Ok, it's quite simple. I am a tech bench marker, have built hack n tosh machines and own apple computers. So, I watched all the benchmarks for the first macbook for a long time. When the macbook FIRST came out, everyone and their brother knew you could NOT play games on it, correct. Remember? The benchmarks were 70% compared to a dual G5, not bad for $1099. Then I watched as the benchmarks went from: 70% 130% 140% all the way to 170% when Leopard came out (ALL BENCHMARKS OPEN GL). Keep in mind, you could NOT PLAY GAMES, even at this high mark. However, many sites reported that you could run MOTION, FCP and SHAKE as well as Photoshop very well on these machines that could NOT play games but could run PRO app's with ease, especially at 170%. So, what did Apple do? They released the X300 which basically crippled the machine all together - no more pro apps as it was to slow. That said, the frustrating part is, the PRO user makes up <1% of the market share, yet, once word got out that while you could not play a 3D game, you could run MOTION and apple would have no part of it so they go out of their way to make sure they go after the PRO less than one percent market essentially saying, if you want a pro machine, PRO has to be in the name. Some argued at the time, maybe they didn't want to enter the game market, I arugued that gaming is more than the music business. Now the new machines play games very well, but what did apple do, again, of course, toward the PRO and worse, MOM AND POP users that used iLife and have video camera's = they removed FIREWIRE. So, Apple gives, apple takes away. Again, no pro use now and even WORSE was that many, millions of bedroom musicians needed the macbook with FIREWIRe for all their audio devices, pro hardware uses firewire (no CPU bandwith needed like with USB which will cause pops and clicks.] So I ask, when will apple realize, people like me and millions more, if had the option, they would always buy a PRO machine ( I did ) and then buy a back up machine that costs half as a back up and a machine to drag around sometimes. Doesn't Apple get it? Pro's made them who they are and now One on One went from LOGIC/FCP to iLife but now you can't use iMovie with FIREWIRE but Apple would sell MORE not LESS, machines if they did this. What is wrong with them. What are they afraid of? So what if a fraction uses a cheap system instead of a PRO, if they make it, they would buy the pro machine down the road. Sometimes Apples marketing makes no sense. One can only hope that this time, due to the outcry from thousands upon thousands, that they will realize they need to release the MB with firewire. Another few points vs PRO use and consumer machines: All iMacs GLOSSY, iMacs used to be underpowered and matte if you wanted and were in many ART/GRAPHIC studios, now they are powerful and all glossy so no color correction at all. All MB and iMACS use cheaper NON STANDARD firewire which caused problems with those that had HIGH END firewire hardware (google cheap firewire apple macbook), and you will see. Will apple ever get it right? Time to stop worrying about the 1% market.