The ad looks like a painter's palette, so I thought: iPalette.
I think this was an intended move by Appl. In effect Apple grouped all their competitors by tricking them into calling their devices Slate PCs.
iPad sounds a lot smoother than iSlate.
Horrible, sounds like an Apple branded feminine hygine product.
I think they are going to prop color up as a major breakthrough feature of the product. ( versus grayscale alternatives with some overlapping competitors. )
A palette is a secondary artifact ( to the canvas or main creation tableau ). I would expect Apple's device to be front and center; not secondary.
Im going for the white i think.
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Horrible, sounds like an Apple branded feminine hygine product.
iBook would make a lot more sense and it also conveys better Apple's idea about the device.
Personally, I like iTouch. Just imagine the marketing possibilities:
Touch. Work. (cloud-based iWork)
Touch. Knowledge. (eBooks and textbooks)
Touch. The web.
Touch. Fun. (iPhone OS 4-based gaming, but with significantly upgraded graphics, memory and CPU)
Touch. Music. (cloud-based iTunes library and browser-based store)
Touch. Life. (cloud-based iLife)
Now you can have it all, and take it with you, with the new Apple iTouch!
a mod book