and a company I loathe.